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Is advertising experiencing an identity crisis?
Is digitalization causing a crisis in the advertising industry? Media scholar Markus Feiks has answers.
29.11.2018
Social sells – when ads are planned
Facebook, Instagram and other social-media channels help achieve business goals.
26.11.2018
Why ‘Initiative Q’ belongs to the marketing textbook
You take a hype and spice it with a pinch of growth hacking – and the marketing lesson is ready to go.
23.11.2018
Experience creates success: Online retailers show how
There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.
23.11.2018
Five examples of social media marketing in B2B
Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.
Five insights for content marketing in B2B
As a recent survey shows, B2B and B2C are continuing to converge in content marketing.
Social selling: New features, new luck
These are the features with which social platforms are again trying to profit from eCommerce.
16.11.2018
How content marketing can benefit from a code of conduct
Everyone seems to have a different understanding of content marketing.
15.11.2018
“Smart Campaigns:” Google uses AI to advertise for SMEs
Google has turned to a new type of campaign to attract small and local businesses
14.11.2018
There’s life in the old dog yet: e-mail marketing of the future
E-mail marketing and newsletters have long been declared dead. But the reality is very different.
13.11.2018
Customer service: Messengers beat social media
After the phone and e-mail, this channel is growing increasingly popular – but there are some elements to keep in mind
Massages and music: This is what mobility at Audi looks like
With Valtech, Audi is working on ways to save time savings, safety – and on technological gaps. A review.
09.11.2018
Seek and find: The perfect SEO strategy
Google is forever changing its ranking algorithms. Companies need to be equipped for this.
08.11.2018
AI in companies: Definitely a matter for top management
Personalization is the most important task for artificial intelligence, but it’s just the beginning.
07.11.2018
Google Maps as a competitor to local Facebook pages
A “Follow” function is only the latest example of a large-scale plan to expand the map service.
07.11.2018
Pinterest communities: New feature for interactions
A clear step in the direction of the social network – Direct access to the target group possible
31.10.2018
How progressive web apps are stoking mobile commerce
Features such as offline usage make progressive web apps interesting for mobile commerce.
31.10.2018
Progressive web apps: When web and app merge
Which is better: Native apps or a web app? Actually, the correct answer is: Progressive web app.
27.10.2018
More and more on the radar: eSports
Market opportunities forecast to reach 1.4 billion euros by 2022
25.10.2018
