Stories
Subscribe hereFilter by Topic
DMEXCO
Transformation
Consumers
Brand & Brand Safety
Artificial Intelligence
Content
E-Commerce
Social
Data & Analytics
Online Advertising
Future
Performance Marketing
Technology
Creativity & Design
Targeting
B2B
Leadership
New Work
Influencer
Philosophy & Ethics
Start-up
Business
Sustainability & Green Economy
Agencies
Corporate
Customer Experience
Video & Connected TV
Blockchain & Web3
Entrepreneurship
Personalization
Adserving and Tracking
Marketing Automation
Audio and Voice
VR / AR / XR
#attitudematters
Food & Health
Search & SEO
Mobile
Compliance & Privacy
Dialog Marketing
Product Management
Sports and Gaming
Digital Media & Trading
DMEXCO Column
Chatbots
Retail Media
Direct Marketing
Agile Marketing
Alliances
Publishing
CRM / Database
Education
Diversity & Inclusion
Public Policy
Programmatic
Marketplaces
Ad Networks
Purpose Driven Marketing
IoT & Industry 4.0
Human Resources
Cyber Security
OOH
Robotics
Deep Learning
Mobile Payment
Smart Products, Cities & Homes
Cloud Computing
B2B influencers: what should companies learn from personal brands?
Collaborating with influencers is now an integral part of the marketing mix. The influencer industry’s revenue grew to an estimated 13.8 billion euros in 2021. Experts anticipate that this figure will increase even further.
07.02.2022
Microsoft acquires Activision Blizzard: is the mega deal a good thing?
Microsoft is set to buy the world-famous video game corporation Activision Blizzard for almost 70 billion U.S. dollars. The acquisition would see Microsoft become the world’s third-biggest gaming company – closely behind Tencent and Sony.
03.02.2022
The online marketing trends of 2022: here’s what lies in store
What new concepts, challenges, and developments await online marketers this year? We’ve rounded up the key online trends of 2022 for you in our free guide.
02.02.2022
DMEXCO will be kicking off 2022 with its Digital Spring Summit on May 3
To complement its year-round platform, DMEXCO – Europe’s leading digital
marketing & tech event – will be getting the show on the road for the digital
economy when it hosts the “DMEXCO Digital Spring Summit” for the very first time
on May 3, 2022. The all-day event, which will shine a light on the hot topic “Web3”
and others, is free for members of the DMEXCO community.
27.01.2022
Community marketing: Satisfied customers are the best form of advertising
Community marketing allows customers to engage with existing and potential customers. If you want a platform to create your own network, there are plenty to choose from. Our story explains how and why using them will deliver success.
27.01.2022
The consumer decision journey – on the path toward valuable customer contact
Understanding purchasing decisions using the concept of customer journeys is an outdated approach: the traditional model often can’t be applied to today’s purchasing processes. That’s where the consumer decision journey comes into play.
25.01.2022
Successful NFT marketing: big brands are providing new momentum
Non-fungible tokens, or NFTs for short, are a profitable marketing tool. Big brands, including Nivea and Adidas, are now getting in on the act. Our story reveals what the one-of-a-kind trend is all about.
20.01.2022
Digital marketing trends of 2022: shortage of skilled professionals a hot topic
We asked, you answered. The results of our DMEXCO trend survey are now in and show that the shortage of skilled professionals is the digital marketing trend topic of 2022. Read on to find out all about it and other trends.
18.01.2022
Influencer commerce – THE new method for monetizing your sales funnel
Influencer commerce is one of the megatrends of the year. But what’s it all about and how can brands use the method effectively? Our free checklist gives you an overview. Download our practical input and get started now.
12.01.2022
DMEXCO Trend Survey: the shortage of skilled professionals is the hot topic for 2022
Diversity, sustainability, and data strategy: these topics dominate the public debate on digital marketing. But in practice, one particular issue concerns marketers and communications experts for 2022: the shortage of skilled professionals. This finding has emerged from a representative online survey conducted by Civey on behalf of DMEXCO. Next, in second to fourth place, are finding new revenue streams, New Work, and logistics problems.
12.01.2022
IoT trends: what we can expect in 2022
The Internet of Things has long ceased to be hot-off-the-press news. Ericsson predicts there will be 29 billion IoT devices worldwide in 2022. We have summarized the most important drivers.
10.01.2022
Instagram’s 2022 Predictive Trend Report: What drives Gen Z
TikTok is giving Instagram stiff competition, and is taking Generation Z by storm. The report on future changes to Instagram should especially convince the platform’s young, opinionated users.
B2B influencer marketing: eight fascinating personalities for your business
Influencer marketing has long been reserved for B2C, but now more and more companies are recognizing the potential of collaborating with influencers for B2B. We took a look at eight personalities from the field of B2B influencer marketing.
28.12.2021
Boosting cooperation between sales and marketing with closed loop reporting
A close collaboration between the sales and marketing teams is essential if a company is to be successful. Closed loop reporting can strengthen this relationship and optimize processes on both sides. Our guide shows what this involves.
20.12.2021
CMS request for proposal: how an RFP template can smooth the way
If your company is planning to relaunch its website, it will usually also need to find a suitable content management system. But what exactly does “suitable” mean?
Checklist: Greenwashing – how green should your marketing be?
Green marketing is right on trend, but the line between successful advertising messages and greenwashing can sometimes become blurred. What must marketers keep in mind, and what should they do if they are unsure? Our brand-new checklist will fill you in.
14.12.2021
The metaverse – future reality?
The metaverse is how many tech corporations envision the future. But what is that actually supposed to be? Our story takes a look at how Mark Zuckerberg and others intend to create a new reality.
13.12.2021
