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Generational marketing: targeting Gen Z, etc.
How do you tailor your marketing to Gen Z and others? What appeals to them and makes them tick? We have the answers!
Empowering Digital Creativity: That is the motto for DMEXCO 2023
This year, digital creativity has become an integral part of our living and working environment: in just the past few weeks, over one billion people have read texts and viewed images that have been created using artificial intelligence programs. Until now, they only analyzed existing data statistically, while these new programs are now implicitly creative and generate impressive results – something that, without human input, hardly seemed possible before: stories, descriptions, images, movies, physical products – and that’s just the start. On September 20 and 21 in Cologne, under the motto “Empowering Digital Creativity”, DMEXCO will discuss just what impact digital creativity has on the digital economy, which is also creative.
16.05.2023
How to use ChatGPT in e-commerce
AI is turning the world upside down. It can do a lot – so what benefits do ChatGPT and similar chatbots offer e-commerce?
15.05.2023
Online shopping: pay later is booming
Many online shops offer customers the option to pay later. But this payment method is not beneficial for everyone.
12.05.2023
How social media is changing sports marketing
Professional sports and social media: Arne Werner from Hertha BSC discusses the key trends in an interview.
02.05.2023
Doctor APPointments: The future of medicine?
From digital fitness plans to digital doctor appointments via an app: everyone’s talking about digital health.
02.05.2023
Influencer marketing in the health industry
Influencer marketing is booming in the health industry. Laura Geisreiter from antwerpes health share tells us why.
29.04.2023
Survey: How veggie is the digital industry?
Read here how the digital industry feels about meat consumption and what food trends have to do with digitalization.
27.04.2023
Recap of the Spotify ALL EARS Podcast Summit
The Spotify ALL EARS Podcast Summit highlighted the importance of podcasts as a cultural and marketing medium.
21.04.2023
Food trends of 2023: here’s what to expect
What fresh developments does the food industry have in store for us? We took a closer look at the food trends of 2023.
13.04.2023
Esports: VR and AR trends in fitness
Mixed reality applications are enhancing esports in the form of immersive worlds. Read here for the trends.
12.04.2023
The best healthy food apps
Whether for vegan recipe ideas, calorie counting, or checking ingredients: these healthy food apps are right on trend.
04.04.2023
Digital wellbeing: definition and tips
Digital wellbeing refers to the healthy consumption of digital media. Read here to learn how to achieve it.
An A to Z of corporate digital responsibility
CDR is the key to long-lasting success. Our tips walk you through how to effectively implement it at your company.
02.04.2023
Synthetic Attribution for untracked users
Learn more about using synthetic attribution to understand the behaviour of users who do not consent to cookies.
30.03.2023
Corporate digital responsibility in gaming
More and more industries are assuming their corporate digital responsibility. We take a look at the gaming sector.
29.03.2023
From Bard to Bing: the AI search engine hype
ChatGPT is booming. In the race for the AI crown, big players including Google are now integrating AI into their search engines.
28.03.2023
Martech – these trends are taking 2023 by storm
Martech is the latest thing in the world of marketing, with innovative technologies raising the bar. Our new guide explores the trends shaking up the marketing and advertising industry in 2023.
27.03.2023
