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The customer journey in B2B in the present and future
Digitalization makes B2B companies more visible and helps them get to know their customers' decision-making processes
What’s the next step with chatbots?
While the great optimism surrounding the digital helpers has evaporated, their future is still exciting.
14.01.2019
Day one before and after the digital transformation
Smart phones, social media and gamification: this is how companies are making their way into the digital era
10.01.2019
Facebook maneuvers its YouTube competitor into position
After getting off to a moderate start, Facebook Watch is now set to grow. Is it worthwhile for companies to be present here?
08.01.2019
Fewer purchase cancellations: the user experience during checkout
When online purchases are canceled shortly before the purchase is made during checkout, the user experience is often the reason.
07.01.2019
What all does the app with the sing-along videos have to offer?
The video clip app TikTok from China is causing quite a sensation. Here is a look at the app's potential for marketing.
05.01.2019
Is it all just bullshit bingo? The most overestimated trends in 2019
Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in 2019.
Link Management: A checklist shows how it works
Links are used almost everywhere in the digital environment. But real management for this is still rare.
22.12.2018
B2B e-commerce: from exotic to standard
E-commerce has long been established in B2C, but it is only now that things are really getting exciting in B2B online business.
21.12.2018
The message has to fit
More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.
19.12.2018
Brand safety is still too often underestimated
Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?
18.12.2018
Marketers demand more quality from Facebook
Users distrust Facebook, advertisers continue to invest. Coca-Cola CMO Michael Willeke explains why.
17.12.2018
More than just bitcoin: 3 ideas for blockchain
The principles on which blockchain is based have the potential to incur great change.
13.12.2018
Blockchain: smart and justified
Attorney Yvonne Schäfer sees great potential in many industries
12.12.2018
Help, the nano-influencers are coming!
Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.
11.12.2018
Is advertising experiencing an identity crisis? Part II
Why native advertising is not the solution
07.12.2018
ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.
06.12.2018
ePrivacy Regulation: wider implications than the GDPR
The digital economy is faced with a body of legislation that could lead to lasting changes.
05.12.2018
Influencer marketing: Who’s the right one for the job?
A four-tier classification simplifies the decision
04.12.2018
