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Dr. Nicolas Lutz, co-founder of Zappes Broi and Kölsche Koks, gives an interview about his company’s approach to marketing.

Insight Out: Bold Marketing at Zappes Broi and Kölsche Koks

Striking a chord from the heart of Cologne: Dr. Nicolas Lutz, co-founder of German beverage companies Zappes Broi and Kölsche Koks, talks about creative marketing that polarizes, connects and gets the most out of a small budget.

Transformation Consumers

2 days ago

Three young women look at a smartphone together over coffee: social commerce and live shopping in action.

Five Top Examples of Social Commerce and Livestream Shopping

Whether through tutorials, TikTok challenges or live beauty advice, social commerce is fundamentally changing how people shop online. Join us as we explore five inspiring best-practice examples from the worlds of fashion, beauty and food!

Content E-Commerce

2 days ago

Robot mixing a colorful cocktail of MCP and MPC—symbolizing Agentic AI combining technologies

Shaken, not stirred—how Agentic AI is shaking up existing business models

A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on Agentic AI, MCP, and MPC—and how autonomous, self-learning AI agents are remixing healthcare and marketing while transforming existing business models.

DMEXCO Column Transformation

14.08.2025

Photo of Lars-Eric Mann, CMO at Ad Alliance, who discusses bold marketing choices in our interview.

Insight Out: Ad Alliance CMO on Media Diversity, Adverts & Values

What does bold marketing mean in practice? For Lars-Eric Mann, it’s all about motivation, dedication and assertiveness. In our interview, the Ad Alliance CMO explains how this plays out in his day-to-day work.

Transformation Brand & Brand Safety

12.08.2025

Marketing on the Side? Why Mercedes’ Strategy Feels Misguided

Verena Gründel comments on the new developments at the German car manufacturer – and what they reveal about how much marketing expertise is valued at Mercedes.

Brand & Brand Safety Leadership

07.08.2025

Female Role Models: 9 Women Shaping the Digital Transformation

“Be bold. Move forward” is more than just an event motto. It’s a call to show the courage to forge new paths – and it goes out to women in digital marketing in particular. We present nine female role models who live this mindset.

Leadership Transformation

06.08.2025

Photo of David Löwe, who joins us for an interview about bold marketing at everdrop, the company he co-founded.

Insight Out: Bold Marketing at Everdrop with David Löwe

David Löwe, co-founder of “Future Brand of the Century” everdrop, shares his marketing philosophy in our interview. He reveals the role played by bold marketing in communicating a sustainable vision to both early adopters and the wider public.

Transformation Consumers

05.08.2025

Top 10 reasons why DMEXCO is the must-attend marketing networking event of the year – symbolized by a jubilant woman with curly hair wearing red heart-shaped sunglasses.

Top 10 Reasons to Attend Major Marketing Networking Event DMEXCO

Want to go to DMEXCO, but your colleagues still have doubts? Here are our top 10 reasons why visiting the leading marketing networking event is more than just worthwhile – and how you can use these strong arguments to get the go-ahead to attend.

Agencies Artificial Intelligence

01.08.2025

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A female soccer player symbolizes examples of sports marketing campaigns linked to Euro 2025.

3 Top Sports Marketing Examples from the 2025 Women’s Euros

Sold-out stadiums, millions of viewers and emotional moments: The Euro 2025 women’s football championship has demonstrated the marketing potential of women’s soccer in impressive style. We dive into three inspiring sports marketing examples.

Brand & Brand Safety Creativity & Design

30.07.2025

Sustainability at our trade show: a computer module with a tree growing from it

DMEXCO 2025 green code: sustainability at the expo and conference

Sustainability is more than just a buzzword for us. We believe that the digital industry must lead by example in the transformation toward a more sustainable world of work and way of life – and we aim to do just that at DMEXCO 2025.

DMEXCO Transformation

29.07.2025

Photo of CMO Steffen Zeller taken during the interview about marketing at Rügenwalder Mühle

Insight Out: Marketing at Rügenwalder Mühle by CMO Steffen Zeller

What does bold marketing with substance mean? Steffen Zeller, Rügenwalder Mühle’s Chief Marketing Officer, talks about strategic transformation, measurable success, and why innovation never works without consumer insight.

Brand & Brand Safety Corporate

28.07.2025

DMEXCO CMO Summit 2025: A woman shouts enthusiastically into a megaphone – an image symbolizing calling for a fresh approach.

DMEXCO CMO Summit 2025: Bold Brands & Future-Focused Strategies

AI as a co-pilot, data-driven decisions, content on demand: The CMO Summit at DMEXCO 2025 brings together the brightest minds in digital marketing – CMOs who translate visions into concrete, future-focused strategies.

Artificial Intelligence B2B

23.07.2025

Verena Gründel interviews Natasha Maharaj about current trends in marketing at MMA CONNECT CANNES 2025.

8 Leading Voices on Current Trends in Marketing at Cannes 2025

Eight top figures from the sector chat with DMEXCO’s host Verena Gründel about creative effectiveness, AI in digital brand communication and the most important current trends in marketing, direct from Cannes.

DMEXCO Artificial Intelligence

21.07.2025

Stamp with the label “Fax Out” as a symbol of outdated processes – AI for SMEs as the way forward

AI for SMEs: Turning Efficiency into Competitive Advantage

A DMEXCO column by Robin Heintze, Managing Director of morefire, on how AI is becoming a true efficiency booster for SMEs.

DMEXCO Column Transformation

17.07.2025

Typewriter as a symbol for AI in storytelling

AI in Storytelling Is the Future

With the help of AI, you can tailor your brand storytelling to be creative, efficient and data-driven. Check out our guide for a wealth of insights, best-practice examples and inspo for using AI in storytelling!

Artificial Intelligence Audio and Voice

16.07.2025

Maximilian Conrad from Hypecast discusses Podcast Trends 2025

What’s New? Three Major Podcast Trends for 2025/2026

A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, exploring the biggest podcast trends for 2025 and 2026.

DMEXCO Column Transformation

14.07.2025

Two marketing experts analyze strategies and data on a whiteboard covered with diagrams and charts on the topic of sustainability communication.

CSRD & Digital Marketing: Visible Sustainability Communication

From 2025, the CSRD is extending reporting requirements to many medium-sized companies – opening new doors for digital marketing. How can your business carry out sustainability communication authentically and effectively?

Sustainability & Green Economy Brand & Brand Safety

11.07.2025

Young woman with curly hair and glasses looking at her smartphone – symbolic image for LinkedIn posts that easily come off as cringe without the right tips

LinkedIn Tips: Skip the Cringe and Optimize Your Profile

There’s no shortage of LinkedIn tips out there—but which ones actually help you build a professional profile without coming off as cringe? A DMEXCO column by Maud Schock and Michael Schreck.

Social Content

10.07.2025