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DMEXCO launches podcast – RMS on board as partner

As part of its new content strategy, DMEXCO is today launching its own podcast. The producer and partner is audio marketer RMS. From now on, digital experts will regularly be discussing topics around the five tracks: Marketing, Media, Technology, Business and Future in the “DMEXCO Podcast”. As hosts and presenters, Prof. Dr. Katja Nettesheim (Strategic & Digital Transformation) and podcast pioneer Alexander Wunschel (marketing, media and tech topics) will guide listeners through the fifteen- to twenty-minute audio format.
August 24, 2018

With its podcast, DMEXCO is further expanding its content activities for exhibitors and visitors. The new audio service is an additional dialog medium for DMEXCO and complements the existing content, the texts in the “Stories”, the social media channels and the videos on the YouTube channel. The “DMEXCO Podcast. Powered by RMS – the audio experts” can be subscribed to or accessed on the website (https://dmexco.com/stories/) and on other channels such as iTunes, Spotify and Deezer.

 

For the official launch of the series of podcasts, the presenters will welcome DMEXCO Chief Advisor Dr. Dominik Matyka. Katja Nettesheim, founder and expert for digital transformation, and Alexander Wunschel, digital consultant and pioneering podcaster, will talk to him about his first 100 days in office, how the DMEXCO preparations are going and his vision. The next episodes will feature Howard Lerman, founder and CEO of Yext, on the topic of voice search, as well as Christof Baron, Global Head of Media at Sanofi, Lukas Fassbender, General Manager of DACH The Trade Desk and Dr. Mark Grether, CEO of Sizmek, among others.

 

“The new DMEXCO podcast perfectly complements our content marketing activities, which until now consisted of texts and videos. We look forward to many exciting and inspiring conversations with extraordinary guests. And I am very pleased that we have the perfect partner on board. Audio – whether in the car, on a plane or in the train – is the optimum channel and companion, and RMS is an expert in this field,” says Dominik Matyka, DMEXCO Chief Advisor.

 

“With the DMEXCO podcast we are creating a service for all listeners from our industry and community who are enthusiastic about specialist topics from the digital world: from artificial intelligence to big and smart data, from start-ups to voice search. Our two hosts Katja Nettesheim and Alexander Wunschel are not just experienced podcasters, but also absolute digital experts and thus the perfect choice as hosts,” adds Frank Bachér, Head of Digital Media at RMS.

 

 

About DMEXCO

DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.

Bringing together 40,000 visitors, 1,000+ exhibitors, and 550 speakers from around the world for a one-of-a-kind event each year in Cologne, DMEXCO has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions. DMEXCO — where tomorrow’s digital business happens today.

The German Association for the Digital Economy (BVDW e.V.) — with special participation from the Circle of Online Marketers (OVK) — is the ideational and professional partner of DMEXCO and the owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.

DMEXCO 2018 will be held in Cologne on September 12 & 13, 2018. You can find all the information about DMEXCO 2017, as well as photos, videos, and original audio material, at http://dmexco.com, www.facebook.com/dmexco, http://twitter.com/dmexco, and www.youtube.com/dmexcovideo.

 

 

About RMS

As a leading marketer in the German audio advertising market, RMS helps its customers to get closer to the target groups and their purchasing decisions in terms of space, time and topic. To achieve this, RMS markets services from the entire audio spectrum: advertising times and formats as well as online audio services from 166 private radio stations throughout Germany. In addition, there are more than 1,000 leading web radios, mobile apps and podcasts. The marketing services are complemented by numerous services in the areas of market research, media planning and creation. According to Nielsen Media Research, RMS partner stations’ sales totaled 1.279 billion euros in 2017. The management spokesperson is Matthias Wahl.

Together with RMS Austria, RMS is Europe’s largest audio marketer. www.rms.de

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