Stories
Subscribe hereFilter by Topic
DMEXCO
Transformation
Brand & Brand Safety
Consumers
Artificial Intelligence
Content
Social
E-Commerce
Data & Analytics
Future
Online Advertising
Technology
Leadership
Performance Marketing
Creativity & Design
B2B
Business
Targeting
New Work
Influencer
Philosophy & Ethics
Sustainability & Green Economy
Agencies
Start-up
Customer Experience
Video & Connected TV
Corporate
Entrepreneurship
Blockchain & Web3
Personalization
Marketing Automation
Audio and Voice
Adserving and Tracking
Food & Health
VR / AR / XR
Search & SEO
#attitudematters
DMEXCO Column
Mobile
Compliance & Privacy
Retail Media
Dialog Marketing
Product Management
Digital Media & Trading
Chatbots
Sports and Gaming
Direct Marketing
Purpose Driven Marketing
Agile Marketing
CRM / Database
Publishing
Alliances
Diversity & Inclusion
Education
Programmatic
Public Policy
Ad Networks
Marketplaces
OOH
IoT & Industry 4.0
Human Resources
Cyber Security
Mobile Payment
Robotics
Deep Learning
Smart Products, Cities & Homes
Cloud Computing
More and more on the radar: eSports
Market opportunities forecast to reach 1.4 billion euros by 2022
25.10.2018
Omnichannel commerce: One customer – many channels
A sensible combination of different sales channels in e-commerce creates satisfied customers and new potential for retailers.
24.10.2018
Upright videos in marketing: Why, what and where
Once ridiculed, and today already a new standard: upright-format videos. How do they fit into the content plan?
19.10.2018
More precise on screen: Addressable TV
Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete
17.10.2018
What smart displays mean for marketers
Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.
15.10.2018
Amazon is increasing its shares of ad spending more and more
Industry experts see massive shift in advertising budgets in the months ahead.
15.10.2018
What’s hot in content marketing – part 2
Current trends show that content marketing is slowly growing up.
04.10.2018
What’s hot in content marketing – part 1
Content marketing has established itself as a discipline, but new trends are constantly creating changes.
02.10.2018
Oculus Quest: a new milestone for VR
The new headset could give Virtual Reality a significant boost thanks to its competitive price and considerable features.
28.09.2018
Why 5G will turn everything upside down
The upcoming mobile standard 5G is not just another ordinary evolutionary step, but a revolution.
26.09.2018
How Apple, Google, etc. are protecting us from ourselves
Screen Time in iOS 12 is just the latest example of a feature designed to curb cellphone and internet addiction.
26.09.2018
Video marketing: Three trends in facts and figures
The good news: Users want videos of companies. The bad news: The market is getting more complex.
24.09.2018
Ad fraud: Can AI and blockchain help?
Programmatic advertising solves known problems, but at the same time is not without its own problems.
18.09.2018
SEO in content marketing: Of pillars and clusters
Keywords have served their time as the sole guideline. It is now about being the authority on a topic.
17.09.2018
DMEXCO Day 2: Satisfied faces everywhere
The second Expo and Conference day had a lot to offer. An overview including the first balance.
14.09.2018
DMEXCO Day 1: dialog, inspiration & real business
DMEXCO 2018 has begun. An overview of everything that happened on the first day.
13.09.2018
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.
13.09.2018
Ready for DMEXCO 2018: Report from the day before
The day before DMEXCO 2018 is all about fine-tuning and finishing. An overview and status report.
12.09.2018
How @ links on Instagram are pushing marketing
Instagram is changing its APIs and marketers their strategy.
11.09.2018
