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A New Era of Marketing: Sustainability and Longevity in Focus
Trends come and go, but change is a constant in the new era of marketing. How can you deliver genuine long-term success and sustainability while avoiding greenwashing? Discover strategies to keep your brand strong even during the AI revolution.
Empathetic Marketing: Why We Need People to Control AI
With the rise of AI, businesses are moving forward at an unprecedented speed. But companies still need human marketers to define what “forward” means. This is where empathetic marketing comes in.
18.12.2025
Female Leadership: 9 Bold Role Models Embracing Change
“Be bold. Move forward.” – our motto will continue to stand for courage, integrity and fresh ideas in 2026. Nine women who attended DMEXCO 2025 embody what female leadership is all about today: firm convictions, new approaches and inspiring others.
18.12.2025
Make Your Brand a Trusted Source to Secure AI Search Visibility
The key to AI search visibility is having your content appear as a citation in AI answers. Providing clear structures, genuine expertise and clean data will make your website the preferred source when AI decides which brand to trust.
11.12.2025
Insight Out: Malte Hildebrandt on the Importance of Quality Journalism
Clarity, brand, and video: In a conversation at DMEXCO 2025, Malte Hildebrandt explained why DMEXCO is indispensable, why long-term brand investments take precedence over short-term performance, and why quality journalism is so crucial for a well-functioning society.
09.12.2025
Insight Out: Marketing at the Douglas Group
The Douglas Group is one of the leading players in the European e-commerce market for premium beauty products. Executive Vice President Group Marketing Rik Strubel explains his vision of future-proof marketing that has the power to shape society.
08.12.2025
The vast majority of AI initiatives will fail
Tough but true: many AI projects fail due to hype, speed, false expectations, consumer skepticism, and tech reality. This is precisely where the greatest learning opportunity for 2026 lies, comments Verena Gründel.
08.12.2025
DMEXCO Column: Employee Advocacy: Visibility Booster With High ROI
A DMEXCO column by Evgeny Popov on the opportunities and advantages of employee advocacy on LinkedIn.
02.12.2025
The big earned-paid gap—and why the system is threatening to collapse
LLMs are pushing zero clicks, traffic is collapsing, budgets are shifting. At the same time, earned media determines visibility in AI overviews. Without a new balance between paid and earned, the media system will collapse, comments Verena Gründel.
28.11.2025
From Bold Moves to Smart Moves: Strategic Marketing in 2026
2025 paved the way for bold strategic marketing. 2026 is going to be about acting smart. We look ahead to next year and present the opportunities as well as the risks – and reveal five practical smart moves.
27.11.2025
AI Agents take over – and the open web may die
AI Agents take action, platforms cash in: Content without value sends the wrong signal, comments Verena Gründel.
19.11.2025
How Creator-Led and Challenger Brands Want to Shake Up Categories
A DMEXCO column by Timo Sander on creator brands and challenger brands – between hype, durability, and the question of how they can become genuine brand substance.
18.11.2025
AI in 2026: Your Marketing Team’s Turbo Boost
AI in 2026 won’t be a novelty act any longer. When its utility for marketing tasks was explored at DMEXCO 2025, the focus had shifted from “Can AI do that?” to “Where does AI save time, boost quality and tangibly improve the customer journey?”
13.11.2025
Insight Out: Manfred Meindl – Head of Marketing at VAUDE
VAUDE is committed to mountain sports, responsible action and clear values. Manfred Meindl explains why the team refocused its marketing budget on climate action, why quitting X and paid Meta ads made sense, and why good ideas rarely form at a desk.
04.11.2025
Impressions from the 2025 VideoDays Awards
Verena Gründel reflects on the powerful role of nostalgia and authenticity at the 2025 VideoDays Awards.
31.10.2025
Zero UI and AI Agents: A Future Without Interfaces?
From touchscreens to voice commands, zero UI and intelligent AI agents are transforming how users interact with technology. Brands must respond to this change or risk vanishing from view!
30.10.2025
Corporate Influencers: Balancing Authenticity and KPIs
Corporate influencers are now an indispensable part of companies’ strategies as content creators and community builders. They lend them their authentic voices and transform values into stories where conventional communication reaches its limits.
28.10.2025
ChatGPT Drives Traffic, But Not Sales
ChatGPT is not (yet) the future of shopping. A commentary by Verena Gründel.
27.10.2025
Cultural Marketing: Integrity Outshines Hype
Cultural marketing is no longer just a buzzword – it’s more a case of having an ethos that can also shape your strategic marketing. Let’s get to the bottom of the hype.
24.10.2025
