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DMEXCO Column
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AI in B2B marketing: how to achieve decisive competitive advantages
AI is becoming an increasingly popular element in B2B marketing. Artificial intelligence can contribute to greater efficiency and higher productivity at many levels – whether for target group analysis, campaign management or relationship building.
07.02.2020
Design thinking: Merely a buzzword these days, or still an innovative creative approach?
In part 1 of our three-part series on design thinking, we invite you to take stock: How is design thinking doing? Is it still THE innovative approach to brainstorming or has it already had its day?
06.02.2020
Six marketing trends from CES 2020 you shouldn’t be missing
Alongside innovations from the world of technology, pioneering marketing trends also took centre stage at CES 2020. Here you will find an overview of the hottest products and developments offering potential for the marketing sector.
06.02.2020
Guide: TikTok marketing – here’s how to use the video app for your business
Nearly no app is currently experiencing rates of growth as high as TikTok is. Some companies have already successfully placed themselves on the video platform. What do the best practices look like, and what can you learn from them for TikTok marketing?
04.02.2020
6 tips for user-friendly online forms in online shops
Good online forms can make the difference between customers making or canceling a purchase. Improve the usability of the web forms in your online shop with these tips.
31.01.2020
AI at work: Automated ad placement with programmatic advertising
Digital advertising is becoming more and more programmatic. In programmatic advertising, AI delivers the data that make it possible to present the right content to each user at the right time. Will traditional media planning soon be obsolete?
31.01.2020
Your DMEXCO stand: download our Exhibitor Guide for free
Networking, new customer leads, brand awareness, staff recruitment, image cultivation: all these goals can be achieved with a stand – especially when it’s at the largest trade fair for digital marketing.
31.01.2020
Case Study: How digital procurement platforms are transforming traditional markets
In the development of the digital economy, platforms play an important role as a successful business model. Particularly in the area of procurement, experts are predicting huge market potential which is increasingly being tapped.
29.01.2020
How virtual influencers are taking off in digital marketing
Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.
27.01.2020
How to identify and evaluate new market opportunities
In corporate development and when branching into new business areas, it is crucial to recognize and utilize the driving forces in the market. Accurate market analyses form the basis for an in-depth evaluation of market opportunities.
24.01.2020
Recognizing and capitalizing on potential: Agile processes in product development
Agile methods offer major advantages for product managers. Mirko Theine, Senior Manager at zeb.rolfes.schierenbeck.associates, offers some tips and reports on what opportunities exist and what is important when introducing agile working methods.
23.01.2020
Whitepaper: Ensuring successful start-up business development
There are often special challenges associated with successful start-up business development. After rapid growth, it is important to get the company on the right track for future business development early on.
20.01.2020
Template: 7 good reasons in support of a social media editorial plan
Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?
17.01.2020
Data-driven storytelling: How numbers are transformed into stories
Data-driven storytelling is based on the great allure of stories. With this in mind, more and more businesses are adopting a narrative approach to internal and external communication in the effort to convey abstract data in vivid ways.
16.01.2020
5 Things that established firms can learn from startups
In many sectors of the economy, successful startups are regarded as an engine of transformation and innovation. New methods from the startup world also offer established companies exciting solution approaches for the necessary transformations ahead.
15.01.2020
Why personas are a must-have in product marketing
There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.
14.01.2020
Twitch marketing for companies: far more than an insider’s tip
Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.
10.01.2020
Here’s how to find the right CRM software for your business
From startups to large conglomerates: CRM software optimizes customer care, supports lead generation and facilitates numerous work processes. Here you can read which CRM types are available and which criteria need to be observed.
09.01.2020
What can digital audio advertising do in the context of media planning?
Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?
27.12.2019
