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                                                                                                                                                                                WhatsApp marketing: professionalized private chats with customers
                
                        How the popular messaging service can be used best as a marketing tool and in which cases digital customer conversations via messenger are suitable.
            
                    03.05.2019
                
            
                                                                                                                                                                                Social media: more than just another communication channel
                
                        More and more companies are discovering social media as a channel for addressing customers
            
                    03.05.2019
                
            
                                                                                                                                                                                Consolidation among social media platforms
                
                        Social media provides profound data and is increasingly becoming part of everyday professional life.
            
                    02.05.2019
                
            
                                                                                                                                                                                Content is king, even in the business-to-business world
                
                        Content marketing is not only gaining in importance in the B2C environment. More and more B2B companies are relying on digital content.
            
                    30.04.2019
                
            
                                                                                                                                                                                Controlling influencers more professionally
                
                        Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
            
                    30.04.2019
                
            
                                                                                                                                                                                More Women in Management
                
                        Frederike Probert is launching Mission Female, a network of women leaders. Already a rapid success.
            
                    26.04.2019
                
            
                                                                                                                                                                                From Start-up Village to Global Success
                
                        Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.
            
                    25.04.2019
                
            
                                                                                                                                                                                How autonomous delivery robots will transform retail
                
                        Self-driving cars are dreams of the future, but technology could revolutionize local and online retail.
            
                    24.04.2019
                
            
                                                                                                                                                                                The purchase journey: what role do brand preferences play?
                
                        A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
            
                    23.04.2019
                
            
                                                                                                                                                                                Why quantum computers are a security threat
                
                        Experts are looking for encryption methods that these new computers can’t crack
            
                    19.04.2019
                
            
                                                                                                                                                                                Using your own data at the Dynamic Desk
                
                        L’Oréal is pursuing a resolute path in marketing through consumer targeting, crafting a precision appeal to consumers that uses relevant information based on close observation of the data
            
                    18.04.2019
                
            
                                                                                                                                                                                Visual search SEO: Pinterest is in the lead
                
                        Search engine optimization was considered doomed to obsolescence – until visual search SEO came along.
            
                    17.04.2019
                
            
                                                                                                                                                                                Voice search SEO: When a result is all that counts
                
                        Parallel to the rise of language assistants, voice search is becoming increasingly important, and this includes SEO.
            
                    16.04.2019
                
            
                                                                                                                                                                                1. FC Köln: Digital marketing as a medium-sized company
                
                        A new CRM system, virtual and augumented reality, content marketing, investing in startups and eSports: We're talking about soccer.
            
                    15.04.2019
                
            
                                                                                                                                                                                Why employees are your best brand ambassadors
                
                        Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
            
                    12.04.2019
                
            
                                                                                                                                                                                Purpose marketing: more attitude, please!
                
                        Global brands like Nike or Procter & Gamble have shown the way: is attitude towards social issues becoming the new marketing discipline?
            
                    11.04.2019
                
            
                                                                                                                                                                                What content marketers can learn from design thinking
                
                        We are familiar with design thinking in the innovation process, but it is also suitable for content marketing.
            
                    10.04.2019
                
            
                                                                                                                                                                                Mobile advertising trends from China, Europe and the USA
                
                        
        From purchases and payment to simple entertainment, the multitude of ways people are now using their mobile phones is opening up many new scenarios for the advertising market.
            
                                                                                                                                                                                This is why you should improve your marketing processes
                
                        Regardless of whether they are start-ups or established corporations, companies are facing the challenges of digital transformation. This is what is important in the digitalization of marketing processes.
            
                    05.04.2019
                
             
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                 
                                 
                                 
                                 
                                 
                                 
                                 
                                 
                                