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DMEXCO Column
Seek and find: The perfect SEO strategy
Google is forever changing its ranking algorithms. Companies need to be equipped for this.
08.11.2018
AI in companies: Definitely a matter for top management
Personalization is the most important task for artificial intelligence, but it’s just the beginning.
07.11.2018
Google Maps as a competitor to local Facebook pages
A “Follow” function is only the latest example of a large-scale plan to expand the map service.
07.11.2018
Pinterest communities: New feature for interactions
A clear step in the direction of the social network – Direct access to the target group possible
31.10.2018
How progressive web apps are stoking mobile commerce
Features such as offline usage make progressive web apps interesting for mobile commerce.
31.10.2018
Progressive web apps: When web and app merge
Which is better: Native apps or a web app? Actually, the correct answer is: Progressive web app.
27.10.2018
More and more on the radar: eSports
Market opportunities forecast to reach 1.4 billion euros by 2022
25.10.2018
Omnichannel commerce: One customer – many channels
A sensible combination of different sales channels in e-commerce creates satisfied customers and new potential for retailers.
24.10.2018
Upright videos in marketing: Why, what and where
Once ridiculed, and today already a new standard: upright-format videos. How do they fit into the content plan?
19.10.2018
More precise on screen: Addressable TV
Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete
17.10.2018
What smart displays mean for marketers
Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.
15.10.2018
Amazon is increasing its shares of ad spending more and more
Industry experts see massive shift in advertising budgets in the months ahead.
15.10.2018
What’s hot in content marketing – part 2
Current trends show that content marketing is slowly growing up.
04.10.2018
What’s hot in content marketing – part 1
Content marketing has established itself as a discipline, but new trends are constantly creating changes.
02.10.2018
Oculus Quest: a new milestone for VR
The new headset could give Virtual Reality a significant boost thanks to its competitive price and considerable features.
28.09.2018
Why 5G will turn everything upside down
The upcoming mobile standard 5G is not just another ordinary evolutionary step, but a revolution.
26.09.2018
How Apple, Google, etc. are protecting us from ourselves
Screen Time in iOS 12 is just the latest example of a feature designed to curb cellphone and internet addiction.
26.09.2018
Video marketing: Three trends in facts and figures
The good news: Users want videos of companies. The bad news: The market is getting more complex.
24.09.2018
Ad fraud: Can AI and blockchain help?
Programmatic advertising solves known problems, but at the same time is not without its own problems.
18.09.2018
