Stories

Filter by Topic

DMEXCO Consumers Brand & Brand Safety Transformation E-Commerce Artificial Intelligence Content Social Data & Analytics Online Advertising Performance Marketing New Work Leadership B2B Creativity & Design Influencer Start-up Targeting Technology Future Agencies Blockchain & Web3 Philosophy & Ethics Sustainability & Green Economy Video & Connected TV Corporate Entrepreneurship Customer Experience Business VR / AR / XR Audio and Voice Marketing Automation #attitudematters Mobile Adserving and Tracking Product Management Personalization Search & SEO Dialog Marketing Food & Health Digital Media & Trading Sports and Gaming Compliance & Privacy Chatbots Retail Media Direct Marketing Agile Marketing Publishing Education Alliances CRM / Database Diversity & Inclusion Public Policy IoT & Industry 4.0 Ad Networks Programmatic Marketplaces Cyber Security Human Resources OOH Robotics Mobile Payment Purpose Driven Marketing Smart Products, Cities & Homes Deep Learning Cloud Computing Emerging Markets DMEXCO Column

Augmented reality solutions are taking marketing to a new level.

Augmented Reality in Marketing: 8 Current Examples

From L’Oréal to Meta and Snapchat – augmented reality has found its way into marketing. We explore some examples.

Brand & Brand Safety Social

07.07.2023

On average, micro-influencers generate much higher engagement rates than big accounts, making them extremely attractive for promoting products.

Trend: micro-influencers for marketing

More and more companies are boosting their marketing with micro-influencers. We explore what’s behind the trend.

Content Influencer

07.07.2023

First top speakers for DMEXCO 2023 announced

Aude Gandon (Global CMO of Nestlé), Tim Alexander (CMO of Deutsche Bank), Nadine Kamski (Media Director DACH, L’Oréal), Christian Raveaux (Head of Customer Insights & Media, REWE Group), and Thomas Wlazik (General Manager Global Business Solutions, DACH, NL, TikTok) are the first of well over 600 speakers at DMEXCO 2023. Europe’s leading digital marketing & tech event will be held this year in Cologne on September 20 & 21 under the motto “Empowering Digital Creativity”. Tickets are available now.

DMEXCO

04.07.2023

BeReal is one of the top-trending apps right now – how can companies be visible on it?

BeReal: how to market on the trending app

BeReal was one of the most downloaded social media apps in 2022. Is the newcomer also suitable for marketing?

Content Corporate

04.07.2023

Media planning: software can help you implement efficient workflows.

Media planning guide: 7 clever software tools

Software tools are a must when planning your media. We explore what media planning tool could be ideal for you!

Online Advertising Programmatic

03.07.2023

The EU Data Act aims to drive the growth of the European data economy.

EU Data Act: a new era for the data economy

The planned EU Data Act will kickstart a new era for the European data economy.

Data & Analytics IoT & Industry 4.0

29.06.2023

You might be also interested in

Pinkwashing examples that you need to know about

The AIDA model & digital marketing: are they (still) compatible

5 groundbreaking campaigns promoting mental health

The gamer fascination – what makes this target audience so interesting?

DMEXCO & DIGITAL X 2023: Cologne to become Europe’s digital hotspot in September

DMEXCO, Europe’s leading digital marketing & tech event, and DIGITAL X, Europe’s leading digitalization initiative organized by Deutsche Telekom, are joining forces and bringing not only digital topics from all business areas closer together, but relevant target groups as well.

DMEXCO

29.06.2023