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Timeboxing: work efficiently just like Elon Musk
Timeboxing is an extremely interesting method for getting yourself organized. The principle has its origins in software development and is used by several famous people, including Elon Musk and Bill Gates, to work more efficiently.
14.07.2021
Outshining the competition using the Customer Effort Score
Happy customers are loyal customers. But how can companies keep hold of their customers in the long term? Service quality is the answer. And the Customer Effort Score is an effective tool for measuring that.
12.07.2021
Guide: how to create a convincing social media report
You’ve been working on your brand’s social media strategy for months and now want to see the results? A good social media report will show you if your efforts have paid off. Our guide reveals how to create one.
08.07.2021
Happy accidents: how serendipity increases product success
Do we enjoy products or services more if we discover them by chance? Researchers at Rutgers University in New Jersey have examined when happy accidents cause consumers to have a positive experience with a product.
07.07.2021
DMEXCO survey 2021: The majority of German companies are not ready for the post-cookie era
Only 17 percent of German marketers already have a solution for the post-cookie era – that’s the finding from a recent survey conducted within the DMEXCO community. International companies are much more prepared: just under 40 percent of those surveyed already have a solution for when cookies are phased out.
07.07.2021
How “bit fit” are you? Get active with these 8 sports gadgets
Digitalization has firmly found its way into sports. Nowadays, every relevant bodily function is recorded and workouts are highly efficient. We’ve picked out the eight most interesting sports gadgets.
05.07.2021
Guide to Recruiting 4.0: Getting the most out of digital recruiting
The coronavirus crisis has dramatically increased the need for digital processes, including in recruiting. Recruiters need new online strategies if they want to be successful. Our guide explains what digital recruiting involves.
01.07.2021
Diversity recruiting: the key to digital transformation?
The more diverse, the more successful – simple winning formula? Read our interview with Claudia Hartwich, Microsoft Germany, to learn how diversity recruiting can help drive your business forward and how you can successfully establish it
30.06.2021
DMEXCO survey: Sustainability and new work have become an accepted part of the digital industry
Sustainability may already be high on the priority list for digital companies, but members of the DMEXCO community also agree that it needs to be taken even more seriously in the future. New working models are being used throughout the digital industry, and the vast majority of respondents are already working remotely. In addition, different companies have different interpretations of the issue of diversity. All this and more is clear from the initial results of a survey conducted in the DMEXCO community in June 2021.
29.06.2021
Has Covid finally made everything remote and digital? Onboarding 4.0
The coronavirus pandemic has forced many teams to work from home. If you want new employees to learn the ropes, you need to know how to effectively train them online. We show you what it takes for digital onboarding to be a success.
28.06.2021
Digitalization in human resources – still some catching up to do?
The coronavirus pandemic has proven that digitalization in schools hasn’t fully taken off yet. But what does the situation look like in businesses? How much ground is digitalization gaining in human resources? We explore this question.
24.06.2021
The most common SEO mistakes – and how to avoid them
SEO is the key to staying ahead of the competition on the Internet. But if your website is epically failing to rank, you’re probably making one of these five SEO mistakes. We tell you what you need to watch out for!
23.06.2021
Getting started with e-commerce advertising: which channels actually pay off?
If companies want to stay visible amid the fierce online competition, they should start now when it comes to e-commerce advertising. Teodora Gavriluț from Creatopy let us in on which platforms offer maximum potential for success.
21.06.2021
Checklist: How to write powerful texts for your email campaign
Do you want your next email campaign to really take off? Then powerful content is an absolute must. We asked Kathleen Jaedtke from HubSpot how to achieve that. You’ll find everything you need to know in our easy-to-follow checklist!
17.06.2021
Beer Brewing 4.0: digitalization of the brewing industry
A romantic craft? Digitalization has completely revolutionized the art of beer brewing. Join us on the journey and find out how the frothy beverage is made today and what role machine learning, digital twins, and other aspects play.
16.06.2021
The quiet nerd? 5 product manager qualities to ramp up your success
Good product management requires more than just technical qualifications. Soft skills are also – if not especially – a must for success. Read on to find out which 5 product manager qualities matter the most.
14.06.2021
Breaking through on the market with the right pricing strategy
In theory, it doesn’t matter what product you want to launch as long as you set the right price. Here, we take a look at the seven most important pricing strategies to help you hit the ground running.
10.06.2021
