Stories

Filter by Topic

DMEXCO Consumers Brand & Brand Safety Transformation E-Commerce Content Artificial Intelligence Social Data & Analytics Online Advertising Performance Marketing New Work Leadership B2B Creativity & Design Influencer Start-up Targeting Agencies Technology Future Blockchain & Web3 Sustainability & Green Economy Philosophy & Ethics Video & Connected TV Corporate Entrepreneurship Customer Experience Audio and Voice VR / AR / XR Business Marketing Automation #attitudematters Mobile Adserving and Tracking Product Management Personalization Search & SEO Dialog Marketing Food & Health Sports and Gaming Digital Media & Trading Compliance & Privacy Chatbots Retail Media Direct Marketing Agile Marketing Publishing Alliances Education CRM / Database Diversity & Inclusion Public Policy IoT & Industry 4.0 Ad Networks Programmatic Marketplaces Human Resources OOH Cyber Security Robotics Mobile Payment Purpose Driven Marketing Cloud Computing Deep Learning Smart Products, Cities & Homes Emerging Markets

Thought leadership: a question of personality

Personal branding expert Marvin Eichsteller speaks about dialog, channels and opportunities in digital leadership.

Social Leadership

22.02.2019

Zeba Mahmud, CEO & Editor-in-Chief, Arabian Marketer

Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer

DMEXCO talks with responsible editors of our media- and market partners all over the world

Content Digital Media & Trading

19.02.2019

Agile marketing: On the way to real-time advertising

When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.

Entrepreneurship Leadership

18.02.2019

The hope of conducting retail transactions via voice assistant

You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.

Audio and Voice E-Commerce

15.02.2019

Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto

DMEXCO talks with responsible editors of our media- and market partners all over the world

Content Digital Media & Trading

12.02.2019

6 to dos: how retailers reduce their returns rate

From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.

Product Management E-Commerce

08.02.2019

CES trends in 2019 and what they mean for marketers

The industry event in Las Vegas showed where the tech journey is heading at the moment. We assessed the most important innovations.

Technology Consumers

06.02.2019

Interview with Brian Morrissey, President and Editor-in-Chief, Digiday

DMEXCO talks with responsible editors of our media- and market partners all over the world

Content Publishing

05.02.2019

You might be also interested in

Pinkwashing examples that you need to know about

The AIDA model & digital marketing: are they (still) compatible

5 groundbreaking campaigns promoting mental health

The gamer fascination – what makes this target audience so interesting?

Bots: engaging in dialog with Alexa, Tinder and Lego Ralph

Robots are relieving people of a lot of work and this also applies to customer communication. They can be used to generate sales and even reach new target groups.

Chatbots Dialog Marketing

01.02.2019

Investment trends 2019: Follow the money

E-commerce and advertising remain exciting businesses for investors, while financial and legal technology are gaining in importance – the lucrative investment trends for the digital industry.

Consumers Mobile Payment

31.01.2019