As Vice President of Global Advertising at Tripadvisor, Christine Maguire leads the travel platform’s global media strategy and manages its worldwide advertising business. Prior to her current position, she was employed at Condé Nast. Tripadvisor, a U.S.-based tourism website, has been on the market for 20 years. Users can share posts about their personal experiences with trips, travel routes and vacation destinations.
Right now, a lot of us are feeling wanderlust and are longing to travel again. But vacation trips are hardly an option due to the pandemic restrictions or are too uncertain for many. That is a hard blow for the travel and hospitality industries. COVID-19 is causing financial hardships for the entire industry and completely new strategies are needed. Christine Maguire talks about these problems with Alex Wunschel. She gives our host insights into the situation at Tripadvisor and reports on the challenges the travel platform has overcome during the pandemic.
Interesting insights on current consumer needs
In the podcast, you can also learn more about Tripadvisor’s recently published whitepaper. The study, titled “Beyond COVID-19: The Road to Recovery for the Travel Industry”, provides answers to questions concerning the current needs and desires of travel consumers.
Christine gives an overview of the study results and explains how the travel industry can return to normal in the long run. The good news is that travel is still very important for most people. However, consumer needs change significantly during pandemic times. Christine describes the measures, promotions, and campaigns that Tripadvisor is using to respond to the growing demand for local travel, increased safety requirements, and changing search habits. She outlines what brands and advertisers need to pay attention to these days, and also discusses her learnings on leadership in pandemic times.
During the podcast, Christine Maguire and Alex Wunschel talk about the following topics and more:
- How Tripadvisor is dealing with the pandemic situation
- What insights Tripadvisor’s new whitepaper has to offer
- What brands and advertisers in the travel industry should rethink now
- What challenges leaders face in pandemic times
We hope you enjoy listening!