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Simply inseparable: digital marketing and blockchain
No longer just a buzzword, blockchain has become a full-blown strategy for companies. Marketing and blockchain have joined forces and are revolutionizing how marketers work. Read on for some fascinating insights.
01.02.2024
One in two marketers expect online marketing to grow in 2024
● Social media and search engine marketing will be allocated the lion’s share of budgets
● AI, sustainability, and social commerce will dominate this year
31.01.2024
DMEXCO survey: the top marketing trends of 2024
What’s driving the industry in 2024? Is AI still a hot topic? What’s the current mood in the industry? And what will budgets be spent on this year? Our latest survey has the answers. Dive into our free whitepaper to learn more!
31.01.2024
BVDW interview: trends driving the digital industry in 2024
A new year means a renewed thirst for knowledge and action. The question of all questions is: What trends will drive us in 2024? None other than the Board of the German Association for the Digital Economy (BVDW) delivers some key insights.
29.01.2024
AI in marketing – the revolution is in full swing
In 2023, artificial intelligence took the whole world by storm and has been impressing us ever since with its fascinating applications. AI is making waves – especially in the marketing industry. Read here how the revolution will continue to unfold!
23.01.2024
Marketing in 2024: time for hyper-personalization!
AI-powered personalization makes it possible to address customers individually on numerous levels. And now advertisers should be turning their attention to the next stage of this targeting strategy: hyper-personalization.
11.01.2024
Generative AI: Revolutionary – including for the design process?
One of the topics that EVERYONE is talking about in the creative world is how technology can enhance people's artistic skills and abilities. Read on to learn how the creative industry is already using generative AI in a variety of ways.
14.12.2023
Storytelling in marketing: How to reach your customers
What kind of content catches our attention, captures our hearts and stays in our minds? The answer is stories: they move, thrill, and inspire us. Adding storytelling to your marketing lets you tell stories that engage your target group!
12.12.2023
Interactive content: how to engage your target group
Are you sharing inspiring content, but still not generating enough user engagement? Then it’s time to make your content more dynamic! We have five tips for boosting your conversion rate through interactive content
08.12.2023
11 digital tools for maximum creativity
Digital tools can help you develop and implement outstandingly creative ideas. Read on for our top 11 handy helpers.
07.12.2023
Guide on creating a sustainable website
More and more brands are integrating sustainability into their business strategy, but often don’t think to build a sustainable website. Our guide explores why that’s so key to a green brand presence and what measures you can take.
30.11.2023
Realignment of DMEXCO as of 2024
Dominik Matyka, Chief Advisor of DMEXCO since 2018, is ending his activities in December 2023.
27.11.2023
3 strategies for sustainable social media advertising
Sustainability and social media are dominant topics in today’s world. When companies combine the two, their social media advertising could either really take off or be an absolute flop. We tell you how to make it work!
27.11.2023
Product differentiation: sustainability as a game changer
An abundance of products is great for consumers, but a real challenge for marketing professionals. So, how can you reach your target group in saturated markets, and what role does sustainability play?
How ad fraud damages companies and the environment
Marketers can deliver ads with high precision nowadays. However, fraudsters are undermining this progress. Ad fraud generates artificial traffic, negatively impacting advertising companies – and the environment at the same time.
21.11.2023
Sustainable marketing: AI as a success factor?
Sustainable marketing is one of the megatrends of recent years, but artificial intelligence is now the topic on everyone’s lips. So why not combine the two? After all, green marketing and AI form a promising duo with lots of potential!
13.11.2023
Top topics at DMEXCO: How will AI and tech shape 2024?
Digital collaboration, retail media, and AI were hot topics at DMEXCO 2023. Now that 2024 is in sight, will they continue to trend next year? We ventured an outlook!
02.11.2023
