Podcast
DMEXCO Podcast: Nina Kristin Pütz from parfumdreams on luxury commerce [GER]
How do you retain customers who spend five-figure sums on beauty products? Nina Kristin Pütz, CEO of parfumdreams, talks with Verena Gründel about successful luxury commerce.
DMEXCO Podcast: Saskia Meier-Andrae from eBay on AI and customer loyalty [GER]
Who will own the customer relationship in the future: retailers or AI agents? Saskia Meier-Andrae, VP of eBay Central Europe, explains why community, trust, and live shopping are becoming more important.
DMEXCO Podcast: idealo CEO Jovan Protić on the Future of AI in Commerce
Will AI soon be doing our shopping for us? Jovan Protić explains why agentic commerce is on the rise and why strong brands will thrive in the age of AI.
DMEXCO Podcast: Steffen Zeller on Rügenwalder Mühle’s Branding Strategy [GER]
How does a heritage brand stay relevant? Steffen Zeller explains why branding is more important than ever, how Rügenwalder Mühle is rethinking its media strategy, and why creativity is the key to success.
DMEXCO Podcast: How Agentic AI Is Redefining Commerce—with Deann Evans
Commerce is shifting into AI conversations. In the DMEXCO Podcast, Shopify EMEA MD Deann Evans joins Verena Gründel to explain how agentic AI is redefining buying journeys and what it means for brands.
DMEXCO Podcast: Andrea Lederer on Digital Transformation at Weleda
How do you digitally transform a 105-year-old heritage brand? Andrea Lederer shares how Weleda built e-commerce, restructured teams, and achieved digital growth.
DMEXCO Podcast: Steffen Braun (Civey) on marketing without a black box [GER]
In the DMEXCO podcast, Steffen Braun from Civey explains how brands can make campaigns measurable using honest KPIs instead of gut feelings, and how marketing works without a black box.
DMEXCO Podcast: Nickolas Rekeda (MGID) on Responsible Advertising
Nickolas Rekeda, CMO of MGID, talks to Verena Gründel about the future of adtech, the responsible use of AI, and why good advertising inspires users rather than annoying them.
DMEXCO Podcast [GER]: Johannes Nagl (Swat.io) on the Future of Social Media in 2026
On the DMEXCO Podcast, Swat.io CEO Johannes Nagl talks with Verena Gründel about 2026 social media trends, AI-powered content, corporate influencing, and why quality matters more than reach.
DMEXCO Podcast: How Mutti Wins Globally with Local DNA
Mutti doubled its international business in five years. CMO Rafael Narvaez shares how boldness, premium quality, and local adaptation drive the brand’s success in 100+ countries.
