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DMEXCO Column
Mission Female – an interview with founder Frederike Probert
Diversity in boardrooms and female empowerment are among the hot topics of today. In an interview with DMEXCO, Frederike Probert, founder of Mission Female, explains how her network helps women climb the career ladder.
#Settingnewpriorities with DoubleVerify
DoubleVerify pursues a clear mission: to help brands improve the effectiveness of their online advertising. In an interview, Mark Zagorski (CEO) reveals how the company achieves that and what priorities it wants to set for the future.
31.08.2021
Growing an Agency in 2021: Lessons learned from thousands of high-growth European agencies
Nicolas Finet, founder and CMO of Sortlist, reveals in an interview which characteristics an agency must have to stand out from the crowd and which triggers can be used to leave 2021 stronger than before.
The future is female – do women-led firms fare better in a crisis
Women in leadership positions are still in the minority in 2021, although studies have shown that female leaders handle crises better than men. We asked Shelley Zalis, CEO of The Female Quotient, why women are more crisis-resistant.
30.08.2021
LoyJoy on “joyvertising”, conversational software, and its presence at DMEXCO @home
LoyJoy boss Ulf Loetschert is a marketer and tech pioneer with a clear mission: to transform bland customer processes into captivating dialogues. His LoyJoy conversational software enables brands to directly interact with their audience and improve the customer experience using true-to-life chatbots. In this interview, you’ll learn more about “joyvertising” and what LoyJoy has planned for DMEXCO @home 2021.
27.08.2021
User guide: for the best DMEXCO @home experience
DMEXCO @home finally opened its doors on August 18! With a new platform and features guaranteeing a whole range of new possibilities. Our free user guide will help you maximize your digital expo experience!
26.08.2021
Conference Highlights Part II
More than 160 hours of content and over 400 speakers: This year's DMEXCO Conference program offers you a variety of exciting insights, practice-oriented master classes and keynotes that look into the future of digital business. Here you can find some of the sessions that will inspire you on September 7 & 8!
Max von Hilgers on ad verification and Meetrics’s presence at DMEXCO @home 2021
Digital advertising and ad verification – Meetrics is the analytics specialist among adtech providers. Max von Hilgers is the company’s CEO and improves the ad performance of his customers through universal solutions.
24.08.2021
Remote selling – follow our expert guide and become a star sales professional
Just as Zoom, Teams, and other platforms have taken over our home offices in recent months, digital sales technology has also gradually conquered the sales and B2B segments. Our guide will help you master the tips & tricks you need to know.
Conference Highlights Part I
Like every year, the DMEXCO Conference offers you the agony of choice. To make it easier for you to get an overview, here is a small foretaste of the input that awaits you at DMEXCO @home 2021:
netzkern boss Daniel Schulten in an interview with DMEXCO
“Connecting the dots” is the philosophy at netzkern, part of Macaw. The agency helps companies along their digital transformation journey. Read on for Daniel Schulten’s exciting look at the concept for the company’s DMEXCO @home presence.
19.08.2021
DMEXCO @home launches a new digital platform
DMEXCO @home 2021 is due to start in three weeks. The new digital platform can be accessed at https://community.dmexco.com starting now. Exhibitors and participants can already use their ticket to register online and utilize some of the features of DMEXCO @home in advance, for example to schedule meetings, interact with each other, get an exclusive look at the program, and put together their own personal agenda. Among the more than 400 speakers are top international executives from Dentsu, Dropbox, Facebook, Google, IBM, Oracle and others. The conference will then take place from 10 am to 6 pm on September 7 and 8 on four virtual stages and in seven masterclass streams.
19.08.2021
Hacked from your office at home: new IT security in a hybrid world of work
In our current hybrid working world, IT security teams are being confronted with unprecedented challenges and variables in the form of cyber and hacker attacks. It’s time to tackle these head-on and protect remote working offices!
17.08.2021
DMEXCO Company Sneak Peek 2021
In 4 weeks it's about to happen: DMEXCO @home 2021 kicks off. As every year, exciting exhibitors will be there to boost your business.
UX writing – clear messages for a next-level user experience
Text is text, isn’t it? On the contrary, if you’re creating content for the web, you need to give it plenty of thought. That’s where UX writing comes in. In our story, we explore what this involves, and how to approach UX texts.
12.08.2021
pilot talks about brand communication and its presence at DMEXCO @home
Media, creation, and technology: successful brand communication is best left to the professionals. Uli Kramer is co-founder of the “pilot” communications agency and knows how important it is to have the right concept.
11.08.2021
How to turn a minimum viable product into a minimum awesome product
You have a brilliant business idea for a new software program or app – but will your customers also see it that way? Before you brave the market with a painstakingly designed product, you can chalk it out as a minimum viable product.
09.08.2021
Audi, Booking.com, Facebook, and Nestlé: the first set of top speakers for DMEXCO @home have been announced
Marc-Aurel Boersch (Chief Executive Officer, Nestlé Deutschland AG), Arjan Dijk (CMO and Senior Vice President, Booking.com), Jen Fitzpatrick (Senior Vice President Core, Google), Susanne Franz (Global Head of Brand Communication, Audi AG), Jeremi Gorman (Chief Business Officer, Snap), Rana el Kaliouby (CEO, Affectiva), Christina Kiehl (CEO, congstar GmbH), Michael Lysaght (CDO, Weight Watchers), Marc Opelt (Chairman of the Management Board, OTTO), Stan Pavlovsky (CEO, Shutterstock), Raja Rajamannar (CMO of Mastercard & President of the WFA - World Federation of Advertisers), Roger Solé (Global Chief Marketing Officer, WeWork), and Howard Lerman (Founder and CEO of Yext): the conference program for DMEXCO @home is starting to come together. This year, it will again include numerous panels and discussions with international top speakers. On September 7 and 8, 2021, participants can expect four stages featuring keynotes, fireside chats, and panels, as well as six streams with more than 120 masterclasses.
05.08.2021
