Stories
Subscribe hereFilter by Topic
DMEXCO
Consumers
Brand & Brand Safety
Transformation
E-Commerce
Artificial Intelligence
Social
Content
Online Advertising
Data & Analytics
Performance Marketing
New Work
B2B
Creativity & Design
Leadership
Targeting
Influencer
Future
Technology
Start-up
Agencies
Sustainability & Green Economy
Philosophy & Ethics
Blockchain & Web3
Corporate
Video & Connected TV
Customer Experience
Entrepreneurship
Business
#attitudematters
Marketing Automation
VR / AR / XR
Adserving and Tracking
Audio and Voice
Mobile
Personalization
Food & Health
Product Management
Dialog Marketing
Search & SEO
Digital Media & Trading
Sports and Gaming
Compliance & Privacy
Chatbots
Direct Marketing
Retail Media
Agile Marketing
Publishing
Alliances
Education
CRM / Database
Diversity & Inclusion
Public Policy
Ad Networks
Programmatic
Marketplaces
IoT & Industry 4.0
Cyber Security
Human Resources
OOH
Robotics
Purpose Driven Marketing
Mobile Payment
Cloud Computing
DMEXCO Column
Deep Learning
Smart Products, Cities & Homes
How content marketing can benefit from a code of conduct
Everyone seems to have a different understanding of content marketing.
15.11.2018
“Smart Campaigns:” Google uses AI to advertise for SMEs
Google has turned to a new type of campaign to attract small and local businesses
14.11.2018
There’s life in the old dog yet: e-mail marketing of the future
E-mail marketing and newsletters have long been declared dead. But the reality is very different.
13.11.2018
Customer service: Messengers beat social media
After the phone and e-mail, this channel is growing increasingly popular – but there are some elements to keep in mind
Massages and music: This is what mobility at Audi looks like
With Valtech, Audi is working on ways to save time savings, safety – and on technological gaps. A review.
09.11.2018
Seek and find: The perfect SEO strategy
Google is forever changing its ranking algorithms. Companies need to be equipped for this.
08.11.2018
AI in companies: Definitely a matter for top management
Personalization is the most important task for artificial intelligence, but it’s just the beginning.
07.11.2018
Google Maps as a competitor to local Facebook pages
A “Follow” function is only the latest example of a large-scale plan to expand the map service.
07.11.2018
Pinterest communities: New feature for interactions
A clear step in the direction of the social network – Direct access to the target group possible
31.10.2018
How progressive web apps are stoking mobile commerce
Features such as offline usage make progressive web apps interesting for mobile commerce.
31.10.2018
Progressive web apps: When web and app merge
Which is better: Native apps or a web app? Actually, the correct answer is: Progressive web app.
27.10.2018
More and more on the radar: eSports
Market opportunities forecast to reach 1.4 billion euros by 2022
25.10.2018
Omnichannel commerce: One customer – many channels
A sensible combination of different sales channels in e-commerce creates satisfied customers and new potential for retailers.
24.10.2018
Upright videos in marketing: Why, what and where
Once ridiculed, and today already a new standard: upright-format videos. How do they fit into the content plan?
19.10.2018
More precise on screen: Addressable TV
Rethinking in demand: Mass-audience-compatible advertising for classical television is becoming obsolete
17.10.2018
What smart displays mean for marketers
Amazon Echo Show, Google Home Hub and Facebook Portal are creating a new class of device. We present it here.
15.10.2018
Amazon is increasing its shares of ad spending more and more
Industry experts see massive shift in advertising budgets in the months ahead.
15.10.2018
What’s hot in content marketing – part 2
Current trends show that content marketing is slowly growing up.
04.10.2018
What’s hot in content marketing – part 1
Content marketing has established itself as a discipline, but new trends are constantly creating changes.
02.10.2018
