Posts under the Topic:
Marketing & Media
Talent Development in Marketing: Why Real-World Cases Matter More Than AI
AI is changing the pace at which marketing is created. Young marketers don’t learn through increased output, but through real-world decisions, challenges, and case studies. Why talent development today needs real conversations and authentic content, rather than yet more tools.
DMEXCO Column: New Opportunities for the Digital Economy
A DMEXCO Column by Dirk Freytag, President of the German Association for the Digital Economy (BVDW)
09.01.2025
Alexa, let’s design a better sounding world!
Church tower bells, car horns, ringing cell phones - acoustic information influences our everyday lives. Why are acoustic signals so effective? What functions does sound perform? And what does this mean for digital UX and the sound of entire brands?
