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Empowering Digital Creativity: That is the motto for DMEXCO 2023

This year, digital creativity has become an integral part of our living and working environment: in just the past few weeks, over one billion people have read texts and viewed images that have been created using artificial intelligence programs. Until now, they only analyzed existing data statistically, while these new programs are now implicitly creative and generate impressive results – something that, without human input, hardly seemed possible before: stories, descriptions, images, movies, physical products – and that’s just the start. On September 20 and 21 in Cologne, under the motto “Empowering Digital Creativity”, DMEXCO will discuss just what impact digital creativity has on the digital economy, which is also creative.

DMEXCO

16.05.2023

ChatGPT in e-commerce? How AI can give you a helping hand with customized texts.

How to use ChatGPT in e-commerce

AI is turning the world upside down. It can do a lot – so what benefits do ChatGPT and similar chatbots offer e-commerce?

E-Commerce Customer Experience

15.05.2023

Get your item now, but pay later? For many consumers, it’s a practical option.

Online shopping: pay later is booming

Many online shops offer customers the option to pay later. But this payment method is not beneficial for everyone.

Consumers E-Commerce

12.05.2023

We want to know from Arne Werner how social media is changing sports.

How social media is changing sports marketing

Professional sports and social media: Arne Werner from Hertha BSC discusses the key trends in an interview.

Sports and Gaming Social

02.05.2023

Ever thought you could consult a doctor via an app? Explore the future of medicine and learn how telemedicine is revolutionizing healthcare.

Doctor APPointments: The future of medicine?

From digital fitness plans to digital doctor appointments via an app: everyone’s talking about digital health.

Food & Health Consumers

02.05.2023

Successful health marketing thanks to influencers: Marketing in the Health and Wellness Sector.

Influencer marketing in the health industry

Influencer marketing is booming in the health industry. Laura Geisreiter from antwerpes health share tells us why.

Content Food & Health

29.04.2023

Sustainability: digitalization as a driver of public opinion

Survey: How veggie is the digital industry?

Read here how the digital industry feels about meat consumption and what food trends have to do with digitalization.

Consumers Food & Health

27.04.2023

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The Spotify ALL EARS Podcast Summit was held in Berlin on April 20, 2023.

Recap of the Spotify ALL EARS Podcast Summit

The Spotify ALL EARS Podcast Summit highlighted the importance of podcasts as a cultural and marketing medium.

Audio and Voice Content

21.04.2023

Food trends 2023: Sustainability is booming.

Food trends of 2023: here’s what to expect

What fresh developments does the food industry have in store for us? We took a closer look at the food trends of 2023.

Food & Health Consumers

13.04.2023

Mixed reality sports use AR and VR technologies to create a new, immersive workout experience.

Esports: VR and AR trends in fitness

Mixed reality applications are enhancing esports in the form of immersive worlds. Read here for the trends.

Sports and Gaming VR / AR / XR

12.04.2023

Healthy food apps help improve your nutrition and health.

The best healthy food apps

Whether for vegan recipe ideas, calorie counting, or checking ingredients: these healthy food apps are right on trend.

Food & Health Consumers

04.04.2023

Consuming digital media and social media sustainably is part of digital wellbeing.

Digital wellbeing: definition and tips

Digital wellbeing refers to the healthy consumption of digital media. Read here to learn how to achieve it.

Consumers Social

03.04.2023

Implementing corporate digital responsibility in the company

An A to Z of corporate digital responsibility

CDR is the key to long-lasting success. Our tips walk you through how to effectively implement it at your company.

Transformation Corporate

02.04.2023

Use synthetic attribution to understand untracked users.

Synthetic Attribution for untracked users

Learn more about using synthetic attribution to understand the behaviour of users who do not consent to cookies.

Data & Analytics Performance Marketing

30.03.2023

Corporate digital responsibility is playing a role in the gaming sector.

Corporate digital responsibility in gaming

More and more industries are assuming their corporate digital responsibility. We take a look at the gaming sector.

Sports and Gaming Creativity & Design

29.03.2023

AI is set to optimize Google’s search engine.

From Bard to Bing: the AI search engine hype

ChatGPT is booming. In the race for the AI crown, big players including Google are now integrating AI into their search engines.

Artificial Intelligence Data & Analytics

28.03.2023

Martech – these trends are taking 2023 by storm

Martech is the latest thing in the world of marketing, with innovative technologies raising the bar. Our new guide explores the trends shaking up the marketing and advertising industry in 2023.

Artificial Intelligence Customer Experience

27.03.2023