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DMEXCO survey on Retail Media 2023.
DMEXCO survey on retail media in 2023
Retail media is booming. We asked experts and top media agencies what role they think retail media will play in 2023.
Retail Media E-Commerce
31.05.2023
The BVDW’s Retail Media Circle is defining standards for the industry.
The BVDW is uniting the retail media industry
The BVDW’s Retail Media Circle is establishing a clear framework for this rapidly growing advertising concept.
Retail Media E-Commerce
26.05.2023
Referral marketing is a particularly effective method for acquiring customers.
Successfully implementing referral marketing
Our referral marketing guide explores how to effectively turn recommendations into new customers.
Dialog Marketing Influencer
25.05.2023
Generational marketing centers around marketing strategies for Gen Z, Y, X, etc.
Generational marketing: targeting Gen Z, etc.
How do you tailor your marketing to Gen Z and others? What appeals to them and makes them tick? We have the answers!
Content Consumers
17.05.2023
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Empowering Digital Creativity: That is the motto for DMEXCO 2023
This year, digital creativity has become an integral part of our living and working environment: in just the past few weeks, over one billion people have read texts and viewed images that have been created using artificial intelligence programs. Until now, they only analyzed existing data statistically, while these new programs are now implicitly creative and generate impressive results – something that, without human input, hardly seemed possible before: stories, descriptions, images, movies, physical products – and that’s just the start. On September 20 and 21 in Cologne, under the motto “Empowering Digital Creativity”, DMEXCO will discuss just what impact digital creativity has on the digital economy, which is also creative.
DMEXCO
16.05.2023
ChatGPT in e-commerce? How AI can give you a helping hand with customized texts.
How to use ChatGPT in e-commerce
AI is turning the world upside down. It can do a lot – so what benefits do ChatGPT and similar chatbots offer e-commerce?
E-Commerce Customer Experience
15.05.2023
Get your item now, but pay later? For many consumers, it’s a practical option.
Online shopping: pay later is booming
Many online shops offer customers the option to pay later. But this payment method is not beneficial for everyone.
Consumers E-Commerce
12.05.2023

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How social media is changing sports marketing
Professional sports and social media: Arne Werner from Hertha BSC discusses the key trends in an interview.
Sports and Gaming Social
02.05.2023
Ever thought you could consult a doctor via an app? Explore the future of medicine and learn how telemedicine is revolutionizing healthcare.
Doctor APPointments: The future of medicine?
From digital fitness plans to digital doctor appointments via an app: everyone’s talking about digital health.
Food & Health Consumers
02.05.2023
Successful health marketing thanks to influencers: Marketing in the Health and Wellness Sector.
Influencer marketing in the health industry
Influencer marketing is booming in the health industry. Laura Geisreiter from antwerpes health share tells us why.
Content Food & Health
29.04.2023
Sustainability: digitalization as a driver of public opinion
Survey: How veggie is the digital industry?
Read here how the digital industry feels about meat consumption and what food trends have to do with digitalization.
Consumers Food & Health
27.04.2023
The Spotify ALL EARS Podcast Summit was held in Berlin on April 20, 2023.
Recap of the Spotify ALL EARS Podcast Summit
The Spotify ALL EARS Podcast Summit highlighted the importance of podcasts as a cultural and marketing medium.
Audio and Voice Content
21.04.2023
Food trends 2023: Sustainability is booming.
Food trends of 2023: here’s what to expect
What fresh developments does the food industry have in store for us? We took a closer look at the food trends of 2023.
Food & Health Consumers
13.04.2023
Mixed reality sports use AR and VR technologies to create a new, immersive workout experience.
Esports: VR and AR trends in fitness
Mixed reality applications are enhancing esports in the form of immersive worlds. Read here for the trends.
Sports and Gaming VR / AR / XR
12.04.2023
Healthy food apps help improve your nutrition and health.
The best healthy food apps
Whether for vegan recipe ideas, calorie counting, or checking ingredients: these healthy food apps are right on trend.
Food & Health Consumers
04.04.2023
Consuming digital media and social media sustainably is part of digital wellbeing.
Digital wellbeing: definition and tips
Digital wellbeing refers to the healthy consumption of digital media. Read here to learn how to achieve it.
Consumers Social
03.04.2023
Implementing corporate digital responsibility in the company
An A to Z of corporate digital responsibility
CDR is the key to long-lasting success. Our tips walk you through how to effectively implement it at your company.
Transformation Corporate
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Learn more about using synthetic attribution to understand the behaviour of users who do not consent to cookies.
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