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Marketing and eSports: “It’s about culture, not channel marketing”
Games like Fortnite are electrifying the masses. The gaming and eSports community is also a highly exciting target group that is young, intelligent and receptive to brands. Companies that want to successfully market their products to this group need to understand precisely how the ecosystem works.
01.10.2019
The Rise and Risk of Purpose Driven Marketing
Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?
30.09.2019
One click to the essence: To-the-point videos with GoEssential
Have you ever found the right video, started it and then spent ten long minutes waiting for substance? It makes you want to scream out "get to the point" and "where is the interesting part?". Does this sound familiar to you?
Artificial intelligence in customer dialogue
How chatbots can help you optimize your customer experience
26.09.2019
Free e-book download: Topic focus Voice and Audio
How podcasts and voice assistants are changing marketing
25.09.2019
Checklist for an optimal omnichannel customer service
The multitude of channels poses a great challenge to shop operators and companies. Which channels are relevant? What do they offer customers and companies? How can I orchestrate them efficiently and effectively? We provide you with 9 must-haves for a service strategy that works.
24.09.2019
The rise of messengers in corporate communications
Rarely has a digital trend been so abruptly stalled as the hype surrounding messenger newsletters. In just a few months, WhatsApp will be removing them from its offering. Oliver Diepes from Plan.Net Neo explains why the great era of messenger communication has only just begun.
23.09.2019
Live chat in the web shop: product competence meets spelling skills
While live chats have become standard in online commerce, video chats are slow to gain acceptance. The reason is trivial.
20.09.2019
The dos and don’ts for your content automation strategy
As so often, content automation involves a lot of opportunities and pitfalls. Here, too, the correct dosage and targeted, well-prepared use are important.
17.09.2019
Changes coming with Strong Customer Authentication
Two-factor authentication and SCA will mean some adjustments in e-commerce.
16.09.2019
#TrustInYou – Live from the DMEXCO Vol. 2
Insights, impressions and emotional moments – live of the second DMEXCO day.
12.09.2019
These highlights await you on the second day of DMEXCO 2019
Have you lost track of all the sessions and exhibitors despite having the app? The DMEXCO team has recommendations for each event area on Thursday for you.
12.09.2019
#TrustInYou: Live from the DMEXCO Vol. 1
Insights, event impressions and the emotional moments – live from the first day of the DMEXCO.
11.09.2019
Trust in you – the DMEXCO Highlights for Day 1
Nearly 400 different items on the agenda and around 1,000 exhibitors - it's hard to keep track. We'll tell you the DMEXCO team's tips for each event area, starting on Wednesday.
10.09.2019
8 “Good-to-Knows” for your DMEXCO visit
Tomorrow's the day. Doors to DMEXCO 2019 open at 9 a.m. Here you can find out what you need to know before visitors, exhibitors and speakers meet.
10.09.2019
Trust, ethics and a new customer focus – the trends of DMEXCO 2019
At DMEXCO we will be presenting you the future trends you should be aware of. We have summarized these in a roadmap for you.
09.09.2019
Why Trust is rightly top of DMEXCO’s agenda
DMEXCO’s theme of ‘Trust in You' couldn’t be a more relevant and timelier topic for when the top minds in advertising, media and technology gather in Cologne this year.
Is messenger marketing coming to an end?
We will show you what all WhatsApp, Apple, etc. can do for businesses.
Familiar yet new: Acoustic focuses its attention on marketing
Following its acquisition by Centerbridge Partners, the IBM spin-off is presenting itself as an independent company on the market.
03.09.2019
