Stories
Subscribe hereFilter by Topic
DMEXCO
Consumers
Brand & Brand Safety
Transformation
E-Commerce
Artificial Intelligence
Content
Social
Data & Analytics
Online Advertising
Performance Marketing
New Work
Leadership
B2B
Creativity & Design
Influencer
Start-up
Targeting
Technology
Future
Agencies
Blockchain & Web3
Philosophy & Ethics
Sustainability & Green Economy
Video & Connected TV
Corporate
Entrepreneurship
Customer Experience
Business
VR / AR / XR
Audio and Voice
Marketing Automation
#attitudematters
Mobile
Adserving and Tracking
Product Management
Personalization
Search & SEO
Dialog Marketing
Food & Health
Digital Media & Trading
Sports and Gaming
Compliance & Privacy
Chatbots
Retail Media
Direct Marketing
Agile Marketing
Publishing
Education
Alliances
CRM / Database
Diversity & Inclusion
Public Policy
IoT & Industry 4.0
Ad Networks
Programmatic
Marketplaces
Cyber Security
Human Resources
OOH
Robotics
Mobile Payment
Purpose Driven Marketing
Smart Products, Cities & Homes
Deep Learning
Cloud Computing
Emerging Markets
DMEXCO Column
AI made in Germany is better than its reputation
Okay, it has to be said: it could be more invested in AI in Germany, policies could be more supportive, and China and the US are ahead. Nevertheless, the German AI discourse tends to be dramatic, comparing European apples with Chinese pears
13.06.2019
These 10 tools can help your start-up take flight
No company can do without the right collaboration tools. Wrong decisions can quickly lead to dead ends and cause growing pains.
DMEXCO 2019: “Trust in you”
Appreciation and trust for digital value creation
11.06.2019
Why a start-up might be your next employer
IT professionals do not look for jobs, but are found by companies. Sean Bave from Stack Overflow explains why your next career step could very well be in a startup.
07.06.2019
Finding and retaining IT professionals
Hardly any other professionals are as in demand as developers. Sean Bave of Stack Overflow explains how to find the right IT professionals for your startup.
06.06.2019
Start-ups at eye level with the global players at DMEXCO 2019
Seven reasons why your start-up should be part of the DMEXCO.
04.06.2019
Rethinking work cultures: new ways of working & togetherness
In the search for a work culture that best supports employees, agencies are discovering new ways of working. Hierarchies are not wrong in themselves — they just have to be rethought.
03.06.2019
E-commerce: this is how small companies and founders can benefit as well
Logistics and shipping processes are becoming increasingly automated. This creates new challenges and at the same time offers advantages for retailers – not just the big ones.
31.05.2019
5 questions about the near future of e-commerce
Amazon is both a blessing and a curse: experts see some challenges for business.
29.05.2019
From ideation to social marketing: Your Social Media e-book
From ideation and legal facts regarding influencers to social marketing in B2B: 12 articles with compact content are available for download.
Xing: the unbreakable network made in Germany
One of the oldest platforms boasts impressive results.
23.05.2019
What customer loyalty really means nowadays
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.
22.05.2019
Blogging for managers: how LinkedIn became a business medium
Content is the key to successful corporate communication and leads are always more important than likes.
Social media and B2B – it works after all!
Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.
16.05.2019
Listen better: Making new decisions with listening
Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.
15.05.2019
B2B lead management: How prospects become buyers
Content can be used to attract not only prospects but also buyers
Tools that help you to design powerful social graphics easily
A picture says more than a thousand words—and can easily be distributed on social media as snackable and sharable content.
Social media ideation: Using a single topic to create as many pieces of content as possible
Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?
Focus outbeats scutter: present and future of social media
Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.
09.05.2019
