Predicting purchase decisions: does that work?
Katja Nettesheim speaks with Moran Cerf about predicting purchase decisions.
Business models for publishers
Katja Nettesheim talks with Rajeev Goel about programmatic and blockchain as a business model.
How ZEN and digitality belong together
Alex Wunschel chats with Zen master Hinnerk Polenski about digitality and networking. (German only)
Personalized audio advertising in real-time
Steve Dunlop speaks with Alex Wunschel about AdTech and creativity.
Machine learning in digital marketing
Prof. David Weinberger talks with Katja about the changed requirements digital marketers face today.
Programmatic media planning and audio in the media mix
Thomas Koch, founder at tk: one, in an interview with Alex Wunschel. (German only)
Marketing strategies for artificial intelligence
Consultant and AI expert Chris Boos in an interview with Katja Nettesheim. (German only)
Advertisers’ dependency on technology providers
Christof Baron, Global Head of Media at Sanofi, in an interview with Katja Nettesheim. (German only)
How blockchain technology is bringing brands and users closer together
Alex Tapscott, author of “The Blockchain Revolution,” talks with Katja Nettesheim. (German only)
Mobile advertising trends and current challenges for the industry
Harry Kargman, founder and CEO of Kargo, in an interview with Alex Wunschel.
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