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Guide: Sustainable customer loyalty for your long-term success
Another one bites the dust – that doesn’t have to be the case! Read our guide on what counts when it comes to sustainable customer loyalty. Get your free mindset update now to retain loyal customers who will stay and love you.
24.11.2022
Sustainable human resource management equals business success
Sustainable human resource management is a new approach to engaging with employees at a company. Read here how to boost your company’s success by implementing measures that will keep your workforce healthy and loyal.
23.11.2022
Five exceptional Black Friday campaigns
Black Friday and Cyber Monday are two days that are undoubtedly in every marketer’s calendar as retailers all over the world outdo each other with bargains and insane offers. Read on for our pick of the best Black Friday strategies
23.11.2022
Sustainable Development Goals: How companies can operate sustainably
The United Nations has formulated 17 Sustainable Development Goals (SDGs) as a call to action to tackle the climate crisis. Read on to find out how companies can use the SDGs to play important roles in creating a sustainable world.
22.11.2022
Not just a trend: why more and more influencers are promoting sustainability
More and more influencers are wanting to take a stand. Content creators and their followers have been sensitized to sustainability issues for some time now, and this awareness is growing by the day.
Although the war in Ukraine and other global crises are currently dominating the headlines ahead of climate change and its effects, the issue of sustainability is one that concerns and stirs up emotions in us all. Time is running out: heat waves, droughts, forest fires, water shortages, and the extinction of entire species are just some of the most devastating effects of climate change manifesting themselves with increasing frequency and force, and Germany isn’t being spared either. Nor is the economy, which is facing greater pressure to act.
Black Friday marketing in 2022: 5 tips for your social commerce strategy
It’s nearly that time of year again: on November 25 and 28, Black Friday and Cyber Monday will once again be gifting record discounts to customers and record sales to companies. Keep a cool head with our five tips for your Black Friday marketing and social commerce strategy – success guaranteed!
14.11.2022
Advertising & sustainability: how ecofriendly is the industry in reality?
Green marketing has been trending for the past few years. Brands and companies are presenting themselves as sustainable and eco-conscious. But does their marketing live up to that, and how can companies advertise in a greener way?
09.11.2022
Sustainable consumption: exploring the second-hand market and sharing economy
Two commercial models have caught on in recent years: the sharing economy and second-hand market combine sustainability with profits, thus serving as perfect examples of modern business.
09.11.2022
Green technology: how waste management innovations are boosting sustainability
Who would have thought that trash cans would be smart one day? Well, it’s happening. Digitalization and AI have also found their way into the waste industry, with green technology helping companies be more sustainable.
07.11.2022
Green hosting – how to make your company website more ecofriendly
Web hosting has been criticized for its high energy consumption. The industry is responding with sustainable green hosting options. We explore how green hosting works and how your company can use it.
03.11.2022
State of DOOH: The trends advertisers need to know
Advertising posters, billboards, banners, and video screens – out-of-home advertising is a proven marketing measure. But we’re now seeing significant growth in the digital out-of-home segment, so read our guide to find out more about the trends.
31.10.2022
Retail media: These are the insights you need to know
Brands, companies, and online stores are restructuring their marketing and opting for retail media. Read our guide to find out which retail media strategies are being implemented and which trends are emerging.
28.10.2022
Top speakers & sessions: This was the red-hot lineup at DMEXCO 2022!
Wow! What a hit! With around 40,000 visitors, more than 770 speakers, and 560 partners, DMEXCO 2022 may be over, but in our heads we're still there. And that’s thanks to the incredibly engrossing and inspiring speakers & sessions.
12.10.2022
What the workspace of the future looks like
Hybrid work is here to stay. Even after the pandemic, many companies will offer home office and remote work to retain their employees. But this mix of office and home presents some challenges. How can office space be used cleverly, what makes teams come to the office, and how do you create the perfect working environment there?
#DMEXCO2022: What agencies need to have on their radar for 2023
With one crisis after another, companies and agencies have faced a multitude of challenges over the past two years – and there are more to come. Read on to find out how agencies should be preparing for 2023.
10.10.2022
Recap of DMEXCO 2022: Two days of fast-forwarding into the digital future
There’s no stopping the digital and tech industry. Two days full of highlights at DMEXCO 2022 proved exactly that. Google, MediaMarktSaturn Retail Media, Twitter, and other industry giants were at the leading edge with exciting insights.
06.10.2022
DMEXCO 2022: Top sessions on retail media
Retail media offers plenty of exciting opportunities for advertisers to establish a brand, so it’s no surprise that it attracted a lot of attention at DMEXCO 2022. We’ve summarized the most important sessions.
05.10.2022
A strong comeback: DMEXCO 2022 welcomed 40,000 trade visitors
Cologne, September 22, 2022 — Following a three-year break due to the pandemic, DMEXCO celebrated its strong comeback at the Koelnmesse exhibition center. This year, around 40,000 visitors from 91 countries and 560 partner companies took part, live and in person, in Europe’s most important expo and conference for digital marketing & tech. Under the motto “We progress together”, a total of over 770 speakers discussed what social advancement in the digital age could look like. DMEXCO 2023 will take place again at the Koelnmesse exhibition center on September 20 and 21, 2023, again under the sponsorship of the German Association for the Digital Economy e.V. (BVDW).
23.09.2022
