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DMEXCO survey Advertising should sell “more sustainably”
What is the current and future role of advertising as seen by the business world and society? Should it “merely” sell, encourage people to consume more sustainably, or even convince them to consume less? Commissioned by DMEXCO, market research company Civey asked more than 5,000 consumers and almost 300 marketers for their opinion in July and August, revealing that both parties are on the same page about the general role of advertising. They believe that it should continue to inform buyers about products and prices, but provide more details about the sustainability of the advertised brands and services in the future.
07.09.2023
How to leverage the metaverse in e-commerce
The metaverse is opening up new opportunities for your e-commerce business. Read on to learn more about them.
04.09.2023
Crypto and Web3 survey: the time is now!
A recent study delivers intriguing insights into the status quo of crypto and Web3 in society.
03.09.2023
4 examples of NFT marketing in sports
Creative NFT marketing is opening up countless possibilities in the world of sports. We have four examples for you!
29.08.2023
DMEXCO interview: future of digital marketers
What do digital marketers offer? What does the future hold? Rasmus Giese from United Internet Media has key insights.
28.08.2023
Creative marketing as a success factor
How can marketers triumph in the digital world? Read here to learn why creative marketing is so important.
24.08.2023
B2B: Digital Experience with Wow Effect!
Customer Journey in B2B? It's possible! Find out how you can establish a user-friendly and sustainable system.
Deepfakes: uses and legal implications
Our DMEXCO whitepaper will bring you up to speed on the legal framework of using deepfakes in marketing.
16.08.2023
Countdown to w3.vision: the hype is true
This year’s w3.vision will once again immerse you in the vast world of Web3. Read more about it here!
08.08.2023
Social commerce platforms in the spotlight
Shopping on social media is a popular trend. In this story, we explore social commerce on a selection of platforms.
28.07.2023
The how and why of community building
Learn here how community building can give your company a competitive edge.
Digital fashion at DMEXCO 2023
The fashion industry is digital-ready: experience the fusion of digital and physical fashion at DMEXCO 2023.
25.07.2023
Influencer marketing is growing: agencies expect advertiser spending to continue its strong upward trend in 2024
Advertisers are currently investing more in influencer marketing, with spending even predicted to increase by 20 percent in 2024. Beauty and fashion are dominating the segment, but influencers in the fields of finance, health, and pharmaceuticals in particular are projected to be in higher demand in the future. Influencers with up to a million followers will profit the most from this. What’s more, TikTok is the platform expected to grow at the strongest rate. Those are the results of an expert survey conducted by DMEXCO in June 2023 among 10 German-based agencies that specialize in marketing products and services with the help of influencers and content creators.
25.07.2023
DMEXCO survey: influencer marketing trends
Influencer marketing: our 2023 survey focuses on the trends, challenges, & potential of this billion-figure business.
24.07.2023
AI prompt engineering for social media texts
Read here to become a pro at prompt engineering and learn how to train AI models for top-class social media texts.
The why and how of influencer marketing
Expert Silvia Lange joins us for an interview to explore the rewarding discipline of influencer marketing.
19.07.2023
5 tips to boost your reach on social media
Read here how to take your reach to the next level on social media and achieve your communication goals.
