Press

As part of its new content strategy, DMEXCO is today launching its own podcast. The producer and partner is audio marketer RMS. From now on, digital experts will regularly be discussing topics around the five tracks: Marketing, Media, Technology, Business and Future in the “DMEXCO Podcast”. As hosts and presenters, Prof. Dr. Katja Nettesheim (Strategic & Digital Transformation) and podcast pioneer Alexander Wunschel (marketing, media and tech topics) will guide listeners through the fifteen- to twenty-minute audio format.

The artist Albrecht Behmel has transformed "Take C.A.R.E.", this year’s DMEXCO motto, into four unmistakable works of art. Each letter is the center of a painting and each work of art certified by blockchain. The works will be exhibited at DMEXCO 2018. An original will be given away as part of a Social Media Challenge.

DMEXCO today announces the launch of the 2018 DMEXCO and Unilever Foundry Start-up Hatch, where start-ups and entrepreneurs will pitch to a panel of world-leading innovation experts.

DMEXCO, the meeting point for all major decision-makers in the digital economy, marketing and innovation, is further strengthening its management. As of August 7, Milko Malev, 37, will move to the newly created position of Director Communications & Media. In this role he will be responsible for Marketing, Social and Paid Advertising as well as Content Marketing, PR and Events. In this position he will work closely with Dr. Dominik Matyka, DMEXCO Chief Advisor, and the management team around Judith Kühn and Philipp Hilbig.

A cornucopia of top speakers awaits visitors at DMEXCO 2018. On 18 stages, Minister of State Dorothee Bär, Moran Cerf (Kellogg School of Management), Alex Tze-Pin Cheng (Baidu), Philipp Schindler (Google), Telekom CEO Timotheus Höttges, Rus Yusupov (HQ Trivia), former Formula 1 world champion and investor Nico Rosberg, cyborg activist Moon Ribas, Pieter Haas (MediaSaturn), Nikki Mendonca (Accenture Interactive) and Debora Koyama (Mondelez), among others, will be delivering a wealth of inspiration and things to talk about. The full DMEXCO program with more than 550 speakers will be available from August 15 at www.dmexco.com/conference. This year, Louise Houghton will be presenting on the Congress Stage for the first time.

Start-ups, get ready! For the first time, DMEXCO will be hosting the SevenVentures Pitch Day (7VPD) in 2018. There are lucrative prizes to be won in the competition that, according to Forbes, is one of the most important awards for entrepreneurs worldwide. True to the motto “From Start-up to Brand!” DMEXCO and SevenVentures jointly seek for innovative Start-ups, whose products and services have already been established successfully in the market in order to take the growth level with help of the perfect marketing strategy and power.

From today on, online ticket sales will begin for the tenth edition of DMEXCO, which will be held in Cologne from September 12 & 13. The prices for the two-day ticket are set to remain stable at 99 €! Discounts will be provided to students and "Young Leaders".

DMEXCO celebrated its premiere in Cologne in 2009. For its 10th edition, the central meeting point for the digital economy will now be presented with a new corporate identity. This represents intuitive, cross-platform navigation, both online on the new, responsive website and offline at the conference and expo in Cologne. The central element of the CI and the new logo is a dual color and shape code: blue and the square symbolize the Expo, red and the circle represent the Conference.

Stay curious, act consciously, take responsibility and create special experiences. This message is behind the motto “Take C.A.R.E.” (Curiosity–Action–Responsibility–Experience), which dmexco (September 12 & 13) has chosen for 2018. With this, the central meeting place of the digital economy is supporting its visitors and the industry in positively shaping change and driving it forward actively and responsibly. In addition, dmexco will provide better guidance, stronger connections and more dialog – throughout the whole year.