Stories
Subscribe hereFilter by Topic
DMEXCO
Transformation
Brand & Brand Safety
Consumers
Artificial Intelligence
Content
Social
E-Commerce
Data & Analytics
Online Advertising
Future
Technology
Creativity & Design
Performance Marketing
Leadership
B2B
Targeting
Business
New Work
Influencer
Philosophy & Ethics
Sustainability & Green Economy
Agencies
Start-up
Customer Experience
Corporate
Video & Connected TV
Entrepreneurship
Blockchain & Web3
Personalization
Marketing Automation
Audio and Voice
Adserving and Tracking
Food & Health
VR / AR / XR
#attitudematters
Mobile
Search & SEO
DMEXCO Column
Compliance & Privacy
Retail Media
Dialog Marketing
Product Management
Digital Media & Trading
Sports and Gaming
Chatbots
Direct Marketing
Agile Marketing
Alliances
Purpose Driven Marketing
CRM / Database
Publishing
Diversity & Inclusion
Education
Public Policy
Programmatic
Ad Networks
Marketplaces
OOH
IoT & Industry 4.0
Human Resources
Cyber Security
Mobile Payment
Robotics
Deep Learning
Smart Products, Cities & Homes
Cloud Computing
Whitepaper marketing guide: create lead magnets!
Whitepapers are a content format that not only generates leads, but also boosts brand awareness and reinforces your expert status. Download our free guide to find out everything you need to know about whitepaper marketing!
21.01.2021
Affiliate marketing: here are the trends of the future
Amid the coronavirus pandemic, brands with an affiliate marketing strategy in place stormed ahead of the competition in 2020. In this story, we explore why that was the case and where the latest affiliate marketing trends are heading.
19.01.2021
Content audit checklist – here’s how a content inventory works
Does your website content help you achieve your business goals? Only a content audit can really answer that question reliably. Optimize your UX, performance, and ROI using our content audit checklist!
14.01.2021
Account-based marketing: 7 steps for implementing it in B2B marketing
If you want to make an impression in B2B marketing, you need one thing above all else: a promising strategy. Account-based marketing helps brands build a trusting relationship and strong bond with their customers.
12.01.2021
Pinterest Story Pins: a feature you should know as a marketer
Instagram, LinkedIn, and other platforms set the ball rolling, and now Pinterest has introduced new creator features, too – including the Pinterest Story Pins. Read on to discover what makes these so special and how you can leverage them.
06.01.2021
The Kano model: how to wow your customers
The Kano model enables you to identify the product and service attributes that make your customers’ hearts beat for joy. Read on to find out what it’s all about and how you can ramp up the wow factors in your business.
04.01.2021
DMEXCO marketing precap part 6: Social media marketing trends for 2021
The social media marketing trends for 2021 have been shaped by changing user behavior, new developments in technology, an expanded user base and – last but not least – the ongoing coronavirus pandemic. These are the trends to be aware of!
TikTok advertising: Overblown hype or marketing must-have?
Social media platform TikTok may be on the rise, but so far, only a few companies have used it to advertise their brand – so is its potential being wasted? Read on to learn how to make the TikTok trend work for you.
23.12.2020
Online targeting: Why publishers need to gear up for the post-cookie era now
As we edge towards the end of the cookie era, publishers cannot afford to delay taking a (pro)active approach to the significant challenges that lie ahead. This calls for strategies that will not simply allow personalized advertising in the future, but actually improve it.
22.12.2020
Instagram for B2B companies: practical tips for a successful presence
Nowadays, it’s not just platforms like LinkedIn and Xing that are essential for B2B communication. More and more companies are also using Instagram as a B2B marketing channel. Read here how Instagram can help you step up your B2B business.
21.12.2020
DMEXCO marketing precap part 5: performance marketing trends of 2021
In part 5 of our 2021 marketing precap, Klickwunder’s Michel Ramanarivo ventures an outlook on the 6 performance marketing trends that will shape digital advertising in 2021. Technology, addressing, and format will be what it’s all about!
18.12.2020
Want to create a chatbot? Our guide tells you everything you need to know!
Chatbots are becoming more and more popular in customer service and for marketing purposes. Read our free guide to learn how to create your own chatbot and design it for the optimal UX.
17.12.2020
Are sprinters the new sleigh? Here’s what Logistics 4.0 is gifting e-commerce
In the run-up to Christmas, there is always an unprecedented number of parcels to be delivered. Logistics 4.0 is set on bringing them to people’s doors using drones, but is it that advanced yet and where do online retailers fit in?
15.12.2020
Podcast advertising (part II): a revolution in brand communication?
To place powerful and effective podcast advertising, you need to pursue innovative brand communication paths. We interviewed Wolfgang Bscheid to find out how advertising in podcasts lets brands experiment with the communication of tomorrow.
14.12.2020
Guide: If you want to boost your conversion rate, optimizing your forms is definitely worth the effort!
Your ranking is great, website traffic is a dream, so why is your conversion rate a catastrophe? Read our free guide and find out how to optimize your forms for a significant uptick in UX and conversion rates.
10.12.2020
Advertising in podcasts (part I): authentically approaching audio advertising
Podcasts are growing in popularity – including among advertisers. However, podcast advertising has nothing in common with a typical radio commercial. We interviewed Wolfgang Bscheid to explore how podcast advertising can work.
09.12.2020
DMEXCO marketing precap part 4: content marketing trends of 2021
Content marketing will get more personal in 2021. More individualization, more personalization, new video formats, and strong communities: these content marketing trends will be spurring us on in 2021.
08.12.2020
DMEXCO 2021 will take place on September 7 and 8
The date for DMEXCO 2021 has changed: It will take place next year on September 7 and 8 in Cologne. The event was originally planned for September 22 and 23, 2021. The reason for the date shift: due to the coronavirus pandemic new date options in the Koelnmesse trade fair calendar became available for the event.
03.12.2020
