Podcast
DMEXCO Podcast [GER]: Ric Scheuss, CEO of TRO, about AI in audio marketing
What opportunities does AI offer in audio marketing? Verena Gründel talks about this with Ric Scheuss in the latest DMEXCO podcast episode. The CEO of TRO provides insights into current developments!
DMEXCO podcast: Quantcast CEO Konrad Feldman discusses adtech developments
In the latest episode of the DMEXCO podcast, Konrad Feldman, Quantcast co-founder and CEO, shares his insights into the current state of the adtech and advertising industry with host Verena Gründel.
DMEXCO podcast: How NIVEA is shaping change with responsibility and innovation
Hear what CMOs Nadine Bartenschlager & Catherine Niebuhr have to say about how NIVEA is shaping digital transformation and why authentic brand communication matters more now than ever before.
DMEXCO podcast: how SAP is shaping its future with culture and AI
What happens when a global company like SAP undergoes an extensive transformation? Kerstin Köder, CMO for Middle and Eastern Europe at SAP, reveals all in the DMEXCO podcast hosted by Verena Gründel.
DMEXCO Podcast: AI and networking at DMEXCO 2024
In our latest podcast, Verena Gründel reveals with experts such as Thomas Mosch, Dirk Freytag and Céline Flores Willers why AI will be the key topic and how you can perfect your networking strategies.
DMEXCO Podcast [GER]: Hitschies CEO Philip Hitschler on authenticity as a marketing strategy
The CEO of a confectionery brand as a TikTok star? In the DMEXCO podcast with host Verena Gründel, Philip Hitschler from Hitschies talks about authenticity and humor in marketing.
DMEXCO podcast: IAB Europe’s Daniel Knapp on Europe’s online advertising market
In his role as Chief Economist at IAB Europe, Daniel Knapp has access to data relating to Europe’s online advertising market. In the DMEXCO podcast, he shares some insights with host Verena Gründel.
DMEXCO Podcast [GER]: CEO Max Klemmer on the brand transformation at Miss Germany
How do you transform a brand with almost 100 years of tradition? Max Klemmer tells our host Verena Gründel in the DMEXCO podcast how he is redesigning and establishing Brand Miss Germany.
DMEXCO Podcast: Ralf Gernhold, Deutsche Bahn, on system fails and good UX design
How do you successfully implement Europe's largest in-house IT project for Deutsche Bahn? Ralf Gernhold, CTO DB, tells our host Verena Gründel in the DMEXCO podcast. This podcast episode is in German.
DMEXCO podcast: Sabrina Ellis on user engagement and e-commerce at Pinterest
How do you measure successful product design? Sabrina Ellis, Chief Product Officer at Pinterest, talks to Verena Gründel about user behavior, shopping features, and Gen Z’s influence.