DMEXCO reinforces its position as the leading event for the digital industry: on September 20 & 21, more than 800 international speakers came together here to embrace the motto “Empowering Digital Creativity” and define new directions for the industry’s trending topics, including AI and retail media. Around 40,000 international trade visitors and over 650 exhibiting companies and partners from across the world filled the halls over two days to conclude successful business deals, proving that DMEXCO really is Europe’s digital hotspot. 2024’s installment of the event will take place on September 18 and 19.
DMEXCO visitors can look forward to more than 700 international speakers delivering some 400 sessions and 150 masterclasses across 13 stages, filling a program of over 200 hours. DMEXCO’s wide-ranging conference content will serve up plenty of highlights covering all industry-relevant topics and interests. Allow us to give you a small taste of what’s to come.
What is the current and future role of advertising as seen by the business world and society? Should it “merely” sell, encourage people to consume more sustainably, or even convince them to consume less? Commissioned by DMEXCO, market research company Civey asked more than 5,000 consumers and almost 300 marketers for their opinion in July and August, revealing that both parties are on the same page about the general role of advertising. They believe that it should continue to inform buyers about products and prices, but provide more details about the sustainability of the advertised brands and services in the future.
Advertisers are currently investing more in influencer marketing, with spending even predicted to increase by 20 percent in 2024. Beauty and fashion are dominating the segment, but influencers in the fields of finance, health, and pharmaceuticals in particular are projected to be in higher demand in the future. Influencers with up to a million followers will profit the most from this. What’s more, TikTok is the platform expected to grow at the strongest rate. Those are the results of an expert survey conducted by DMEXCO in June 2023 among 10 German-based agencies that specialize in marketing products and services with the help of influencers and content creators.
The fashion industry can also benefit from the huge opportunities that digitalization has to offer. With that in mind, Koelnmesse, Deutsches Mode-Institut (DMI), and the German Association for the Digital Economy (BVDW) are coming together to host “Digital Fashion – The Phygital Network”. The first installment of the format will take place on September 20 and 21 as part of Europe’s leading digital marketing & tech event and will combine an exhibition area and a symposium exploring the latest digitalization trends in the fashion industry.
Aude Gandon (Global CMO of Nestlé), Tim Alexander (CMO of Deutsche Bank), Nadine Kamski (Media Director DACH, L’Oréal), Christian Raveaux (Head of Customer Insights & Media, REWE Group), and Thomas Wlazik (General Manager Global Business Solutions, DACH, NL, TikTok) are the first of well over 600 speakers at DMEXCO 2023. Europe’s leading digital marketing & tech event will be held this year in Cologne on September 20 & 21 under the motto “Empowering Digital Creativity”. Tickets are available now.
Even though the current volatile situation may still put pressure on spending, media agencies are seeing the most dynamic growth in the digital advertising market. The media experts surveyed by DMEXCO attest to the category’s “growth” and “great potential,” saying it offers “great opportunities for retailers” and looks forward to a “bright future.”
This year, digital creativity has become an integral part of our living and working environment: in just the past few weeks, over one billion people have read texts and viewed images that have been created using artificial intelligence programs. Until now, they only analyzed existing data statistically, while these new programs are now implicitly creative and generate impressive results – something that, without human input, hardly seemed possible before: stories, descriptions, images, movies, physical products – and that’s just the start. On September 20 and 21 in Cologne, under the motto “Empowering Digital Creativity”, DMEXCO will discuss just what impact digital creativity has on the digital economy, which is also creative.