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SEO in content marketing: Of pillars and clusters

Keywords have served their time as the sole guideline. It is now about being the authority on a topic.

Content Search & SEO

17.09.2018

DMEXCO Day 2: Satisfied faces everywhere

The second Expo and Conference day had a lot to offer. An overview including the first balance.

DMEXCO

14.09.2018

DMEXCO Day 1: dialog, inspiration & real business

DMEXCO 2018 has begun. An overview of everything that happened on the first day.

DMEXCO

13.09.2018

Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy

At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.

Transformation DMEXCO

13.09.2018

Ready for DMEXCO 2018: Report from the day before

The day before DMEXCO 2018 is all about fine-tuning and finishing. An overview and status report.

DMEXCO

12.09.2018

How @ links on Instagram are pushing marketing

Instagram is changing its APIs and marketers their strategy.

Brand & Brand Safety Social

11.09.2018

GDPR and ePrivacy: The impact on marketing

The new data protection regulations have many advantages. Katja Brandt explains how marketers can capitalize on them.

Data & Analytics Compliance & Privacy

11.09.2018

Relationship management doesn’t need words

To offer customers real added value, strategy and technology in companies must be more closely intertwined.

CRM / Database

10.09.2018

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Video boom: Why marketers love moving images

Video is all the rage. Publishers have the opportunity to serve these with their high-quality environments.

Video & Connected TV Performance Marketing

10.09.2018

“No doubt we will set the bar even higher”

BVDW President Matthias Wahl speaks about his expectations for DMEXCO 2018 and the association's offerings.

DMEXCO

10.09.2018

Blockchain, art & 15,000 euros for a post

With his work, the artist Albrecht Behmel builds a bridge between the graphic and the digital world.

Blockchain & Web3

10.09.2018

The CVC conference: information, inspiration and networking

Final countdown: the last news prior to DMEXCO 2018

In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.

DMEXCO

09.09.2018