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DMEXCO Column
Web3 in real life: a visit to the new w3.hub
w3.fund has set up a new home for itself. We took a look around the w3.hub, a space dedicated to Web3.
28.02.2023
Farewell to Germany as an innovation hub?
The number of new startups has been in sharp decline recently. Is Germany’s status as an innovation hub waning?
23.02.2023
Franziska von Lewinski reveals what awaits full-service agencies in 2023
Franziska von Lewinski about her perspective on the opportunities and challenges for full-service agencies in 2023.
21.02.2023
What will be the next startup unicorns?
We have compiled an overview of ten businesses that could soon be rated as the latest unicorn startups.
21.02.2023
ChatGPT in startups: exciting opportunities
Is ChatGPT useful for startups? Absolutely! Read on to find out more about the potential of AI in startups.
20.02.2023
Creating a startup: these 5 steps will have you pitching your idea in no time
Who doesn’t dream of being their own boss one day? But what’s the key to creating a startup, and what steps do you have to take? Read our latest guide to find out more!
Women in Tech: Rewriting the script for the startup scene
Surprise, surprise: in 2022, men were still dominating the startup scene – particularly in the tech industry. No change there then. But women in tech are writing an important new script that promises to deliver a different future.
13.02.2023
Agency compass 2023, pt. II: Sustainability, purpose, and new work
Sustainability, purpose, and new work are THE current buzzwords. But what does that actually mean for agency bosses? We put that question to five of them who form a cross section of the industry.
Agency compass 2023, pt. I: Key developments & trends
Agencies are facing significant challenges in 2023, but what trends do they involve? To get a broad overview, we talked to five different agencies, from smaller operations to larger companies, and from specialists to generalists.
07.02.2023
5 innovative startups wanting to improve the world with new technologies
It’s time to move over for the newcomers on the market. Innovative startups are really knocking it out of the park with their fresh visions. We introduce you to five of them.
06.02.2023
Influencer marketing trends of 2023
Smash today, cringe tomorrow. We spoke to Max Höwedes from the social media agency Social Match about the influencer marketing trends of 2023. Read on to stay ahead of the competition by leveraging valuable multipliers.
03.02.2023
DMEXCO guide: the SEO trends of 2023 from Claneo
Google and the power of algorithms – we shed some light on the topic. Our guide “SEO & content: What will (still) be important in 2023?” from the SEO experts at Claneo tells you everything you need to know about search engine optimization.
31.01.2023
Jakob Huber on the state of digitalization in the German education sector
Digital educational opportunities have an enormous part to play in lifelong learning. We talk to Jakob Huber, Education Marketing Lead at Microsoft Germany, about how far digitalization has now progressed in the education sector.
19.01.2023
DMEXCO trend survey on energy and advertising: Although the consumption of resources is becoming increasingly important, only a minority of people are implementing specific measures
58% of the marketers surveyed are clear on one thing:
the consumption of energy and resources by advertising is becoming increasingly
important in 2023. However, just 38% of companies will pay greater attention to
the CO2 emissions of different marketing measures when planning future budgets.
On the other hand, the answer to the question of who should bear the costs of
climate-neutral campaigns is unanimous: the advertisers. These are the initial
findings from a representative online survey conducted by Civey on behalf of
DMEXCO in December 2022, which involved 501 employees in the communication,
PR, media, and marketing sectors.
18.01.2023
Sustainable marketing: strategies and best practices for Green Marketing
Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?
ChatGPT: what is the AI chatbot capable of?
ChatGPT is “just” a chatbot, but somehow the hottest topic on the Internet. Why? What does ChatGPT offer? And what potential does the AI chat tool have?
02.01.2023
Tech in education: why WWF Germany is embracing experience learning and VR
Experience learning with complex content: WWF Germany is leveraging virtual reality to show how hydrogen can be produced and put to good use in the future. The NGO is thus leading the way when it comes to digital learning content.
22.12.2022
Agencies in 2023: crazy times lie ahead!
Whether new technologies, societal changes, and budget cuts: agencies face major disruptions in 2023. Although the year will be difficult, it will also be full of potential.
20.12.2022
