Stories
Subscribe hereFilter by Topic
DMEXCO
Transformation
Brand & Brand Safety
Consumers
Artificial Intelligence
Content
Social
E-Commerce
Data & Analytics
Future
Online Advertising
Technology
Leadership
Performance Marketing
Creativity & Design
Business
B2B
Targeting
New Work
Influencer
Philosophy & Ethics
Sustainability & Green Economy
Customer Experience
Agencies
Start-up
Video & Connected TV
Corporate
Entrepreneurship
Personalization
Blockchain & Web3
Marketing Automation
Audio and Voice
Adserving and Tracking
Food & Health
VR / AR / XR
#attitudematters
Search & SEO
DMEXCO Column
Mobile
Compliance & Privacy
Retail Media
Dialog Marketing
Product Management
Chatbots
Digital Media & Trading
Sports and Gaming
Direct Marketing
Purpose Driven Marketing
Agile Marketing
CRM / Database
Publishing
Alliances
Diversity & Inclusion
Education
Programmatic
Public Policy
Ad Networks
Marketplaces
IoT & Industry 4.0
OOH
Human Resources
Cyber Security
Mobile Payment
Robotics
Deep Learning
Smart Products, Cities & Homes
Cloud Computing
Why a start-up might be your next employer
IT professionals do not look for jobs, but are found by companies. Sean Bave from Stack Overflow explains why your next career step could very well be in a startup.
07.06.2019
Finding and retaining IT professionals
Hardly any other professionals are as in demand as developers. Sean Bave of Stack Overflow explains how to find the right IT professionals for your startup.
06.06.2019
Start-ups at eye level with the global players at DMEXCO 2019
Seven reasons why your start-up should be part of the DMEXCO.
04.06.2019
Rethinking work cultures: new ways of working & togetherness
In the search for a work culture that best supports employees, agencies are discovering new ways of working. Hierarchies are not wrong in themselves — they just have to be rethought.
03.06.2019
E-commerce: this is how small companies and founders can benefit as well
Logistics and shipping processes are becoming increasingly automated. This creates new challenges and at the same time offers advantages for retailers – not just the big ones.
31.05.2019
5 questions about the near future of e-commerce
Amazon is both a blessing and a curse: experts see some challenges for business.
29.05.2019
From ideation to social marketing: Your Social Media e-book
From ideation and legal facts regarding influencers to social marketing in B2B: 12 articles with compact content are available for download.
Xing: the unbreakable network made in Germany
One of the oldest platforms boasts impressive results.
23.05.2019
What customer loyalty really means nowadays
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.
22.05.2019
Blogging for managers: how LinkedIn became a business medium
Content is the key to successful corporate communication and leads are always more important than likes.
Social media and B2B – it works after all!
Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.
16.05.2019
Listen better: Making new decisions with listening
Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.
15.05.2019
B2B lead management: How prospects become buyers
Content can be used to attract not only prospects but also buyers
Tools that help you to design powerful social graphics easily
A picture says more than a thousand words—and can easily be distributed on social media as snackable and sharable content.
Social media ideation: Using a single topic to create as many pieces of content as possible
Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?
Focus outbeats scutter: present and future of social media
Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.
09.05.2019
What influencers and companies are allowed to do
Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.
08.05.2019
How to increase reach and interactions with Instagram stickers
They increase reach and boost interaction. Instagram stickers in the stories offer great potential and bring companies and users closer together.
06.05.2019
WhatsApp marketing: professionalized private chats with customers
How the popular messaging service can be used best as a marketing tool and in which cases digital customer conversations via messenger are suitable.
03.05.2019
