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What makes a successful digital leader
It is not just about technology and software, but above all about a new kind of management.
31.08.2018
Podcasts: audio for the content marketing mix
Podcasts were long considered to be a niche format. It turns out they were just ahead of their time.
30.08.2018
The Art of Digital Advertising
Why the industry is well underway, and how esthetics and courage help braving it.
29.08.2018
Voice SEO: How voice assistants are changing marketing
Alexa, Siri & Co. hardly leave any room for advertising messages. Here are tips on how this can work anyway.
28.08.2018
What we can learn from Netflix
Netflix's successful transformation into a streaming giant is an instructive example of digital transformation.
27.08.2018
DMEXCO podcast: A treat for your ears!
Katja Nettesheim & Alex Wunschel talk to exclusive guests in audio format for listening to now and then.
24.08.2018
Tokenizing your Body: Why the GenZ sells its data
The SUPA app can be used to gather data on young people's lifestyles. That interests a lot of brands.
23.08.2018
How Deutsche Telekom uses blockchain
Blockchain opens up new business potential. Alexandra Mikityuk about its use at Deutsche Telekom.
22.08.2018
Artificial intelligence in sales: 5 example applications
The potential of AI is said to be particularly high in marketing, but there are also a wealth of opportunities in sales.
21.08.2018
WhatsApp: The giant is opening up to businesses
Finally, companies get official tools for the messenger. A look at the current and upcoming features.
China: Retail and e-commerce merging
While here in Germany the future of retail is still the subject of controversial discussion, things are already further ahead in China.
16.08.2018
DMEXCO Blockchain Originals – a creARTive Challenge
Albrecht Behmel translates the DMEXCO motto into four paintings. Will one of the 15,000-euro originals be yours soon?
15.08.2018
Artificial Intelligence: People must be the consciousness of the system
To use machine intelligence sensibly, companies have to think from the customer, says Melanie Cook.
14.08.2018
China mutating into Silicon Dragon
Silicon Valley is considered the center of digitalization, but China is pushing hard to conquer the technology throne.
13.08.2018
From sound logo to sound branding
What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.
09.08.2018
Social media automation that doesn’t bug you
Machines are better suited for some tasks than people — with one big exception.
09.08.2018
How what3words wants to revolutionize the location search
The start-up has clustered the world into 3x3 meters. CMO Giles Rhys Jones explains how this will benefit companies.
The speaker highlights at DMEXCO 2018
A cornucopia of top speakers awaits visitors at DMEXCO 2018. On 18 stages, Minister of State Dorothee Bär, Moran Cerf (Kellogg School of Management), Alex Tze-Pin Cheng (Baidu), Philipp Schindler (Google), Telekom CEO Timotheus Höttges, Rus Yusupov (HQ Trivia), former Formula 1 world champion and investor Nico Rosberg, cyborg activist Moon Ribas, Pieter Haas (MediaSaturn), Nikki Mendonca (Accenture Interactive) and Debora Koyama (Mondelez), among others, will be delivering a wealth of inspiration and things to talk about. The full DMEXCO program with more than 550 speakers will be available from August 15 at www.dmexco.com/conference. This year, Louise Houghton will be presenting on the Congress Stage for the first time.
07.08.2018
How Deutsche Bank benefits from new technologies
CMO Tim Alexander explains how marketing is evolving into a strategic corporate function.
