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Will the phoenix soon be streaming from the ashes? New advertising partnerships at Netflix and other providers.
It’s no secret that life isn’t easy for many providers of streaming services right now. But Netflix and Disney recently took the market by surprise with some clever moves. Find out everything you need to know about the new advertising partnerships here.
01.08.2022
Is the advertising industry being turbocharged? 2 studies and promising news
What do Zenith’s Advertising Expenditure Forecasts and dentsu’s Ad Spend Report have in common? Both studies predict a bright future for the advertising industry. Read on to discover the key findings from the reports!
01.08.2022
Online car sales are gaining momentum
Although only a small proportion of all car sales still takes place online, the trend is definitely growing. What challenges must the industry overcome before online car sales become the new standard?
28.07.2022
Deutsche Bahn, ERGO, MediaMarktSaturn, Twitter, Just Eat takeaway.com, Snap, S4Capital: the lineup of top speakers for DMEXCO 2022 is starting to take shape
Maurine Alma (Just Eat takeaway.com), Sir Martin Sorrell (S4Capital), Dr. Karsten Wildberger (MediaMarktSaturn Retail Group), and Dr. Sven Hasselmann (Deutsche Bahn AG) are the first of around 600 speakers to be confirmed for DMEXCO 2022, already promising a program full of superlatives. A total of 12 themed summits offering keynotes and panels plus an exclusive Web3 area await those attending the expo and conference in Cologne on September 21 and 22.
20.07.2022
Guide: Can programmatic advertising save the advertising industry?
Programmatic advertising is undeniably among the top advertising trends. The technology has revolutionized how we (can) advertise. But how is it being embraced in practice – and how does it work exactly? Read on to learn more.
19.07.2022
Social commerce trends: Where is the journey heading on TikTok, Instagram, etc.?
Social commerce is a shopping revolution! The phenomenon isn’t all that new, but it is now taking on unprecedented dimensions. Read here how the megatrend is advancing!
14.07.2022
Multi-store systems in e-commerce – the must-knows
Different products, different target groups, different customer support – e-commerce platforms are a key management tool in the day-to-day business of online retailers. Read here which multi-store systems pay off and why.
13.07.2022
Paid returns? Retail is responding with these innovations
Returns play a massive part in the fashion trade, but are bad for the environment and expensive for businesses. Zara has made a bold move and is now charging return fees. The industry is responding with innovative solutions.
08.07.2022
What will cryptocurrency mean for e-commerce in the future?
As the global adoption of cryptocurrency takes huge strides forward, cybermoney is attracting increasing interest and also offers enormous potential for e-commerce. Read on to find out what online retailers need to know about it.
07.07.2022
Cybersecurity: Security at the Edge Must be an Integral Part of Companies’ Defense-in-Depth Mentality
Margaret Arakawa, CMO of edge cloud provider Fastly, explains how companies can and should respond to challenges posed by evolving methods of cyberattack.
05.07.2022
Where is the fashion industry heading? Between ultra-fast and second-hand.
The fashion industry is at a crossroads. On the one hand, Zalando recently took a stand for more sustainability and second-hand with its Zircle app; but on the other, the concept of ultra-fast fashion is gaining momentum.
04.07.2022
Women at the BVDW: a four-year action plan – what’s happened in that time?
“The imbalance is obvious, and we aim to counteract it. ..." The German Association for the Digital Economy had adopted its action plan to iron out that discrepancy in 2018. Four years later, we want to take a look back: What’s happened?
30.06.2022
Twitch: Achieving streaming success through community building
Streaming platform Twitch continues to gain users thanks to its community building. We took a closer look at how Twitch operates, who uses it, and how marketers can ensure that their content reaches their target groups.
DMEXCO interview with Ekkehardt Schlottbohm: when will CTV finally really take off?
Digital expert Ekkehardt Schlottbohm knows more about advertising technologies than anyone else. At the same time, he’s recognized as an absolute expert in the various advertising markets. He has been Regional Vice President, Central & Northern Europe, for PubMatic since 2019, where he is responsible for a total of 18 countries. He joined us for an interview to discuss how moving image content can be optimally marketed, when CTV will finally really take off, and how the different advertising markets work.
29.06.2022
w3.vision: DMEXCO 2022 and w3.fund launch a unique Web3 event
Non-fungible tokens (NFTs), crypto communities, blockchain, and the metaverse. The inaugural “w3.vision” event at DMEXCO on September 21 and 22 in Cologne will take a deep dive into these important future topics. This exclusive “event within an event” is being organized by DMEXCO in collaboration with w3.fund. A dedicated experience, networking, and conference area at Europe’s leading digital marketing & tech event in Cologne will bring together top Web3 experts with the industry’s biggest brands.
29.06.2022
Yes to diversity marketing, no to social washing
More and more customers are expecting diversity from companies. Diversity marketing therefore offers enormous potential for brands – as long as the campaigns are credible. Our story explores how that can be achieved.
28.06.2022
