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Deepfakes: uses and legal implications
Our DMEXCO whitepaper will bring you up to speed on the legal framework of using deepfakes in marketing.
16.08.2023
Countdown to w3.vision: the hype is true
This year’s w3.vision will once again immerse you in the vast world of Web3. Read more about it here!
08.08.2023
Social commerce platforms in the spotlight
Shopping on social media is a popular trend. In this story, we explore social commerce on a selection of platforms.
28.07.2023
The how and why of community building
Learn here how community building can give your company a competitive edge.
Digital fashion at DMEXCO 2023
The fashion industry is digital-ready: experience the fusion of digital and physical fashion at DMEXCO 2023.
25.07.2023
Influencer marketing is growing: agencies expect advertiser spending to continue its strong upward trend in 2024
Advertisers are currently investing more in influencer marketing, with spending even predicted to increase by 20 percent in 2024. Beauty and fashion are dominating the segment, but influencers in the fields of finance, health, and pharmaceuticals in particular are projected to be in higher demand in the future. Influencers with up to a million followers will profit the most from this. What’s more, TikTok is the platform expected to grow at the strongest rate. Those are the results of an expert survey conducted by DMEXCO in June 2023 among 10 German-based agencies that specialize in marketing products and services with the help of influencers and content creators.
25.07.2023
DMEXCO survey: influencer marketing trends
Influencer marketing: our 2023 survey focuses on the trends, challenges, & potential of this billion-figure business.
24.07.2023
AI prompt engineering for social media texts
Read here to become a pro at prompt engineering and learn how to train AI models for top-class social media texts.
The why and how of influencer marketing
Expert Silvia Lange joins us for an interview to explore the rewarding discipline of influencer marketing.
19.07.2023
5 tips to boost your reach on social media
Read here how to take your reach to the next level on social media and achieve your communication goals.
DMEXCO and Deutsches Mode-Institut launch “Digital Fashion – The Phygital Network”
The fashion industry can also benefit from the huge opportunities that digitalization has to offer. With that in mind, Koelnmesse, Deutsches Mode-Institut (DMI), and the German Association for the Digital Economy (BVDW) are coming together to host “Digital Fashion – The Phygital Network”. The first installment of the format will take place on September 20 and 21 as part of Europe’s leading digital marketing & tech event and will combine an exhibition area and a symposium exploring the latest digitalization trends in the fashion industry.
13.07.2023
Deinfluencing: anti-advertising is trending
Influencers are increasingly discouraging users from buying certain products. So, what’s behind the movement?
12.07.2023
Social commerce: Where are all the retailers?
Social commerce is booming, but German retailers aren’t making the most of selling on Instagram and similar platforms.
10.07.2023
Augmented Reality in Marketing: 8 Current Examples
From L’Oréal to Meta and Snapchat – augmented reality has found its way into marketing. We explore some examples.
07.07.2023
Trend: micro-influencers for marketing
More and more companies are boosting their marketing with micro-influencers. We explore what’s behind the trend.
07.07.2023
First top speakers for DMEXCO 2023 announced
Aude Gandon (Global CMO of Nestlé), Tim Alexander (CMO of Deutsche Bank), Nadine Kamski (Media Director DACH, L’Oréal), Christian Raveaux (Head of Customer Insights & Media, REWE Group), and Thomas Wlazik (General Manager Global Business Solutions, DACH, NL, TikTok) are the first of well over 600 speakers at DMEXCO 2023. Europe’s leading digital marketing & tech event will be held this year in Cologne on September 20 & 21 under the motto “Empowering Digital Creativity”. Tickets are available now.
04.07.2023
BeReal: how to market on the trending app
BeReal was one of the most downloaded social media apps in 2022. Is the newcomer also suitable for marketing?
