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In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.

Please fasten your seatbelt: This year’s DMEXCO is starting above the clouds on September 10. Passengers on Lufthansa’s LH401 flight from John F. Kennedy International Airport New York (JFK) to Frankfurt am Main (FRA) can look forward to top-class speakers and lectures on current trends and innovations in marketing, technology and business.

More than 50 major national and international partners and sponsors are supporting DMEXCO 2018, including associations, companies and digital-related media. An overview of all partners and sponsors in 2018 can be found at dmexco.com/about#sponsors.

As part of its new content strategy, DMEXCO is today launching its own podcast. The producer and partner is audio marketer RMS. From now on, digital experts will regularly be discussing topics around the five tracks: Marketing, Media, Technology, Business and Future in the “DMEXCO Podcast”. As hosts and presenters, Prof. Dr. Katja Nettesheim (Strategic & Digital Transformation) and podcast pioneer Alexander Wunschel (marketing, media and tech topics) will guide listeners through the fifteen- to twenty-minute audio format.

The artist Albrecht Behmel has transformed "Take C.A.R.E.", this year’s DMEXCO motto, into four unmistakable works of art. Each letter is the center of a painting and each work of art certified by blockchain. The works will be exhibited at DMEXCO 2018. An original will be given away as part of a Social Media Challenge.

DMEXCO today announces the launch of the 2018 DMEXCO and Unilever Foundry Start-up Hatch, where start-ups and entrepreneurs will pitch to a panel of world-leading innovation experts.

DMEXCO, the meeting point for all major decision-makers in the digital economy, marketing and innovation, is further strengthening its management. As of August 7, Milko Malev, 37, will move to the newly created position of Director Communications & Media. In this role he will be responsible for Marketing, Social and Paid Advertising as well as Content Marketing, PR and Events. In this position he will work closely with Dr. Dominik Matyka, DMEXCO Chief Advisor, and the management team around Judith Kühn and Philipp Hilbig.

A cornucopia of top speakers awaits visitors at DMEXCO 2018. On 18 stages, Minister of State Dorothee Bär, Moran Cerf (Kellogg School of Management), Alex Tze-Pin Cheng (Baidu), Philipp Schindler (Google), Telekom CEO Timotheus Höttges, Rus Yusupov (HQ Trivia), former Formula 1 world champion and investor Nico Rosberg, cyborg activist Moon Ribas, Pieter Haas (MediaSaturn), Nikki Mendonca (Accenture Interactive) and Debora Koyama (Mondelez), among others, will be delivering a wealth of inspiration and things to talk about. The full DMEXCO program with more than 550 speakers will be available from August 15 at www.dmexco.com/conference. This year, Louise Houghton will be presenting on the Congress Stage for the first time.

Start-ups, get ready! For the first time, DMEXCO will be hosting the SevenVentures Pitch Day (7VPD) in 2018. There are lucrative prizes to be won in the competition that, according to Forbes, is one of the most important awards for entrepreneurs worldwide. True to the motto “From Start-up to Brand!” DMEXCO and SevenVentures jointly seek for innovative Start-ups, whose products and services have already been established successfully in the market in order to take the growth level with help of the perfect marketing strategy and power.

From today on, online ticket sales will begin for the tenth edition of DMEXCO, which will be held in Cologne from September 12 & 13. The prices for the two-day ticket are set to remain stable at 99 €! Discounts will be provided to students and "Young Leaders".