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Brand safety is still too often underestimated
Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?
18.12.2018
Marketers demand more quality from Facebook
Users distrust Facebook, advertisers continue to invest. Coca-Cola CMO Michael Willeke explains why.
17.12.2018
More than just bitcoin: 3 ideas for blockchain
The principles on which blockchain is based have the potential to incur great change.
13.12.2018
Blockchain: smart and justified
Attorney Yvonne Schäfer sees great potential in many industries
12.12.2018
Help, the nano-influencers are coming!
Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.
11.12.2018
Is advertising experiencing an identity crisis? Part II
Why native advertising is not the solution
07.12.2018
ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.
06.12.2018
ePrivacy Regulation: wider implications than the GDPR
The digital economy is faced with a body of legislation that could lead to lasting changes.
05.12.2018
Influencer marketing: Who’s the right one for the job?
A four-tier classification simplifies the decision
04.12.2018
German login alliances: The potential of Verimi and Net-ID
Easy access for customers - Better data for the companies involved
03.12.2018
Is advertising experiencing an identity crisis?
Is digitalization causing a crisis in the advertising industry? Media scholar Markus Feiks has answers.
29.11.2018
Social sells – when ads are planned
Facebook, Instagram and other social-media channels help achieve business goals.
26.11.2018
Why ‘Initiative Q’ belongs to the marketing textbook
You take a hype and spice it with a pinch of growth hacking – and the marketing lesson is ready to go.
23.11.2018
Experience creates success: Online retailers show how
There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.
23.11.2018
Five examples of social media marketing in B2B
Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.
Five insights for content marketing in B2B
As a recent survey shows, B2B and B2C are continuing to converge in content marketing.
Social selling: New features, new luck
These are the features with which social platforms are again trying to profit from eCommerce.
16.11.2018
How content marketing can benefit from a code of conduct
Everyone seems to have a different understanding of content marketing.
15.11.2018
“Smart Campaigns:” Google uses AI to advertise for SMEs
Google has turned to a new type of campaign to attract small and local businesses
14.11.2018
