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Expert Jan Oetjen, CEO of WEB.DE and GMX, explains the status quo of AI in Europe.

3 key steps for better AI in Europe

Expert Jan Oetjen, CEO of WEB.DE and GMX, proposes three steps policymakers must take to improve AI in Europe.

Artificial Intelligence Philosophy & Ethics

19.09.2023

The motto of DMEXCO 2023 is “Empowering Digital Creativity”.

What does digital creativity mean for marketers?

DMEXCO 2023, the Digital Marketing Expo & Conference, will be getting to the bottom of this question as part of its motto “Empowering Digital Creativity”.

DMEXCO Technology

15.09.2023

An asset to employers – corporate influencers often have a bigger social media following or find it easier to build their network as company ambassadors.

Corporate influencers: new legal situation

Read here about the rules that need to be followed by corporate influencers and the company they’re promoting.

Brand & Brand Safety Compliance & Privacy

13.09.2023

Conference Highlights DMEXCO 2023

DMEXCO visitors can look forward to more than 700 international speakers delivering some 400 sessions and 150 masterclasses across 13 stages, filling a program of over 200 hours. DMEXCO’s wide-ranging conference content will serve up plenty of highlights covering all industry-relevant topics and interests. Allow us to give you a small taste of what’s to come.

DMEXCO

13.09.2023

Top sessions being held at the DMEXCO Worlds

4 worlds – countless highlights: we’ve compiled a list of top sessions being held at the DMEXCO Worlds.

DMEXCO E-Commerce

12.09.2023

Conference Highlights @DMEXCO 2023 in Cologne

DMEXCO 2023: Best of Conference

It's almost time again and DMEXCO 2023 welcomes you in Cologne on September 20 & 21. Since anticipation is always a nice feeling, we have gathered a few program highlights for you.*

DMEXCO

08.09.2023

Sneak peek at DMEXCO 2023 exhibitors

In just two weeks, DMEXCO 2023 will be taking place in Cologne, where top-class exhibitors will boost your business!

DMEXCO

08.09.2023

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The clothing industry is undergoing a digital transformation, with digital fashion offering enormous potential for manufacturers and consumers.

Digital fashion is the future

The textile industry is a contentious topic, but digital fashion could turn things around. Read all about it here!

E-Commerce Customer Experience

07.09.2023

DMEXCO survey Advertising should sell “more sustainably”

What is the current and future role of advertising as seen by the business world and society? Should it “merely” sell, encourage people to consume more sustainably, or even convince them to consume less? Commissioned by DMEXCO, market research company Civey asked more than 5,000 consumers and almost 300 marketers for their opinion in July and August, revealing that both parties are on the same page about the general role of advertising. They believe that it should continue to inform buyers about products and prices, but provide more details about the sustainability of the advertised brands and services in the future.

07.09.2023