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DMEXCO Column
Agile methods: The truth lies on the pitch!
In a dynamic business world, rigid hierarchies can be an obstacle. Agile methods show alternatives.
05.09.2018
Travel to DMEXCO 2018 with Lufthansa FlyingLab
Exciting topics, fascinating speakers and networking at an altitude of over 30,000 feet.
05.09.2018
Short spurt on the way to #DMEXCO18
Before Cologne trade fair opens its doors for the Expo and Conference in a few days’ time, we are stepping on the gas once again!
04.09.2018
AI in marketing: From the user to the personality
We are permanently online and leaving a digital footprint. How digital marketing benefits from data.
04.09.2018
“Technology trends are fast and unstoppable”
Philipp Schindler, Google's Chief Business Officer, talks to us about digital trends and DMEXCO 2018.
03.09.2018
Retail’s best concepts
As CEO of Saferock, Shah Karim advises retailers worldwide. Read about his favorite strategies here.
03.09.2018
What makes a successful digital leader
It is not just about technology and software, but above all about a new kind of management.
31.08.2018
Podcasts: audio for the content marketing mix
Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.
30.08.2018
The Art of Digital Advertising
Why the industry is well underway, and how esthetics and courage help braving it.
29.08.2018
Voice SEO: How voice assistants are changing marketing
Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.
28.08.2018
What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.
27.08.2018
DMEXCO podcast: A treat for your ears!
Katja Nettesheim & Alex Wunschel talk to exclusive guests in audio format for listening to now and then.
24.08.2018
Tokenizing your Body: Why the GenZ sells its data
The SUPA app can be used to gather data on young people's lifestyles. That interests a lot of brands.
23.08.2018
How Deutsche Telekom uses blockchain
Blockchain opens up new business potential. Alexandra Mikityuk about its use at Deutsche Telekom.
22.08.2018
Artificial intelligence in sales: 5 example applications
The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.
21.08.2018
WhatsApp: The giant is opening up to businesses
Finally, companies get official tools for the messenger. A look at the current and upcoming features.
China: Retail and e-commerce merging
While here in Germany the future of retail is still the subject of controversial discussion, things are already further ahead in China.
16.08.2018
DMEXCO Blockchain Originals – a creARTive Challenge
Albrecht Behmel translates the DMEXCO motto into four paintings. Will one of the 15,000-euro originals be yours soon?
15.08.2018
Artificial Intelligence: People must be the consciousness of the system
To use machine intelligence sensibly, companies have to think from the customer, says Melanie Cook.
14.08.2018
