Stories
Subscribe hereFilter by Topic
DMEXCO
Consumers
Transformation
Brand & Brand Safety
Artificial Intelligence
E-Commerce
Content
Social
Data & Analytics
Online Advertising
Performance Marketing
Future
B2B
New Work
Creativity & Design
Technology
Targeting
Leadership
Influencer
Start-up
Agencies
Philosophy & Ethics
Sustainability & Green Economy
Corporate
Customer Experience
Blockchain & Web3
Video & Connected TV
Business
Entrepreneurship
Audio and Voice
Marketing Automation
VR / AR / XR
Adserving and Tracking
#attitudematters
Mobile
Personalization
Search & SEO
Dialog Marketing
Food & Health
Product Management
Sports and Gaming
Compliance & Privacy
Digital Media & Trading
Chatbots
Retail Media
Direct Marketing
Agile Marketing
Publishing
Education
Alliances
Diversity & Inclusion
CRM / Database
Public Policy
DMEXCO Column
Ad Networks
Marketplaces
Programmatic
IoT & Industry 4.0
OOH
Cyber Security
Human Resources
Robotics
Purpose Driven Marketing
Mobile Payment
Deep Learning
Smart Products, Cities & Homes
Cloud Computing
Second screen: how to achieve maximum advertising impact on multiple screens
TV devices are increasingly having to share the limelight with smartphones and tablets. That also has its benefits, though. By linking TVs and second screens, you can amplify your advertising messages and impact.
14.05.2021
Creating second-to-none services – using service design
Service design is all about the professional development of service processes. UX expert Marcus Völkel from interactive tools gives us an intriguing overview of the agile method.
12.05.2021
Clubhouse for Android is on its way – has the ship already sailed?
The initial hype surrounding Clubhouse was massive: thousands of users flocked to what had started out as an exclusive audio platform. But various competitors are now copying its model. So, does a Clubhouse Android version still make sense?
10.05.2021
Guide: Eight free image databases for free photos from the Web
Are you looking for free image material for your website, blog, or social media post? Our guide gives you an overview of the best free image databases along with some commercial alternatives.
06.05.2021
Livestream shopping: the future of online shopping?
From "Douglas Live" to "Tchibo Live", livestream shopping is on the up. So, what opportunities does this format offer, and how can you convert digital experiences into sales? Our story reveals the answers to these questions and more.
05.05.2021
Smart farming: the future of agriculture
Although modern technologies have been used in agriculture for some time now, the IoT, GPS, big data, drones, and robotics are now taking the cultivation of fruit and vegetables to a completely new level. Read on to find out the potential of smart farming!
03.05.2021
Green guide: your A to Z of sustainable marketing
Sustainability marketing, green marketing, CRM, interviews, tips, and best practices – you’ll find it all in our green guide for your sustainable marketing.
Cause-related marketing: is CRM just a smokescreen for greenwashing?
Cause-related marketing (CRM) is when a company collaborates with an NPO for a good purpose, something that is now criticized by many as a greenwashing guise. Are they right? We get to the bottom of this question.
Sustainable marketing: worthwhile or already indispensable?
Sustainable marketing trend: If you want to implement credible sustainable marketing in your company, our free green guide full of tips is the place to start.
The VAT e-commerce package: what the VAT reform means for online retailers
Online retailers operating throughout the EU should be aware of the new rules that will take effect starting in July when the VAT e-commerce package comes into force. Read on to learn what these companies should be prepared for this summer.
23.04.2021
“Programmatic out of home has reached the streets”
Will traditional billboard advertising soon be a thing of the past? Programmatic out of home is still relatively new, but many are hailing it as the next big thing in outdoor advertising. Is this optimism well placed? We found out.
21.04.2021
A new advertising world: a look at the alternatives to third-party cookies
Soon, Google will be following the lead of other browser providers by no longer supporting tracking with third-party cookies. What are the alternatives? Katharina Arntzen from Google provides some first-hand facts on the matter.
19.04.2021
Guide: OKR method – agile planning and management
What do you do when innovation gets lost during long-winded planning processes? The OKR method is guaranteed to turn things around quickly. Our guide reveals how to use objectives and key results to manage your business.
15.04.2021
Responsive cities – what comes after smart cities?
How will digitalization transform cities? Until now, smart cities would have been the answer given by many experts to this question, but a new concept has now emerged: responsive cities, in other words cities where the residents rule.
14.04.2021
Think big! Here’s what you need to know about inclusive design online
If you ask what makes a good website experience, then you will get a huge range of answers because we all see the world differently. So, it pays to think big. We tell you how to successfully incorporate inclusive design into your UX!
12.04.2021
Online fraud running into the billions: 10 tips to avoid ad fraud
100 million dollars every day! That is the level that experts at Juniper Research expect losses caused by online advertising fraud to reach by 2023. We reveal the best ways to protect yourself against ad fraud.
09.04.2021
5 tips to be successful in mobile commerce
Mobile shopping on smartphones, tablets, and other mobile devices is also becoming increasingly popular among your target group. If you want to give your brand a boost, here are 5 tips to be successful in mobile commerce.
Instagram marketing: 5 tips on how brands can use it to attract more attention
Niklas Hartmann, Managing Director at ReachOn GmbH, explains how brands can use Instagram to expand their reach. The social media expert demonstrates how effective a combination of hashtags, collaborations and articles can be.
Media buying: class over mass!
Google’s third-party cookie plans and the latest data protection regulations are changing the rules of the game for advertisers. As a result, marketers are starting to redefine their priorities when it comes to media buying.
01.04.2021
