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DMEXCO and Deutsches Mode-Institut launch “Digital Fashion – The Phygital Network”

The fashion industry can also benefit from the huge opportunities that digitalization has to offer. With that in mind, Koelnmesse, Deutsches Mode-Institut (DMI), and the German Association for the Digital Economy (BVDW) are coming together to host “Digital Fashion – The Phygital Network”. The first installment of the format will take place on September 20 and 21 as part of Europe’s leading digital marketing & tech event and will combine an exhibition area and a symposium exploring the latest digitalization trends in the fashion industry.

DMEXCO

13.07.2023

Deinfluencing is one of the latest social media trends.

Deinfluencing: anti-advertising is trending

Influencers are increasingly discouraging users from buying certain products. So, what’s behind the movement?

Influencer Social

12.07.2023

Social commerce is hardly being leveraged by German retailers.

Social commerce: Where are all the retailers?

Social commerce is booming, but German retailers aren’t making the most of selling on Instagram and similar platforms.

Consumers Customer Experience

10.07.2023

Augmented reality solutions are taking marketing to a new level.

Augmented Reality in Marketing: 8 Current Examples

From L’Oréal to Meta and Snapchat – augmented reality has found its way into marketing. We explore some examples.

Brand & Brand Safety Social

07.07.2023

On average, micro-influencers generate much higher engagement rates than big accounts, making them extremely attractive for promoting products.

Trend: micro-influencers for marketing

More and more companies are boosting their marketing with micro-influencers. We explore what’s behind the trend.

Content Influencer

07.07.2023

First top speakers for DMEXCO 2023 announced

Aude Gandon (Global CMO of Nestlé), Tim Alexander (CMO of Deutsche Bank), Nadine Kamski (Media Director DACH, L’Oréal), Christian Raveaux (Head of Customer Insights & Media, REWE Group), and Thomas Wlazik (General Manager Global Business Solutions, DACH, NL, TikTok) are the first of well over 600 speakers at DMEXCO 2023. Europe’s leading digital marketing & tech event will be held this year in Cologne on September 20 & 21 under the motto “Empowering Digital Creativity”. Tickets are available now.

DMEXCO

04.07.2023

BeReal is one of the top-trending apps right now – how can companies be visible on it?

BeReal: how to market on the trending app

BeReal was one of the most downloaded social media apps in 2022. Is the newcomer also suitable for marketing?

Content Corporate

04.07.2023

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Media planning guide: 7 clever software tools

Software tools are a must when planning your media. We explore what media planning tool could be ideal for you!

Online Advertising Programmatic

03.07.2023

The EU Data Act aims to drive the growth of the European data economy.

EU Data Act: a new era for the data economy

The planned EU Data Act will kickstart a new era for the European data economy.

Data & Analytics IoT & Industry 4.0

29.06.2023

DMEXCO & DIGITAL X 2023: Cologne to become Europe’s digital hotspot in September

DMEXCO, Europe’s leading digital marketing & tech event, and DIGITAL X, Europe’s leading digitalization initiative organized by Deutsche Telekom, are joining forces and bringing not only digital topics from all business areas closer together, but relevant target groups as well.

DMEXCO

29.06.2023