Stories
Subscribe hereFilter by Topic
DMEXCO
Transformation
Brand & Brand Safety
Consumers
Artificial Intelligence
Content
Social
E-Commerce
Data & Analytics
Online Advertising
Future
Technology
Performance Marketing
Creativity & Design
Leadership
B2B
Targeting
New Work
Business
Influencer
Philosophy & Ethics
Sustainability & Green Economy
Agencies
Start-up
Customer Experience
Corporate
Video & Connected TV
Entrepreneurship
Blockchain & Web3
Personalization
Marketing Automation
Audio and Voice
Adserving and Tracking
Food & Health
VR / AR / XR
#attitudematters
Mobile
Search & SEO
DMEXCO Column
Compliance & Privacy
Dialog Marketing
Retail Media
Product Management
Digital Media & Trading
Sports and Gaming
Chatbots
Direct Marketing
Agile Marketing
Alliances
CRM / Database
Publishing
Purpose Driven Marketing
Education
Diversity & Inclusion
Public Policy
Programmatic
Ad Networks
Marketplaces
IoT & Industry 4.0
OOH
Human Resources
Cyber Security
Mobile Payment
Robotics
Deep Learning
Smart Products, Cities & Homes
Cloud Computing
“For more than money good philosophy is needed”
DMEXCO is encouraging reflection on the business - Philosopher Dr. Brennan Jacoby about trust and giving meaning to work
22.07.2019
Trust and communication for good teamwork
Prerequisites for daily cooperation
19.07.2019
The DMEXCO App: a ticket key and network in one
All the relevant business information for the digital marketing community
18.07.2019
Why you shouldn’t write off agencies when it comes to digitalization issues
Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.
17.07.2019
Sales channels for agencies: everything as always, only better
Personal contact, content marketing and lead-nurturing for positioning with potential customers
How innovation labs help in the digitalization process
Interview with Christian Lindener, CEO of Wayra, the Telefonica Lab.
15.07.2019
10 tips for working in decentralized teams
When project team members are spread across various locations, it can make teamwork more complicated. A few game rules can help.
12.07.2019
True transparency is harder than it seems
Brand transparency is no longer an option, but marketing requirement. Five marketing experts discuss their biggest challenges when it comes to improving brand transparency and consumer trust.
11.07.2019
Here’s how to select the ideal agency for your digital projects
Keeping a few key things in mind can help ensure successful teamwork.
10.07.2019
Are current CMOs up for the job? Upskilling the modern CMO
Marketing leaders are now responsible for leading a data-driven brand transformation while embodying the voice of the customer. As an integral role for ensuring business growth and performance, are the current CMOs up for the job?
09.07.2019
The best collaboration tools for marketing
The need to coordinate brand strategies is increasing among marketing teams and their agencies.
08.07.2019
A ‘purpose’ is no longer enough. Telling authentic stories is key
Time and time again we hear of the value of purpose-driven marketing, so how do brands differentiate themselves when having a purpose no longer sets you apart from the competition?
05.07.2019
Growth hacking for start-ups: learning from the big players
Your product does not perform? The numbers are catastrophic? There are no guarantees to avoid this scenario. But a lot of possibilities.
04.07.2019
E-Book “E-Commerce”: Trends, Topics and Developments
Exciting stories about conversational, mobile and social commerce as well as entering foreign markets, payment and logistics, and legal challenges in e-commerce.
03.07.2019
The importance of an emotional connection to the consumer
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
02.07.2019
Shout out II – For more female Empowerment
DMEXCO creates space for more female power in digital business.
01.07.2019
The Future CMO: How Marketing works in the age of digitalization
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.
28.06.2019
Shout out I – For more female Empowerment
It's time to increase the visibility of "female power" in the digital economy.
27.06.2019
Future Park: The perfect stage for growing start-ups at DMEXCO
E-learning solutions, feedback culture and rapid prototyping are just a few of the start-up approaches that will be presented to potential business partners and customers on two days in Cologne.
