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How Bot Traffic Distorts Demand, Marketing Data and Prices
The Imperva Bad Bot Report 2025 finds that 51 percent of web activity is automated, with 37 percent generated by malicious bots. Bot traffic distorts marketing KPIs, media budgets and pricing algorithms, compromising the data used in many decisions.
2 days ago
A Look Back at SXSW in Austin
I was at SXSW. The most important innovation festival in the U.S. And I know that many of you would have loved to go. That’s why I’m taking you along on this retrospective journey and sharing my most interesting insights with you.
2 days ago
CMO Responsibilities in the AI Era: New Skills, Changing Roles
CMO responsibilities are becoming more wide-ranging in the AI era. But it’s far from clear what direction the role will take in the future. Our guide explores this topic and identifies new core competencies that modern CMOs should possess.
3 days ago
Big Event, Small Budget: Win with FIFA World Cup Marketing
In 2026, the biggest spectacle in international soccer heads to the USA, Canada, and Mexico. But with FIFA World Cup marketing, success for brands won’t be decided in North American stadiums, but in the everyday lives of fans in their home markets.
17.03.2026
Synthetic Marketing: Optimized by Algorithms, for Algorithms
Modeling target groups, creating AI content on the fly, simulating clicks: Marketing today is increasingly based on probabilities. But if the entire funnel is generated by algorithms, how can you tell if your strategy is having a real impact?
13.03.2026
Diversity in marketing: Why ignorance is harmful
A recent survey shows that diversity ranks last among marketers, while AI dominates. A comment by Verena Gründel.
13.03.2026
Marketing Survey 2026: AI Dominates the Marketing Agenda
In the latest marketing survey conducted by marketing-BÖRSE in cooperation with DMEXCO, BVDW, and Horizont, five AI topics ranked among the top 10 most important marketing trends for 2026.
11.03.2026
Programmatic Advertising: The Segment is Dead—Long Live the Vector
A column by Evgeny Popov on the end of rigid target groups, the limits of previous targeting methods, and the unstoppable rise of vectors in AdTech.
11.03.2026
Behavioral Design: Nudging or Manipulation in Marketing?
Is behavioral design smart UX or manipulation? The debate surrounding dark patterns shows that performance isn’t the only issue at stake – acting responsibly matters too. The position you take will shape your marketing strategy.
The flood of buzzwords in marketing: Why we need more substance again
A comment by Verena Gründel on the daily flood of buzzwords, the pitfalls of a lack of analytical thinking, and the desire for more reality in business.
Let Convenience in Marketing Guide Your Success
No one wants to fill in endless forms or navigate unclear return policies. One-click, streamlined checkout and clear processes are key to success: Convenience in marketing lowers CAC, increases conversions and gives you a competitive edge.
05.03.2026
Marketing KPIs: How AI Is Reshaping the Tracking Landscape
New ways of searching, new online behavior, but the same old reporting methods? That’s not a winning formula. Learn which marketing KPIs are the real game changers today.
03.03.2026
AI scandal surrounding Oktoberfest poster
A comment by Verena Gründel on the controversy surrounding the Oktoberfest poster, the nonsensical distinction between “real” and “generated” art, and why the motif ultimately wins out, and rightly so.
27.02.2026
Omnichannel Strategy: If Not Now, When?
The success of a B2C brand is heavily dependent on its strategic orientation. In our guide, we reveal why a frictionless omnichannel strategy is a winning formula and which building blocks you need for effective implementation.
26.02.2026
Brand strategy instead of discount wars at IKEA
IKEA wins the German Marketing Award 2026. Verena Gründel explains why the furniture company is clearly outperforming its competitors with its consistency and omnichannel strategy.
20.02.2026
Immersive Marketing – Growing Under the Radar
Immersive marketing no longer dominates the headlines. But that’s a sign that smart glasses and immersive experiences have gained a foothold in the marketing mix and are primed for growth. Let’s explore where immersive marketing stands today.
19.02.2026
AI chatbots in sales training
Finally, realistic simulations: A DMEXCO column by Thilo Kölzer on the opportunities offered by AI chatbots in sales training.
19.02.2026
Hyper-Personalization: How to Leverage Its Opportunities
Model Context Protocol, predictive AI, UCP – these terms may sound abstract, but they’re highly relevant to the concept of hyper-personalization. Our guide explains what you need to know about this future-defining trend in marketing and ecommerce.
17.02.2026
