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DMEXCO Column
Kill your darlings – the art of making data-based decisions
A guest article by Janina Mütze, Founder and Managing Director of Civey.
Don’t write them off just yet: third-party cookies get a reprieve in 2024
Google has once again postponed the disabling of third-party cookies—the launch of a successor model for all users is not due to begin until 2025 at the earliest. We investigated this further and asked Google why there has been yet another delay.
20.06.2024
DMEXCO survey: More than 50% of marketers believe their prompting skills still need some work
AI as a trending topic: the gap that still has to be bridged between theoretical discussions and practical usage exists in the marketing and communications indus-try as well. This discrepancy was highlighted by a recent study conducted by mar-ket research company Civey on behalf of DMEXCO, which shows that around 37% of marketing and communications professionals currently use AI tools such as ChatGPT in their everyday professional life. The majority of respondents aged 18 to 29 (60.3%) use these tools, while the figure for professionals aged 30 to 39 drops to just under 41%.
19.06.2024
DMEXCO survey: AI is gradually conquering the marketing world
37 percent – more than a third of marketers – already use AI tools regularly, according to our survey. But what exactly do they use it for and what challenges still need to be overcome? Our survey provides valuable insights!
19.06.2024
Diversity, equity, and inclusion: Is the ad industry a trailblazer?
DEI stands for diversity, equity, and inclusion – three terms that should shape the marketing world, both internally and externally. But what’s really happening with equal opportunities? And what’s being done to move things forward?
18.06.2024
Get ahead of the game with moment marketing
From the European soccer championships to the Olympics: all eyes are on 2024’s impressive schedule of major sports events. Your brand can get in on the action using moment marketing. So, get out your calendar and start preparing your campaigns!
13.06.2024
Ambush marketing: capitalizing on mega-events like EURO 2024
The 2024 European soccer championships will draw droves of people to the stadiums and screens. However, the fierce competition will extend beyond the playing field – and ambush marketing is the ultimate tactic for companies to leverage the hype.
11.06.2024
BVDW initiative: Your data has the power to make a difference!
A guest article by Carsten Rasner, Managing Director of the German Association for the Digital Economy (BVDW)
07.06.2024
DMEXCO interview on the DFB marketing campaign for EURO 2024
“Fussballzeit is the best time” has been the DFB’s slogan over the past few months to get Germans in the mood for EURO 2024. Holger Merk joined us for an interview to discuss the success of the marketing campaign – along with the numbers behind it.
The future of TV: El Dorado for marketers
Imagine a situation where your ads reach precisely the people you’re targeting. Streaming services make it possible! Let’s look into the future of TV.
5+ possible uses for Voice Engine in marketing
The ChatGPT hype has only just died down and OpenAI's next innovation is waiting – Voice Engine, an AI tool that imitates voices. Find out how to use the voice synthesizer in your marketing!
29.05.2024
German Digital Award 2024: 6 standout cases
The 10th German Digital Award recognized the most innovative projects and creative campaigns. I have picked out my six highlights – irrespective of whether they won Gold, Silver, or Bronze – and analyzed the factors behind their success.
27.05.2024
Employer branding in 2024: tackling the skills shortage with AI
Artificial intelligence is being seen as a booster in the creative industry. But can ChatGPT and similar tools also attract new talent? Read our story to learn why AI should be part of your employer branding strategy in 2024.
21.05.2024
Programmatic advertising: these 5 trends will shape 2024
For years now, programmatic advertising revenues have only been going in one direction: up. But how will the end of third-party cookies and other challenges change that? We look ahead to the future!
17.05.2024
DMEXCO 2024 is a bosses’ matter: new CMO Summit will bring together leading marketing decision-makers from across the world
DMEXCO, Europe’s leading business-to-business digital marketing & tech event, will be held in Cologne on September 18 and 19 – this year under the motto “Prompting the Future”. And the event’s new CMO Summit will transform the Rhine metropolis into the beating heart of (digital) marketing. Tickets are available now.
15.05.2024
List of AI developers to watch in 2024
New AI solutions are springing up like mushrooms. This development is being driven by countless companies, ranging from startups to global corporations – making it difficult to keep track. Our list lets you in on the top AI developers of 2024.
08.05.2024
New venture capital fund for Europe’s AI startups
AI has transformed the world of digital marketing and other industries and is the ultimate technology of the future. And yet, AI startups are underfunded in Europe. The Hamburg-based venture capital fund AI.FUND aims to close this gap.
29.04.2024
