AI Ethics I: What do we want to use AI for?
Artificial intelligence can help solve many problems, but it can also create new ones if we are not careful.
How product marketing delivers new product ideas
The pressure to innovate is growing. How dialog with customers helps to generate new product ideas and features.
Free e-book download: Topic focus Artificial Intelligence (AI)
16 articles on Media, Technology, Business, Future and Marketing for free download
Quantum computers: the hardware for AI
Constantly increasing requirements necessitate new hardware systems. The age of quantum computers is dawning.
The customer journey in B2B in the present and future
Digitalization makes B2B companies more visible and helps them get to know their customers' decision-making processes
What’s the next step with chatbots?
While the great optimism surrounding the digital helpers has evaporated, their future is still exciting.
14.01.2019
Day one before and after the digital transformation
Smart phones, social media and gamification: this is how companies are making their way into the digital era
Facebook maneuvers its YouTube competitor into position
After getting off to a moderate start, Facebook Watch is now set to grow. Is it worthwhile for companies to be present here?
Fewer purchase cancellations: the user experience during checkout
When online purchases are canceled shortly before the purchase is made during checkout, the user experience is often the reason.
07.01.2019
What all does the app with the sing-along videos have to offer?
The video clip app TikTok from China is causing quite a sensation. Here is a look at the app's potential for marketing.