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DMEXCO Column
Mobile advertising trends from China, Europe and the USA
From purchases and payment to simple entertainment, the multitude of ways people are now using their mobile phones is opening up many new scenarios for the advertising market.
This is why you should improve your marketing processes
Regardless of whether they are start-ups or established corporations, companies are facing the challenges of digital transformation. This is what is important in the digitalization of marketing processes.
05.04.2019
Project management in marketing
Organizing work in marketing teams is an increasingly complex issue. Here is a look at how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.
03.04.2019
Brand safety: Don’t play with those grubby kids
Advertising environments can harm brands. How to prevent critical questions from customers and supervisors.
02.04.2019
Experience Stage
Beyond the future. The three trending topics for the Experience Stage are creativity in AI and robotics, virtual & augmented Reality, and voice.
01.04.2019
Advertising with virtual influencers
Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.
28.03.2019
Google Assistant in the fast lane with new features
The Alexa competitor is now available on one billion devices and increasingly versatile. Here is a look at what is possible now and what the future holds.
27.03.2019
Experiential commerce: experience before price
Price has long been the most important differentiator in retail, but that is changing.
26.03.2019
From push to pull and on the customer’s radar
Inbound marketing as a path to success. And why sales and marketing are a winning combination.
23.03.2019
SAP’s Martin Wezowski: with punk rock and respect for customers
In our podcast, the chief designer and futurist of SAP explains to us why relationships and empathy are so important in marketing.
22.03.2019
Free e-book download: Topic focus Mobile in Digital Business
13 articles on Business, Media, Marketing and Technology for free download
19.03.2019
How to enter new markets successfully
Tapping new sales markets is a challenge for business development and marketing.
15.03.2019
What you should know about YouTube Stories
The video portal is also jumping on the stories bandwagon. This is good news for companies.
14.03.2019
Class instead of mass: salvation for the ad-financed web?
As the alchemist Paracelsus already knew, the dose makes the poison. How does that apply to advertising?
11.03.2019
How smart is artificial intelligence really?
AI can perform amazing feats or fail spectacularly. According to experts, we have to be aware of these limitations.
08.03.2019
Individual pricing by purchasing power and social behavior
Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.
06.03.2019
How to increase your sales opportunities with apps
The use of apps is increasing worldwide, thus increasing sales opportunities for retail and media, connecting sales channels and attracting young target groups.
03.03.2019
Facts and figures on mobile use in Germany
A glance at current studies and surveys shows how important smartphones have become. An overview.
01.03.2019
How added value and personalization promote app usage
Online sales via shopping apps are increasing, but usage remains constant. Merchants should make sure their apps are actually used. Added value and personalization help score points.
