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DMEXCO Column
5 tips to be successful in mobile commerce
Mobile shopping on smartphones, tablets, and other mobile devices is also becoming increasingly popular among your target group. If you want to give your brand a boost, here are 5 tips to be successful in mobile commerce.
Instagram marketing: 5 tips on how brands can use it to attract more attention
Niklas Hartmann, Managing Director at ReachOn GmbH, explains how brands can use Instagram to expand their reach. The social media expert demonstrates how effective a combination of hashtags, collaborations and articles can be.
Media buying: class over mass!
Google’s third-party cookie plans and the latest data protection regulations are changing the rules of the game for advertisers. As a result, marketers are starting to redefine their priorities when it comes to media buying.
01.04.2021
The future for agencies: Are full-service agencies on the way out?
When companies are looking to commission agencies, one-stop shops are increasingly being overlooked, as the rapid digital transformation means customized agency models are in demand. Are the days of full-service agencies numbered?
31.03.2021
User experience in online stores: these are the biggest sources of frustration
To be successful in e-commerce, it’s essential to offer a good user experience in your online store. However, customers and brands have surprisingly different views on what the worst bugbears are.
29.03.2021
Setting new priorities: the motto of DMEXCO 2021
What will the world look like after Covid? How can we actively help shape it? What role does digitalization play in this? What priorities do we want and need to define for the future? With the #SettingNewPriorities motto, DMEXCO 2021 aims to discuss all these questions with its community and come up with real solutions for a post-Covid world.
25.03.2021
DMEXCO meets Digital X on September 7 and 8, 2021, in Cologne
DMEXCO, Europe’s leading digital marketing & tech event, and Digital X, Europe’s leading digitalization initiative launched by Deutsche Telekom, will share the stage for the first time in 2021 at the Koelnmesse exhibition center. Digital X explores issues surrounding the digital transformation, while DMEXCO’s main focus is on digital marketing. In this respect, digital topics and relevant target groups will be closely merged and September will see Cologne becoming more of a hotspot for everything digital than ever before. More details on the exact setup of the two events will be released in June.
25.03.2021
2021 advertising spending: social media, search engines, and audio and video platforms keep on growing
The advertising spending of marketers is continuing to become increasingly digital and is shifting toward the big platforms – those were the findings of a survey DMEXCO conducted among its community. Budgets are mainly being set aside for search engines, social media channels, editorial content websites, and audio and video platforms. Surprisingly, traditional channels such as TV and radio are also still proving popular.
25.03.2021
Social selling e-book: integrating social media into your sales strategy
Whether B2B or B2C, from LinkedIn to Clubhouse, and for all channels, tools, and KPIs – our free e-book tells you everything you need to know about social selling, presents insights, tips, checklists, and statements.
The LinkedIn Social Selling Index (SSI): just a marketing ploy or a useful KPI?
With its SSI, LinkedIn wants to provide its own metric for making social selling success measurable. Is the LinkedIn Social Selling Index really a useful benchmark for measuring your success or merely an advertising gimmick?
Social selling tools, channels, & KPIs: make your success measurable
Do you want to embark on your social selling journey but don’t know where to start? Are you wondering which channel is right for you, what KPIs will best measure your strategy’s success, and whether there are social selling tools to help?
22.03.2021
Social sellers wanted: How to establish authentic problem solvers
To establish social selling in your company, you need social sellers above all else. Who is the ideal candidate for this role and what factors do you need to consider when introducing social selling? We have 7 tips to get you started!
18.03.2021
Intelligently merging social selling and marketing activities
As social selling becomes a popular sales concept, more and more sales channels are finding their way onto social networks. To successfully implement this strategy, social selling and marketing must be closely harmonized with one another.
Social selling: buzzword or success formula?
As a sales concept on social media, social selling promises to open new doors to customers and make sales processes more effective. What’s behind the trend and what opportunities does it present, especially in coronavirus times?
Guide: using social commerce to boost your sales
Social commerce is on everyone’s lips. But how can it help you stay one step ahead of the competition? Download our free guide to find out how social media can help generate more online retail sales!
11.03.2021
The boomer generation as a target group – wasted potential?
Boomers are more trend-conscious, wealthier, and tech-savvier than they’re given credit for – and it doesn’t stop there. Read on to learn what matters to the boomer generation and why it can pay off for brands to embrace this target group.
10.03.2021
