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What the 5 reasons for buying green mean for your sustainability marketing
What motivates people to behave sustainably? And how can you use this knowledge to optimize your sustainability marketing? The answers to these questions are crucial to your environmental marketing – get the insights you need from our whitepaper!
1 day ago
November 29: This is when your Black Friday marketing pays off!
Get your Black Friday campaign ideas set for the homestretch with our 8 tips as you prepare for the world’s biggest e-commerce day on November 29! Read our guide and find out how to apply Black Friday social commerce to your business.
2 days ago
Best of the DMEXCO CMO Summit 2024
AI, sustainability, data analysis, and corporate branding – international marketing decision-makers discussed the hot topics in the digital industry at the first DMEXCO CMO Summit. We reveal which sessions should be on your re-watch list!
30.10.2024
BVDW masterclasses at DMEXCO 2024: fascinating practical insights
The latest trends and new tools – as a marketer, you have to stay up to date in an ever-changing industry. That’s where the practical BVDW masterclasses at DMEXCO come in. Here are some of the highlights from this year’s DMEXCO.
28.10.2024
Retail media trends in 2025: expert insights from #DMEXCO24
The experts at DMEXCO 2024 agreed: retail media is essential and campaigns are becoming increasingly professional and diversified. Get an overview here of the most important retail media developments!
23.10.2024
Precision, speed, and smarts: predictive analytics in marketing
Say goodbye to uncertainty! With predictive analytics, you get precise predictions about the future behavior of your target market. Find out in our whitepaper how you can use this innovative, data-driven method for your marketing.
21.10.2024
Agency strategy in 2025: DMEXCO reveals the trends
Which important agency trends are currently dominating the industry? And how should you align your agency strategy in 2025? DMEXCO 2024 provided the answers to these questions. Get the details here!
Tech trends of 2025: findings from DMEXCO 2024
The players in the digital tech scene met at #DMEXCO24 to discuss what’s new. A number of tech trends for 2025 already emerged. Learn more here – and re-watch via the VOD links.
17.10.2024
The Internet of Things: your marketing at the heart of the action
Smart manufacturing and the Internet of Things are bringing marketing, production, and customers closer together. In our whitepaper, we provide examples that show you how this works.
15.10.2024
The e-commerce trends set to define 2025
Which e-commerce trends will shape the coming year? Industry experts came together to discuss the future of online retail at DMEXCO 2024.
08.10.2024
DMEXCO 2024 solidifies its position as a key hub for international marketing decision-makers
With “Prompting the Future” as its motto, DMEXCO further strengthened its role as the leading event for the digital economy. Featuring more than 850 international speakers across 16 stages along with 680 exhibitors and partners from around the globe, DMEXCO showcased the latest trends and developments in marketing and communication on September 18 and 19 in Cologne. Artificial intelligence took center stage at the expo and conference, complemented by spotlights on retail media, total video, DOOH, programmatic advertising, sustainability, social media, and influencer marketing. Seven new formats premiered at this year's DMEXCO, including the CMO Summit, a prestigious forum for international marketing executives. In 2025, DMEXCO will take place in Cologne on September 17 and 18.
20.09.2024
Day 2 of DMEXCO 2024: Innovation in the Fast Lane!
On Day 2 of DMEXCO 2024, the CMO Summit stood out as a central highlight, attracting numerous marketing experts. Inspiring discussions, innovative solutions, and intensive networking with digital professionals shaped the event. Ready for more insights?
19.09.2024
DMEXCO survey explores the agenda of CMOs for 2025
AI and brand building – where companies will be setting their marketing priorities in the coming year
19.09.2024
Day 1 of DMEXCO 2024: We are Prompting the Future!
On the first day of DMEXCO 2024, the industry's innovative strength was evident everywhere: packed halls and full sessions demonstrated the importance of professional exchange and networking, especially in challenging times.
18.09.2024
BVDW x DMEXCO survey – Before DMEXCO 2024: the digital economy is the work-place of the future
People working in the digital economy are happy in their industry and believe it has a promising future. This is the finding of a recent Civey study conducted on behalf of the German Association for the Digital Economy (BVDW) and DMEXCO. The results clearly show why the digital economy is regarded as one of Germany’s most attractive industries from an employment perspective.
18.09.2024
DMEXCO Worlds: these highlights are not to be missed!
The four DMEXCO Worlds are hotspots of successful business interaction. That’s also reflected in each of their conference agendas. Our DMEXCO 2024 overview unveils the highlights you won’t want to miss. Download it now!
13.09.2024
