Stories
Subscribe hereFilter by Topic
DMEXCO
Transformation
Consumers
Brand & Brand Safety
Artificial Intelligence
Content
E-Commerce
Social
Data & Analytics
Online Advertising
Future
Technology
Performance Marketing
Creativity & Design
B2B
Targeting
Leadership
New Work
Influencer
Business
Philosophy & Ethics
Start-up
Sustainability & Green Economy
Agencies
Corporate
Customer Experience
Video & Connected TV
Entrepreneurship
Blockchain & Web3
Marketing Automation
Personalization
Adserving and Tracking
Audio and Voice
VR / AR / XR
#attitudematters
Food & Health
Mobile
Search & SEO
Compliance & Privacy
Dialog Marketing
Product Management
DMEXCO Column
Digital Media & Trading
Sports and Gaming
Chatbots
Retail Media
Direct Marketing
Agile Marketing
Alliances
CRM / Database
Publishing
Education
Diversity & Inclusion
Purpose Driven Marketing
Public Policy
Programmatic
Ad Networks
Marketplaces
IoT & Industry 4.0
Human Resources
Cyber Security
OOH
Robotics
Mobile Payment
Deep Learning
Smart Products, Cities & Homes
Cloud Computing
DMEXCO marketing precap part 3: data trends of 2021
In the medium term, long-established data collection strategies will no longer bring the desired success. Marco Szeidenleder, founder and Managing Partner of Pandata, shows us what data trends to expect in 2021.
03.12.2020
Guide to radio advertising – on the same wavelength as your target group
Radio is not afraid of digitalization; in fact, new audio formats are continually boosting the relevance of radio in the marketing media mix. Together with Frank Bachér from RMS, we show you how audio and radio advertising work.
02.12.2020
DMEXCO trend survey: The majority of marketers are in favor of advertising money being invested sustainably
Most marketers prefer advertisers to spend their money on media and platforms that act in the interests of society. Communications experts are against the censorship of fake news, but if lies on platforms and social networks can be verified as being untrue, they want them to be identified as such. Those are two of the findings from a representative online survey commissioned by DMEXCO and conducted by Civey among 500 communication, marketing, and PR specialists in November 2020.
02.12.2020
Guide: Best practices for customer interviews in product management
Customer needs are at the heart of product development, so customer interviews are an essential part of market research in product management. Our guide describes the critical success factors for customer surveys.
30.11.2020
DMEXCO marketing precap part 2: SEO trends of 2021
More intelligent algorithms, greater emphasis on content quality, and improved user experience: these are all topics that will shake up search engine optimization in 2021.
26.11.2020
Spotlight on Stathletes: data & analytics for professional sports
Meghan Chayka is co-founder and CEO of Canadian sports data and analytics company Stathletes. Her customers are professional ice hockey teams that want to use data to optimize their performance, leave behind the competition, and wow fans.
26.11.2020
Spotlight on farmer connect®: data for transparent and fair supply chains
Michael Chrisment is the CEO of the Swiss startup farmer connect®. Using IBM’s blockchain technology, the agritech company ensures greater sustainability and transparency in the food industry’s production and supply chains.
24.11.2020
How to find the right SaaS pricing model for your software
Choosing the right SaaS pricing model for your software is essential for marketing your software product. We present the 5 most popular pricing models along with their strengths and weaknesses and explain what you should keep in mind.
DMEXCO 2021 marketing precap part 1: PR trends of 2021
A growing number of channels, shorter attention spans, less time, more tasks. There have certainly been less stressful times for PR officers and journalists. The coronavirus has merely accelerated many trends that will keep us busy in 2021.
19.11.2020
Emotion AI – the artificial emotional intelligence
Robots with emotions can master complex tasks better. Researchers are convinced of this. But how do machines learn to read emotions, and what opportunities does emotion AI open up in the business world?
17.11.2020
Digital female leadership: how much progress have we made?
How far has female leadership come? Are digital transformation and the coronavirus alone resolving the lack of women in leadership roles? We interviewed Sigrid Dalberg-Krajewski and Tatjana Biallas, both successful female digital leaders.
16.11.2020
How the IoT is challenging data protection
Companies have to utilize the pioneering technologies of the Internet of Things to stay competitive. However, that can quickly become extremely tricky in terms of data protection!
12.11.2020
Google’s mobile-first index: what webmasters need to know now
In March 2021, the final stage of the Google mobile-first indexing will come into effect. Desktop crawls will be completely stopped. So webmasters should now check whether they’re prepared for mobile crawling. Here are some vital pointers!
10.11.2020
7 rules for conducting successful sales talks
To conduct successful sales talks, it’s not enough to just give as much product information as possible. Closing a deal depends on very different factors. We have summarized the 7 most important rules.
09.11.2020
3 tips for software developers to work effectively as a team from home
To be as productive as possible, product teams must work together closely in person – a common theory that questions if software developers can collaborate well when working from home. These 3 tips make remote product development a success!
06.11.2020
Perfectly planned social media marketing with our 2021 editorial plan template
Social media marketing requires a clear strategy for it to be targeted, cost-effective, and conducive to achieving your corporate goals. That’s where our 2021 social media editorial plan template comes in.
05.11.2020
Reactivation campaign: win back inactive email recipients in 6 steps
If your subscribers have lost interest, a reactivation campaign is an effective way of getting them to click on your content again. In our step-by-step guide, you’ll learn what makes an email marketing campaign successful.
03.11.2020
