Smart speakers are taking over private households and offices, podcasts are inspiring generation Z and sound logos have become an important branding tool. Audio and voice are among the top topics in digital marketing. They are also serving to change conventional marketing tasks. Search engine optimization, for example, must also be adapted to searches using Alexa, Siri, etc. Likewise, marketers need to think about new advertising formats that can be integrated into podcasts and other audio formats. And how will voice interfaces affect conversational marketing and the emerging chatbots?
Our "Voice and Audio" e-book offers you not only a series of exciting stories on the topic, but also podcast episodes and video recordings of DMEXCO 2019.
This is what’s included:
- Sound branding and acoustic brand management
- The development of smart speakers and voice SEO
- Voice commerce
- Audio trends in content marketing
- Conversational marketing
- Audio and podcasting