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Customer centricity: Data ownership as central basis
To put the customer back at the center of attention, companies have to invest in their own data.
06.09.2018
Mobile data – and its added value for marketing
Data generated by smartphones enable new marketing strategies. Daniel Rieber (MMA) explains how.
06.09.2018
Agile methods: The truth lies on the pitch!
In a dynamic business world, rigid hierarchies can be an obstacle. Agile methods show alternatives.
05.09.2018
Travel to DMEXCO 2018 with Lufthansa FlyingLab
Exciting topics, fascinating speakers and networking at an altitude of over 30,000 feet.
05.09.2018
Short spurt on the way to #DMEXCO18
Before Cologne trade fair opens its doors for the Expo and Conference in a few days’ time, we are stepping on the gas once again!
04.09.2018
AI in marketing: From the user to the personality
We are permanently online and leaving a digital footprint. How digital marketing benefits from data.
04.09.2018
“Technology trends are fast and unstoppable”
Philipp Schindler, Google's Chief Business Officer, talks to us about digital trends and DMEXCO 2018.
03.09.2018
Retail’s best concepts
As CEO of Saferock, Shah Karim advises retailers worldwide. Read about his favorite strategies here.
03.09.2018
What makes a successful digital leader
It is not just about technology and software, but above all about a new kind of management.
31.08.2018
Podcasts: audio for the content marketing mix
Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.
30.08.2018
The Art of Digital Advertising
Why the industry is well underway, and how esthetics and courage help braving it.
29.08.2018
Voice SEO: How voice assistants are changing marketing
Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.
28.08.2018
What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.
27.08.2018
