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Deinfluencing: anti-advertising is trending
Influencers are increasingly discouraging users from buying certain products. So, what’s behind the movement?
12.07.2023
Social commerce: Where are all the retailers?
Social commerce is booming, but German retailers aren’t making the most of selling on Instagram and similar platforms.
10.07.2023
Augmented Reality in Marketing: 8 Current Examples
From L’Oréal to Meta and Snapchat – augmented reality has found its way into marketing. We explore some examples.
07.07.2023
Trend: micro-influencers for marketing
More and more companies are boosting their marketing with micro-influencers. We explore what’s behind the trend.
07.07.2023
First top speakers for DMEXCO 2023 announced
Aude Gandon (Global CMO of Nestlé), Tim Alexander (CMO of Deutsche Bank), Nadine Kamski (Media Director DACH, L’Oréal), Christian Raveaux (Head of Customer Insights & Media, REWE Group), and Thomas Wlazik (General Manager Global Business Solutions, DACH, NL, TikTok) are the first of well over 600 speakers at DMEXCO 2023. Europe’s leading digital marketing & tech event will be held this year in Cologne on September 20 & 21 under the motto “Empowering Digital Creativity”. Tickets are available now.
04.07.2023
BeReal: how to market on the trending app
BeReal was one of the most downloaded social media apps in 2022. Is the newcomer also suitable for marketing?
Media planning guide: 7 clever software tools
Software tools are a must when planning your media. We explore what media planning tool could be ideal for you!
03.07.2023
EU Data Act: a new era for the data economy
The planned EU Data Act will kickstart a new era for the European data economy.
29.06.2023
DMEXCO & DIGITAL X 2023: Cologne to become Europe’s digital hotspot in September
DMEXCO, Europe’s leading digital marketing & tech event, and DIGITAL X, Europe’s leading digitalization initiative organized by Deutsche Telekom, are joining forces and bringing not only digital topics from all business areas closer together, but relevant target groups as well.
29.06.2023
Blockchain – data protection asset or risk?
To reach its full potential as a technology of the future, blockchain must comply with data protection standards.
28.06.2023
Guide: new adtech tools and technologies
Adtech is on trend: we introduce you to 10 adtech tools – a must-read full of new aids to boost your advertising!
26.06.2023
Market research: The cornerstone of marketing
In this story, expert Janina Mütze shows how digital market research can be used for marketing.
Soar to success with conversational commerce
Boost your customer loyalty and conversions with our tips for effective conversational commerce.
23.06.2023
Sell more on Black Friday with WhatsApp
Marketing and messaging expert Matthias Mehner explains why messengers should be part of every Black Friday strategy.
Is the AI Act on the homestretch in Europe?
The AI Act will regulate the use of AI in the EU. We share some updates and an important statement from the BVDW.
16.06.2023
Sustainable advertising – smart and efficient
Is sustainable advertising possible? We explore what constitutes responsible media planning and how it works.
14.06.2023