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Broadway stars go DMEXCO: Musical highlight before the official party

Party with view over the Rhine and a keynote that is beyond comparison: On the first day of DMEXCO (11.09.) Yext founder and CEO Howard Lerman turns the Congress Stage into a Broadway stage during his keynote speech with the musical "Who killed Dominik Matyka?” At 8.30 p.m. another highlight follows: the legendary DMEXCO Party, this time in the Rheinterrassen.
August 7, 2019

This year Broadway itself will be travelling to DMEXCO. Yext founder and CEO Howard Lerman transforms the Congress Stage into a musical stage during his keynote speech on the first day of the fair (11.09., 5.30 p.m. – 6.15 p.m.). Together with the international Broadway actors Laurel Harris (Wicked), Nick Choksi (Unbreakable Kimmy Schmidt), Chelsea Turbin (The perfect Murder), CJ Eldred (Rock of Ages), Samantha Massell (Fiddler on the roof) and composer Peter Lerman as well as a band, Howard Lerman takes a musical look into the future of Search Engine Marketing. Titled “Who Killed Dominik Matyka?”, the entertaining presentation shows how new search options such as Voice Search change user expectations and at the same time increase the complexity of search queries.


Howard Lerman, Yext Founder and CEO: “In a new and exciting way, we will show DMEXCO visitors how online search will change in the future – and thereby draw attention to a paradigm shift that is still causing many question marks, but already plays a crucial role. We’ll search for Dominik’s murderer together – and we will reveal details about the new online search behavior. Our goal is to entertain and inspire the community!”


Dr. Dominik Matyka, Chief Advisor of DMEXCO: “At DMEXCO we often have creative highlights and special keynotes that stay in our minds. This one concerns me personally. Not only because it’s about me, but because I’m a huge fan of musicals and New York. In addition, the topic of Voice, especially with regard to Voice Search, is very relevant right now – therefore I’m very curious to see how the topic will be adapted and which lessons the DMEXCO community can learn from it.”


“The DMEXCO Conference Program has always stood for diversity and extraordinary moments. With the DMEXCO Musical with Yext, however, we are adding something new this year. To approach the topic of Search Marketing with a musical shows how creatively and colourfully we can stage the digital industry and what impulses are hidden in our community,” adds Judith Kühn, Director Conference of DMEXCO.

Save the date – and then celebrate with us


The DMEXCO Party on the first day of the fair (11.09., starting from 8.30 p.m.) is now well-known for being legendary. This time the Rheinterrassen are transformed into a late summer midnight dream: the worldwide DMEXCO community celebrates the end of the first event day with a panorama view over the Rhine river. The DJs Sumo, Phil Fuldner and Porto Bello provide the right sound. Cosy chill-out lounges, relax areas in the outdoor area and feel-good food invite you to network, celebrate and create the perfect setup for new business opportunities in an informal atmosphere. Tickets are available in the online shop, either as combination tickets incl. Expo and Conference for 209 € or party only tickets for 119 € at



DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.

Bringing together 41,000 visitors, about 1,000 exhibitors, and more than 550 speakers from around the world for a one-of-a-kind event each year in Cologne, DMEXCO has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions. DMEXCO — where tomorrow’s digital business happens today.

The German Association for the Digital Economy (BVDW e.V.) — with special participation from the Circle of Online Marketers (OVK) — is the ideational and professional partner of DMEXCO and the owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.

DMEXCO 2019 will be held in Cologne on September 11 & 12, 2019. You can find all the information about DMEXCO 2018, as well as photos, stories, events and the podcast, at,,, and