Brand safety is still too often underestimated
Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?
Marketers demand more quality from Facebook
Users distrust Facebook, advertisers continue to invest. Coca-Cola CMO Michael Willeke explains why.
More than just bitcoin: 3 ideas for blockchain
The principles on which blockchain is based have the potential to incur great change.
Blockchain: smart and justified
Attorney Yvonne Schäfer sees great potential in many industries
Help, the nano-influencers are coming!
Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.
ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.
ePrivacy Regulation: wider implications than the GDPR
The digital economy is faced with a body of legislation that could lead to lasting changes.
Influencer marketing: Who’s the right one for the job?
A four-tier classification simplifies the decision
German login alliances: The potential of Verimi and Net-ID
Easy access for customers - Better data for the companies involved