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German Digital Award: calling all digital transformation stars
The German Digital Award (DDA) recognizes outstanding digital companies. This year, DMEXCO will be presenting the award for Digital Transformation. Read here what your company needs to demonstrate to win the prestigious accolade.
01.03.2024
DMEXCO interview: welcoming Verena Gründel
Verena Gründel has taken on the role of Brand and Communications Director to become DMEXCO’s new host. What will her tasks be? What drives her, and what does she think the digital industry should be putting on its to-do list in 2024? We found out.
28.02.2024
Maximum transparency: blockchain in the food industry
The blockchain principle is one of the major digital innovations of our time. And it really does have revolutionary potential – for example in the food industry, where it can improve transparency, increase safety, and open new doors.
28.02.2024
Finger-licking food marketing using AI
Food marketing à la AI – a new popular dish on the food industry’s marketing menu? More and more companies and agencies are developing AI concepts and innovative solutions to make food marketing more effective. We have an appetizer or two for you!
23.02.2024
Revolutionary synergy: trade fair duo ISM & PSC 2024 meets DMEXCO
In the progressive world of digital marketing and e-commerce, marketers need to stay up to date. And that was the aim of this year’s collaboration between the international trade fair for sweets and snacks (ISM), ProSweets Cologne (PSC), and DMEXCO.
21.02.2024
VR marketing and more in the food industry
Behind the scenes, the food industry has become a trailblazer in virtual reality marketing and development in recent years. We take a look at how it’s leveraging VR – and what marketers can learn from it.
20.02.2024
Digital health: billion-figure growth now and in the future
Recording a huge sales growth from year to year, the digital health market is booming – and studies show the trend will continue in the coming years.
14.02.2024
Food tech: Are AI recipes and robot chefs taking over?
AI-controlled kitchens, robot chefs, and fully automated order management – exciting solutions are springing up like mushrooms at restaurants and suppliers. Take a seat and get a taste of two innovative food tech startups and their concepts.
13.02.2024
The time has come: Google bids farewell to third-party cookies
Privacy will be Google’s focus in 2024 when it disables third-party cookies in its proprietary browser Chrome. What changes will that bring for users and marketers?
09.02.2024
Metaverse marketing – a glimpse into the future
The metaverse is one of Web3’s top creations, but people haven’t been talking about it much recently. So, what’s going on with the new digital space? And how can you leverage the metaverse effectively for your marketing? We have the answers here!
08.02.2024
Simply inseparable: digital marketing and blockchain
No longer just a buzzword, blockchain has become a full-blown strategy for companies. Marketing and blockchain have joined forces and are revolutionizing how marketers work. Read on for some fascinating insights.
01.02.2024
One in two marketers expect online marketing to grow in 2024
● Social media and search engine marketing will be allocated the lion’s share of budgets
● AI, sustainability, and social commerce will dominate this year
31.01.2024
DMEXCO survey: the top marketing trends of 2024
What’s driving the industry in 2024? Is AI still a hot topic? What’s the current mood in the industry? And what will budgets be spent on this year? Our latest survey has the answers. Dive into our free whitepaper to learn more!
31.01.2024
BVDW interview: trends driving the digital industry in 2024
A new year means a renewed thirst for knowledge and action. The question of all questions is: What trends will drive us in 2024? None other than the Board of the German Association for the Digital Economy (BVDW) delivers some key insights.
29.01.2024
AI in marketing – the revolution is in full swing
In 2023, artificial intelligence took the whole world by storm and has been impressing us ever since with its fascinating applications. AI is making waves – especially in the marketing industry. Read here how the revolution will continue to unfold!
23.01.2024
Marketing in 2024: time for hyper-personalization!
AI-powered personalization makes it possible to address customers individually on numerous levels. And now advertisers should be turning their attention to the next stage of this targeting strategy: hyper-personalization.
11.01.2024
Generative AI: Revolutionary – including for the design process?
One of the topics that EVERYONE is talking about in the creative world is how technology can enhance people's artistic skills and abilities. Read on to learn how the creative industry is already using generative AI in a variety of ways.
14.12.2023
Storytelling in marketing: How to reach your customers
What kind of content catches our attention, captures our hearts and stays in our minds? The answer is stories: they move, thrill, and inspire us. Adding storytelling to your marketing lets you tell stories that engage your target group!
12.12.2023
