Stories
Subscribe hereFilter by Topic
DMEXCO
Transformation
Consumers
Brand & Brand Safety
Artificial Intelligence
Content
E-Commerce
Social
Data & Analytics
Online Advertising
Future
Performance Marketing
Technology
Creativity & Design
Targeting
B2B
Leadership
New Work
Influencer
Philosophy & Ethics
Business
Start-up
Sustainability & Green Economy
Agencies
Corporate
Customer Experience
Video & Connected TV
Blockchain & Web3
Entrepreneurship
Personalization
Adserving and Tracking
Marketing Automation
Audio and Voice
VR / AR / XR
#attitudematters
Food & Health
Mobile
Search & SEO
Compliance & Privacy
Dialog Marketing
Digital Media & Trading
Product Management
DMEXCO Column
Sports and Gaming
Chatbots
Retail Media
Direct Marketing
Agile Marketing
Alliances
Publishing
CRM / Database
Education
Diversity & Inclusion
Public Policy
Programmatic
Ad Networks
Purpose Driven Marketing
Marketplaces
IoT & Industry 4.0
Human Resources
Cyber Security
OOH
Robotics
Deep Learning
Mobile Payment
Smart Products, Cities & Homes
Cloud Computing
Clarity and automated steps reduce bottlenecks and bournout
Modern marketing and creative teams have never been under more pressure to stand out, but breakdowns in the creative process have you pushing your pencil more often than boundaries. Learn why process is the key to gaining clarity to create.
Stop the bombardment! Why conversations with customers are so important for companies
We are facing a paradigm shift in marketing. In the face of declining advertising impact and perception, even more advertising cannot be the answer – regardless of how personalized it is.
How digital value-added concepts help in B2B eCommerce
Today’s decision-makers in B2B purchasing processes discover, compare and make purchases online. This makes an online shop almost a must-have for B2B companies. We have compiled three examples from the B2B environment that show where the journey in B2B commerce is headed.
20.08.2019
Why data economy and successful online marketing is not a contradiction in terms
Companies that want to use customer data sparingly and responsibly for targeted online marketing are faced with several societal and legal challenges.
Three learnings from the success story of Opinary
Leveraging the reader’s opinion to gain more relevant reach.
16.08.2019
Is your shop secure against written warnings?
Legal services put you on the safe side.
14.08.2019
Why e-mail marketing has become far more than just e-mail marketing
Like advertising banners, e-mail marketing comes from the original generation of digital marketing and it retains high status. With profound technology and a lot of expert knowledge, the e-mail makes your marketing mix better than ever.
13.08.2019
Between likes and hashtags: What really matters when choosing the right influencer
With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.
12.08.2019
Speed of innovation in medium-sized companies: agile like Amazon
The motto is: doing!
09.08.2019
10 tips for improving product data on amazon
Of images, bullet points and descriptions: Consistent data optimization ultimately boosts sales.
07.08.2019
5 steps for the optimal handling of customer reviews
The reputation of a company is increasingly in the hands of consumers. We show you how to manage reviews in order to keep your company’s reputation intact.
06.08.2019
Which shop system fits? Online shop solutions in comparison
How to find the right e-commerce shop system?
02.08.2019
How the digital agency of the future will work
Agency landscape is changing rapidly. Digital agencies in particular must constantly reinvent themselves, build up special knowledge and cover more disciplines in order to remain competitive. Where is the digital agency of the future heading?
01.08.2019
You don’t need a flagship store
Most brands sell their products in mediocre online shops for the recommended retail price. This will never work and is just wasted money.
31.07.2019
Why it is hard to get past online selling platforms
Own web shop or platform? This is a question that moves many online merchants. The truth is that both elements are part of a reasonable e-commerce strategy.
30.07.2019
The CVC conference: information, inspiration and networking
An exchange among corporate venture capital investors - new paths and the perfect pitch
Innovation for the core business: corporate start-ups
How the Otto Group is shaping its digital future
Agile teamwork: uncertainties as opportunities in a dynamic business world
Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.
25.07.2019
Shout Out III – For more female Empowerment
Five more statements for more visibility of female strength.
25.07.2019
