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The flood of buzzwords in marketing: Why we need more substance again
A comment by Verena Gründel on the daily flood of buzzwords, the pitfalls of a lack of analytical thinking, and the desire for more reality in business.
Let Convenience in Marketing Guide Your Success
No one wants to fill in endless forms or navigate unclear return policies. One-click, streamlined checkout and clear processes are key to success: Convenience in marketing lowers CAC, increases conversions and gives you a competitive edge.
3 days ago
Marketing KPIs: How AI Is Reshaping the Tracking Landscape
New ways of searching, new online behavior, but the same old reporting methods? That’s not a winning formula. Learn which marketing KPIs are the real game changers today.
03.03.2026
AI scandal surrounding Oktoberfest poster
A comment by Verena Gründel on the controversy surrounding the Oktoberfest poster, the nonsensical distinction between “real” and “generated” art, and why the motif ultimately wins out, and rightly so.
27.02.2026
Omnichannel Strategy: If Not Now, When?
The success of a B2C brand is heavily dependent on its strategic orientation. In our guide, we reveal why a frictionless omnichannel strategy is a winning formula and which building blocks you need for effective implementation.
26.02.2026
Brand strategy instead of discount wars at IKEA
IKEA wins the German Marketing Award 2026. Verena Gründel explains why the furniture company is clearly outperforming its competitors with its consistency and omnichannel strategy.
20.02.2026
Immersive Marketing – Growing Under the Radar
Immersive marketing no longer dominates the headlines. But that’s a sign that smart glasses and immersive experiences have gained a foothold in the marketing mix and are primed for growth. Let’s explore where immersive marketing stands today.
19.02.2026
AI chatbots in sales training
Finally, realistic simulations: A DMEXCO column by Thilo Kölzer on the opportunities offered by AI chatbots in sales training.
19.02.2026
Hyper-Personalization: How to Leverage Its Opportunities
Model Context Protocol, predictive AI, UCP – these terms may sound abstract, but they’re highly relevant to the concept of hyper-personalization. Our guide explains what you need to know about this future-defining trend in marketing and ecommerce.
17.02.2026
Why Good UX Design Is an Essential Driver of Business Growth
Even in disruptive times, it’s generally poor user experience rather than prices or products that deters online shoppers from completing a purchase. All the more reason, then, to remind ourselves of the importance of good UX design.
16.02.2026
Performance Marketing KPIs under Growth Pressure
Growth-stage marketing may sound like a tailwind, but rising budgets and complex channels mean mounting pressure to maximize efficiency for ecommerce companies. Scaling now means having stable cost-to-revenue ratios, not just expanding reach.
13.02.2026
Social 2026: As If Someone Briefly Pulled the Plug
A DMEXCO column by Timo Sander and Paulina Schumann on Social Media 2026, caught between nostalgia and the future.
11.02.2026
How to Turn Your Martech Stack into a Growth Engine in 2026
Building the right martech stack is a crucial management decision in 2026. Only integrated, strategically assembled stacks can leverage AI, data, and platforms effectively. In many companies, the stack is growing, but its impact isn’t.
09.02.2026
AI in advertising
AI could ensure greater sustainability in advertising production in the future, comments Verena Gründel.
09.02.2026
Super Bowl LX 2026: The 7 Strongest Spots In Our Best-of
On February 8, 2026, Super Bowl LX will take over screens worldwide. Global brands are focusing their advertisements on emotional escape moments, star power, and edgy humor. This best-of compilation shows the commercials that deliver valuable marketing lessons.
06.02.2026
Pros and Cons of Shopping with AI Agents
AI is supposed to take care of our shopping efficiently and rationally. But trust cannot be programmed. Verena Gründel comments on why shopping needs more than algorithms.
04.02.2026
Insight Out: Bold Social Media Strategy at Deichmann
Deichmann, one of Europe’s leading shoe retailers, is reorienting its brand communication strategy. Former company CMO Sabine Zantis discusses her focus on social media, the success of creative formats and the cultural transformation behind the campaign.
03.02.2026
6 Tips to Leverage the Marketing Trends for 2026
Want to learn how to tailor your strategy to the new marketing trends for 2026? Use these six tips as a guide!
30.01.2026
