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The Secret to LinkedIn Success: How the Social Selling Index Works
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst.
18 hours ago
Performance branding – the recipe for success in 2025
One question has dominated marketing debates in recent years: performance or branding? Successful marketers today are now combining both. They know that short-term sales gains can be sustained only with effective brand building.
1 day ago
Update: the 4 leading ecommerce trends of 2025
Faster, more personalized, smarter – online retail never stands still. This spring, AI, automation and new shopping experiences are picking up speed. Act now to avoid being left behind! Discover four ecommerce trends you need to embrace in 2025.
2 days ago
Think globally, design locally: Retail media trends 2025
A DMEXCO column by Patricia Grundmann, Chairwoman of the Retail Media Circle (RMC) within the German Association of the Digital Economy (BVDW).
14.02.2025
3, 2, 1, next: Short-form video is king in marketing
Social media is a gigantic stage – and short-form videos put brands in the spotlight. TikTok and similar platforms have revolutionized how users consume content. What does this mean for your brand? Time for a deep dive into the world of video marketing.
The creator economy trends for 2025: The boom continues
We’ve passed the tipping point: The future for the creator economy is golden. We take an in-depth look at some of the hottest creator economy trends for 2025 – from AI to virtual influencers to the TikTok ban, we’ve got it covered!
11.02.2025
Gen Z leads the social search movement
For some time now, Gen Z in particular has been surprising the world with a new trend: Digital natives are increasingly using social media as a search engine. Discover what this social search habit means for your social media marketing in our guide.
07.02.2025
Smart AI agents for marketing: your much-needed upgrade
Your campaigns have good click rates, but is conversion falling short of expectations? This is exactly where a smart AI marketing agent can lend a hand – by analyzing data, suggesting optimizations and implementing measures autonomously.
05.02.2025
Navigating AGI’s Intersection of Business, Ethics, and Agency
A DMEXCO column by Evgeny Popov.
04.02.2025
Embrace the future with generative AI in marketing
What was once futuristic is now reality: AI in marketing. Katharina Jäger, Head of Future Innovation & Tech at the German Association for the Digital Economy, reveals how CMOs can use generative AI marketing techniques to develop innovative strategies by combining efficiency, creativity and personalization.
30.01.2025
DMEXCO Column: Retail Media in 2025
A DMEXCO Column by Corinna Hohenleitner, Vice President of the German Association for the Digital Economy (BVDW) e.V.
29.01.2025
Successful partnership between Koelnmesse and the BVDW extended
Koelnmesse and the German Association for the Digital Economy (BVDW) are renewing their partnership. Together, they will continue to organize DMEXCO, Europe’s leading event for digital marketing and technology, in the coming years. This ensures that Cologne will remain the hub for marketing, data, and technology and the place where decisive impulses for the industry are set. Gerald Böse, President and Chief Executive Officer of Koelnmesse, and BVDW President Dirk Freytag met in Cologne for the official contract signing.
29.01.2025
Interactive storytelling: gamification and storytelling marketing
Interactive storytelling is revolutionizing marketing: Gamification combined with narratives creates immersive brand experiences that actively involve customers.
28.01.2025
mADizin: The Future of Personalized Healthcare Communication
A DMEXCO Column by Thilo Kölzer, COO DocCheck AG
27.01.2025
Psychographic segmentation: your superpower for targeted marketing
Imagine you could see into the minds of your target group, understand their deepest desires, values and interests. Does that sound like science fiction? It’s not! Psychographic segmentation is the game changer in modern marketing.
24.01.2025
Data visualization: our guide to maximizing your data’s impact
Data are vital to effective marketing. But before they can be used as a basis for decision-making, they must be presented in a format that’s easy to understand. The key lies in data visualization – DMEXCO’s guide reveals everything you need to know!
24.01.2025
Audio branding: the sounds that make a brand unforgettable
The world is getting louder and louder – podcasts, voice-activated assistants and digital soundscapes are becoming commonplace in our everyday lives. How can you use targeted sonic branding to make your product stand out above the noise?
22.01.2025
11 Marketing Trends for 2025: AI Agents, Bad Creatives & Content Flood
From AI agents to the reinvention of e-commerce and the content flood – Verena Gründel, host of DMEXCO, has identified the 11 key trends set to shape marketing in 2025. A concise overview of the future of marketing, along with tips to stay ahead in a competitive market.
15.01.2025
