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How wearables contribute to customer loyalty
Miniature devices are about interaction with the product. Christian Stammel describes the added value for marketing.
Thought leadership: a question of personality
Personal branding expert Marvin Eichsteller speaks about dialog, channels and opportunities in digital leadership.
22.02.2019
Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer
DMEXCO talks with responsible editors of our media- and market partners all over the world
19.02.2019
Agile marketing: On the way to real-time advertising
When and why just-in-time production can be a sensible strategy with the help of Scrum and Kanban.
18.02.2019
The hope of conducting retail transactions via voice assistant
You can find Siri, Alexa and Google Assistant in more and more living rooms. However, Germans still rarely use the smart speakers for shopping.
15.02.2019
Interview with Javier Piedrahita, CEO, Founder and Editor-in-Chief, MarketingDirecto
DMEXCO talks with responsible editors of our media- and market partners all over the world
12.02.2019
6 to dos: how retailers reduce their returns rate
From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.
08.02.2019
CES trends in 2019 and what they mean for marketers
The industry event in Las Vegas showed where the tech journey is heading at the moment. We assessed the most important innovations.
06.02.2019
Interview with Brian Morrissey, President and Editor-in-Chief, Digiday
DMEXCO talks with responsible editors of our media- and market partners all over the world
05.02.2019
Bots: engaging in dialog with Alexa, Tinder and Lego Ralph
Robots are relieving people of a lot of work and this also applies to customer communication. They can be used to generate sales and even reach new target groups.
01.02.2019
Investment trends 2019: Follow the money
E-commerce and advertising remain exciting businesses for investors, while financial and legal technology are gaining in importance – the lucrative investment trends for the digital industry.
31.01.2019
Interview with Claire Beale, Global Editor-in-Chief, Campaign Magazine
DMEXCO talks with responsible editors of our media- and market partners all over the world
29.01.2019
Increased efficiency in digital marketing: AI instead of an agency?
They don't eat and never go to the toilet: how Hella and Cosabella have restructured their marketing. An interim report.
25.01.2019
AI: experts call for testing and federal digital agency
The risks are not yet known and legal regulation of algorithmic procedures is still in its infancy
24.01.2019
AI Ethics III: What are the control requirements?
When machines make more and more decisions for people, the question "Who controls it?" arises.
24.01.2019
AI Ethics II: Why we need quality control
Artificial intelligence doesn't make mistakes, but that can be a big problem.
23.01.2019
AI Ethics I: What do we want to use AI for?
Artificial intelligence can help solve many problems, but it can also create new ones if we are not careful.
22.01.2019
How product marketing delivers new product ideas
The pressure to innovate is growing. How dialog with customers helps to generate new product ideas and features.
21.01.2019
Free e-book download: Topic focus Artificial Intelligence (AI)
16 articles on Media, Technology, Business, Future and Marketing for free download
21.01.2019
