Stories
Subscribe hereFilter by Topic
DMEXCO
Consumers
Brand & Brand Safety
E-Commerce
Transformation
Content
Social
Artificial Intelligence
Online Advertising
Data & Analytics
Performance Marketing
New Work
Leadership
B2B
Creativity & Design
Influencer
Start-up
Targeting
Agencies
Technology
Blockchain & Web3
Video & Connected TV
Philosophy & Ethics
Sustainability & Green Economy
Corporate
Future
Entrepreneurship
Customer Experience
Audio and Voice
Marketing Automation
VR / AR / XR
Mobile
#attitudematters
Adserving and Tracking
Business
Product Management
Dialog Marketing
Personalization
Search & SEO
Food & Health
Digital Media & Trading
Sports and Gaming
Compliance & Privacy
Chatbots
Retail Media
Direct Marketing
Agile Marketing
Publishing
Education
Alliances
CRM / Database
Diversity & Inclusion
IoT & Industry 4.0
Ad Networks
Public Policy
Programmatic
Marketplaces
Human Resources
OOH
Robotics
Cyber Security
Mobile Payment
Purpose Driven Marketing
Smart Products, Cities & Homes
Deep Learning
Cloud Computing
Emerging Markets
How virtual influencers are taking off in digital marketing
Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.
27.01.2020
How to identify and evaluate new market opportunities
In corporate development and when branching into new business areas, it is crucial to recognize and utilize the driving forces in the market. Accurate market analyses form the basis for an in-depth evaluation of market opportunities.
24.01.2020
Recognizing and capitalizing on potential: Agile processes in product development
Agile methods offer major advantages for product managers. Mirko Theine, Senior Manager at zeb.rolfes.schierenbeck.associates, offers some tips and reports on what opportunities exist and what is important when introducing agile working methods.
23.01.2020
Whitepaper: Ensuring successful start-up business development
There are often special challenges associated with successful start-up business development. After rapid growth, it is important to get the company on the right track for future business development early on.
20.01.2020
Template: 7 good reasons in support of a social media editorial plan
Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?
17.01.2020
Data-driven storytelling: How numbers are transformed into stories
Data-driven storytelling is based on the great allure of stories. With this in mind, more and more businesses are adopting a narrative approach to internal and external communication in the effort to convey abstract data in vivid ways.
16.01.2020
5 Things that established firms can learn from startups
In many sectors of the economy, successful startups are regarded as an engine of transformation and innovation. New methods from the startup world also offer established companies exciting solution approaches for the necessary transformations ahead.
15.01.2020
Why personas are a must-have in product marketing
There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.
14.01.2020
Twitch marketing for companies: far more than an insider’s tip
Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.
10.01.2020
Here’s how to find the right CRM software for your business
From startups to large conglomerates: CRM software optimizes customer care, supports lead generation and facilitates numerous work processes. Here you can read which CRM types are available and which criteria need to be observed.
09.01.2020
What can digital audio advertising do in the context of media planning?
Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?
27.12.2019
Shopping in a collective – Social commerce is evolving into social group buying
A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.
23.12.2019
The mere-exposure effect – Why content marketing works
Thanks to the workings of the mere-exposure effect, the brain reacts positively to stimuli that have previously been perceived subconsciously. This is precisely why content marketing works – but it also becomes clear why it takes time before a content strategy can deliver measurable results.
20.12.2019
Referral marketing: nothing is more valuable than good referrers
The ratings of satisfied customers are essential for a company's success. The referral rate is therefore one of the most important KPIs for companies. In this story you will learn how to determine this rate and what can be deduced from it.
17.12.2019
2020 digital marketing trends – what to expect in the new year
Digital marketing benefits like no other discipline from changing trends and new technology. In our look at the 2020 digital marketing trends, we highlight the innovations that are set to dominate marketers’ business operations and everyday life.
11.12.2019
Messenger marketing after the WhatsApp newsletter ban
Since December 7, WhatsApp is no longer allowing companies to send out newsletters. For messenger marketing, this change of course by WhatsApp represents a game changer with enormous future opportunities for companies in terms of customer dialog and service.
Crowdtesting: A simple answer to a bug-free software
Crowdtesting can serve as a useful quality assurance tool during software development. Unbiased users test software on their own devices and help improve bug finding and fixing with their reports. Market and user analysis can also be conducted by soliciting usability suggestions.
06.12.2019
How to find the perfect candidates for building a sales team
Sales staff are the interface between products and customers – so your company’s success depends on creating a first-class sales team setup. The oft-mentioned soft skills are what matter when it comes to recruitment.
04.12.2019
Beautify your sales: tips for outstanding UX design
The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.
03.12.2019
