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DMEXCO Column
Gen Z: How to Reach the New Generation of Consumers
The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.
22.10.2019
Focus has to be placed on experience – how ArtNight is bringing people out of virtuality
With their edutainment events, Aimie-Sarah Carstensen and her co-founder David Neisinger convinced the jury of the SevenVentures Pitch Days 2019. In this interview, the ArtNight founder explains how digital solutions bring people back together in real life.
How to be among the top results of near-me searches
No matter how much budget is available: there are possibilities and tools
15.10.2019
Sustainable start-ups: Can climate protection and business work in combination?
Green, greener, start-up. More and more companies are focusing on sustainability. But how can this demand be met without foregoing the demands of a prospering business? In this interview, CHOOOSE founder Andreas Slettvoll indicates how this can work.
11.10.2019
What role does personalization play in content commerce?
Norman Nielsen is Director Organic Growth at the online travel booking platform omio.com. He previously served as Head of Content Marketing at Zalando for several years. In the DMEXCO interview, he tells us why large platforms have to create personalized experiences to be successful.
09.10.2019
YouTube – an interactive podcast platform for audio makers
More and more audio makers are using the world's largest video platform. With success.
07.10.2019
Marketing and eSports: “It’s about culture, not channel marketing”
Games like Fortnite are electrifying the masses. The gaming and eSports community is also a highly exciting target group that is young, intelligent and receptive to brands. Companies that want to successfully market their products to this group need to understand precisely how the ecosystem works.
01.10.2019
The Rise and Risk of Purpose Driven Marketing
Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?
30.09.2019
One click to the essence: To-the-point videos with GoEssential
Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?
Artificial intelligence in customer dialogue
How chatbots can help you optimize your customer experience
26.09.2019
Free e-book download: Topic focus Voice and Audio
How podcasts and voice assistants are changing marketing
25.09.2019
Checklist for an optimal omnichannel customer service
The multitude of channels poses a great challenge to shop operators and companies. Which channels are relevant? What do they offer customers and companies? How can I orchestrate them efficiently and effectively? We provide you with 9 must-haves for a service strategy that works.
24.09.2019
The rise of messengers in corporate communications
Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.
23.09.2019
Live chat in the web shop: product competence meets spelling skills
While live chats have become standard in online commerce, video chats are slow to gain acceptance. The reason is trivial.
20.09.2019
The dos and don’ts for your content automation strategy
As so often, content automation involves a lot of opportunities and pitfalls. Here, too, the correct dosage and targeted, well-prepared use are important.
17.09.2019
Changes coming with Strong Customer Authentication
Two-factor authentication and SCA will mean some adjustments in e-commerce.
16.09.2019
#TrustInYou – Live from the DMEXCO Vol. 2
Insights, impressions and emotional moments – live of the second DMEXCO day.
12.09.2019
These highlights await you on the second day of DMEXCO 2019
Have you lost track of all the sessions and exhibitors despite having the app? The DMEXCO team has recommendations for each event area on Thursday for you.
12.09.2019
#TrustInYou: Live from the DMEXCO Vol. 1
Insights, event impressions and the emotional moments – live from the first day of the DMEXCO.
11.09.2019
