Stories
Subscribe hereFilter by Topic
DMEXCO
Transformation
Consumers
Brand & Brand Safety
Artificial Intelligence
Content
E-Commerce
Social
Data & Analytics
Online Advertising
Future
Performance Marketing
Technology
Targeting
Creativity & Design
B2B
New Work
Leadership
Influencer
Philosophy & Ethics
Start-up
Agencies
Sustainability & Green Economy
Business
Corporate
Customer Experience
Video & Connected TV
Blockchain & Web3
Entrepreneurship
Adserving and Tracking
Personalization
Audio and Voice
Marketing Automation
VR / AR / XR
#attitudematters
Mobile
Search & SEO
Food & Health
Dialog Marketing
Compliance & Privacy
Product Management
Digital Media & Trading
DMEXCO Column
Sports and Gaming
Chatbots
Retail Media
Direct Marketing
Agile Marketing
Publishing
CRM / Database
Alliances
Education
Diversity & Inclusion
Public Policy
Programmatic
Ad Networks
Marketplaces
IoT & Industry 4.0
Human Resources
Purpose Driven Marketing
Cyber Security
OOH
Robotics
Deep Learning
Mobile Payment
Smart Products, Cities & Homes
Cloud Computing
5 steps for the optimal handling of customer reviews
The reputation of a company is increasingly in the hands of consumers. We show you how to manage reviews in order to keep your company’s reputation intact.
06.08.2019
Which shop system fits? Online shop solutions in comparison
How to find the right e-commerce shop system?
02.08.2019
How the digital agency of the future will work
Agency landscape is changing rapidly. Digital agencies in particular must constantly reinvent themselves, build up special knowledge and cover more disciplines in order to remain competitive. Where is the digital agency of the future heading?
01.08.2019
You don’t need a flagship store
Most brands sell their products in mediocre online shops for the recommended retail price. This will never work and is just wasted money.
31.07.2019
Why it is hard to get past online selling platforms
Own web shop or platform? This is a question that moves many online merchants. The truth is that both elements are part of a reasonable e-commerce strategy.
30.07.2019
The CVC conference: information, inspiration and networking
An exchange among corporate venture capital investors - new paths and the perfect pitch
Innovation for the core business: corporate start-ups
How the Otto Group is shaping its digital future
Agile teamwork: uncertainties as opportunities in a dynamic business world
Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.
25.07.2019
Shout Out III – For more female Empowerment
Five more statements for more visibility of female strength.
25.07.2019
Building a customer-obsessed company culture is crucial
The scramble is now on to cater for the consumer’s ever-changing demands. But an entire company culture obsessed with their customer has to start at the top.
23.07.2019
“For more than money good philosophy is needed”
DMEXCO is encouraging reflection on the business - Philosopher Dr. Brennan Jacoby about trust and giving meaning to work
22.07.2019
Trust and communication for good teamwork
Prerequisites for daily cooperation
19.07.2019
The DMEXCO App: a ticket key and network in one
All the relevant business information for the digital marketing community
18.07.2019
Why you shouldn’t write off agencies when it comes to digitalization issues
Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.
17.07.2019
Sales channels for agencies: everything as always, only better
Personal contact, content marketing and lead-nurturing for positioning with potential customers
How innovation labs help in the digitalization process
Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.
15.07.2019
10 tips for working in decentralized teams
When project team members are spread across various locations, it can make teamwork more complicated. A few game rules can help.
12.07.2019
True transparency is harder than it seems
Brand transparency is no longer an option, but marketing requirement. Five marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust.
11.07.2019
Here’s how to select the ideal agency for your digital projects
Keeping a few key things in mind can help ensure successful teamwork.
10.07.2019
