Stories
Subscribe hereFilter by Topic
DMEXCO
Transformation
Consumers
Brand & Brand Safety
Artificial Intelligence
Content
E-Commerce
Social
Data & Analytics
Online Advertising
Future
Technology
Performance Marketing
Creativity & Design
B2B
Targeting
Leadership
New Work
Influencer
Business
Philosophy & Ethics
Start-up
Sustainability & Green Economy
Agencies
Corporate
Customer Experience
Video & Connected TV
Entrepreneurship
Blockchain & Web3
Marketing Automation
Personalization
Adserving and Tracking
Audio and Voice
VR / AR / XR
#attitudematters
Food & Health
Mobile
Search & SEO
Compliance & Privacy
Dialog Marketing
Product Management
DMEXCO Column
Digital Media & Trading
Sports and Gaming
Chatbots
Retail Media
Direct Marketing
Agile Marketing
Alliances
CRM / Database
Publishing
Education
Diversity & Inclusion
Purpose Driven Marketing
Public Policy
Programmatic
Ad Networks
Marketplaces
IoT & Industry 4.0
Human Resources
Cyber Security
OOH
Robotics
Mobile Payment
Deep Learning
Smart Products, Cities & Homes
Cloud Computing
How Job Aid Ukraine aims to help war refugees
Shortly after the war in Ukraine broke out, Marcus Diekmann set up Job Aid Ukraine to offer fresh prospects to refugees. We sat down with him to talk about his initiative.
11.04.2022
Eintracht Frankfurt, Freeletics, Snap and Twitch are announced as the first top speakers for the DMEXCO Digital Spring Summit
Piran Asci (Managing Director, KoRo Handels GmbH), Berit Bretschneider (Marketing Director DACH, BookBeat GmbH), Ellie Hughes (Head of Reputation, Freeletics), Timm Jaeger (CEO, EintrachtTech, Eintracht Frankfurt), Dr. Volker Kitz (lawyer and author on the Spiegel bestseller list), Philipp Klösel (Head of Online Marketing & Media, Peek & Cloppenburg KG), Götz Trillhaas (Managing Director, Snap Germany) and many other speakers await the DMEXCO community at the Digital Spring Summit on May 3, 2022. The digital-only event will be held from 9:00 a.m. to 3:30 p.m. on the DMEXCO platform (DMEXCO Community) and is free for all participants. You can register for tickets now.
07.04.2022
5 groundbreaking campaigns promoting mental health
Can advertising campaigns open up and encourage dialogue about mental health? Yes, they can – and they are doing it in some very innovative ways. Read on for five examples of successful campaigns aiming to raise awareness of mental health.
07.04.2022
Guide: Why a CDP is essential to your marketing strategy
The customer data platform – or CDP for short – is currently one of the most exciting sales and marketing tools. Our guide explains why it should become an indispensable part of your marketing strategy.
05.04.2022
Gigafactory opens: what Tesla can teach us about digitalization
In March 2022, the Gigafactory started operating. The high-tech factory is trailblazing in many respects. So, we explored what Germany can learn from the Gigafactory when it comes to digitalization.
01.04.2022
DMEXCO interview: How can we overcome the shortage of skilled professionals?
We have been hearing warnings about the shortage of skilled professionals for quite a while now. Although the German government still maintains that there is no widespread lack of competent staff, many companies are struggling to find people with the skills they need.
30.03.2022
Shortage of skilled professionals: lots of unfilled vacancies and a long wait for new employees
The DMEXCO trend survey at the start of 2022 showed that the shortage of skilled professionals is currently the hot topic in the communications industry. A new, representative online survey conducted by Civey on behalf of DMEXCO has now confirmed that there are currently job vacancies in almost half the companies of the marketers and communications experts surveyed. It is taking many companies five months or more to fill positions, and job ads are still frequently being used for recruitment.
30.03.2022
Media planning helps you place ads that really hit the mark
Advertising measures cost money. If you want to make sure your money is working hard for you, we recommend media planning. Major brands like Mars understand that and are investing heavily in planning for success.
30.03.2022
2021 saw the digital display advertising market grow by over €1 billion
The Online-Vermarkterkreis (OVK), part of the Bundesverband Digitale Wirtschaft e.V. (BVDW), published the latest market figures for digital advertising in March 2022, showing that the digital advertising market grew significantly in 2021.
23.03.2022
How to create a successful review marketing strategy
Customers who want to find out about a product or service will start by reading online reviews. Our free guide explains how to use feedback to optimize your review marketing.
23.03.2022
#WeProgressTogether is the motto of DMEXCO2022
Mottos from previous years have included #AttitudeMatters and #SettingNewPriorities, but this year DMEXCO is taking things a step further. The company is inviting its community to come together on September 21 and 22, 2022, under the motto #WeProgressTogether with the goal of not only discussing progress in theory, but also how to translate it into real life and help it to continue evolving. What will progress look like after the pandemic? How can we shape it to deliver positive and profitable results? What role can and must the digital industry play in society to make this happen, and how will this impact how we interact? These are just some of the topics that will be discussed by the more than 500 international top speakers at the exhibition center in Cologne.
22.03.2022
What’s next for the Luca app?
What’s next for the Luca app? We wanted neXenio’s CEO Patrick Hennig to tell us. In this interview, he talks about the app’s future, answers questions about data protection, and explains why the app definitely shouldn’t be deleted.
21.03.2022
Delivery services – from lockdown boom to here to stay?
Although many restaurants are open again, the boom in delivery services like Gorillas, Flink and the rest shows no sign of abating. Why are these services so successful, and what’s the difference between the providers? Read on for the answers and much more.
21.03.2022
Alpakas – a green delivery service?
The grocery delivery service Alpakas has sustainability at the heart of its concept – thus setting itself apart from the competition. But how does zero packaging and zero waste work in the delivery service business?
16.03.2022
YouTube: 2022 has multiple new features in store
Listen up, content creators! A range of new YouTube features are planned for 2022. Read on to find out what’s changing and what features and formats creators can look forward to!
Adidas celebrates diversity and shows bare breasts
Adidas recently caused a stir with an ad campaign for sports bras. Why? Instead of using images of the new bras, the sports gear giant opted for bare breasts. Adidas’s intention was to promote diversity and body positivity.
10.03.2022
