Podcast
Single sign-on (SSO) – Sven Bornemann from EnID about netID, SSO and ePrivacy
In the days of ePrivacy and the death of the third-party cookie, the digital economy is turning to log-in tracking methods. SSO via netID promises better data protection and transparency.
Dr. Brennan Jacoby on the philosophy of trust
In a conversation with Alex Wunschel, Dr. Brennan Jacoby explains his philosophy of trust and shows how much philosophy, trust and success in business have to do with each other.
CTV: Sven Hagemeier on the success model of Connected TV
Although the use of Smart TVs is on the rise, Connected TV still remains in its infancy for us. Sven Hagemeier talks to our host Alex about the potential of CTV as an innovative advertising tool.
Alicia Tillman from SAP on the importance of purpose-driven marketing
As Global CMO of SAP, Alicia Tillman talks to our host Dominik about the role of purpose-driven marketing and a customer-centric, emotional approach in business success.
Direct-to-consumer: Jeff Raider and David Bell on the future of DTC brands
In conversation with Dominik Matyka, DTC pioneers Jeff Raider and David Bell describe their experiences and offer tips for future founders.
Tina Beuchler on the current state of play in digital marketing
Alex Wunschel talks with Tina Beuchler about the main issues in the media industry at this time.
Thomas Fellger & Jens Hilgers on WPP as a shareholder or stakeholder
Thomas Fellger and Jens Hilgers tell Dominik Matyka about their experience with WPP.
Dr. Jannika Bock (Google) on the interplay between online and offline commerce
Jannika Bock explains how Google helps retailers with knowledge, analysis and advertising.
Alexander Präkelt from Google speaks about YouTube in brand communication
YouTube reaches 45 million adults a month in Germany. How can brands benefit?
Chris Denson on the Impact of Trust on Digital Media
The bestseller book author and innovator on trust in a virtual world.
