Jeremy Connell-Waite, IBM, discusses storytelling and purpose-driven brands
Sustainability and corporate responsibility have become important core topics in corporate communication. Storytelling is the right path to a successful marketing strategy.
CX and First-Party Data in Brand Strategy: Rob Tarkoff, Oracle.
The shift in buying behavior in e-commerce: Rob Tarkoff, EVP & General Manager at Oracle, discusses both the relevance of brand safety and the new data strategy from a customer experience perspective.
Roger Solé, CMO at WeWork: What will work look like in the future?
Will we be working in collaboration hubs and hybrid workplaces in the future? Roger Solé, CMO at WeWork, says we will! In our podcast, he tells us about the opportunities he sees for the future.
How brands and advertisers can use TikTok: Stuart Flint, TikTok
How can businesses, brands, and advertisers optimally use TikTok to their advantage? Stuart Flint, VP, Europe, Sales at TikTok provides firsthand tips and valuable insights.
Embracing diversity, equity, and inclusion: VICE Media’s Daisy Auger-Dominguez
How far have companies and society come in terms of diversity, equity, and inclusion? Daisy Auger-Dominguez, Chief People Officer at VICE Media Group (VMG), explains how we can champion the movement.
Monetizing branded searches: Howard Lerman from Yext
How has voice search developed? Two years of just spinning its wheels? Howard Lerman, Co-Founder and CEO of Yext, talks about how searches have evolved and how branded searches can be monetized.
Stan Pavlovsky, Shutterstock: The strategy behind the acquisition of Amper Music
Shutterstock has acquired the AI-driven music platform Amper Music. Stan Pavlovsky, CEO of Shutterstock, explains the role audio will play in his business model in the future.
Christine Maguire from Tripadvisor on leadership, COVID-19 and the travel industry
The travel industry has been hit hard by COVID-19. But what can be done in the current situation? Christine Maguire from Tripadvisor talks about insights from the company’s new whitepaper and how the pandemic is changing the concept of leadership.
Data usage in media companies: Valuable insights from Karthic Bala
How is data related to content? And how can media companies benefit from data? Karthic Bala has interesting answers: In this podcast, he reveals how data is used at Condé Nast.
Steve Clayton from Microsoft: What distinguishes a good corporate story?
How are good corporate stories created and how do they change the corporate culture? In this podcast, Steve Clayton gives interesting insights into his job as Chief Storyteller at Microsoft.