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Social 2026: As If Someone Briefly Pulled the Plug
A DMEXCO column by Timo Sander and Paulina Schumann on Social Media 2026, caught between nostalgia and the future.
1 day ago
How to Turn Your Martech Stack into a Growth Engine in 2026
Building the right martech stack is a crucial management decision in 2026. Only integrated, strategically assembled stacks can leverage AI, data, and platforms effectively. In many companies, the stack is growing, but its impact isn’t.
3 days ago
AI in advertising
AI could ensure greater sustainability in advertising production in the future, comments Verena Gründel.
3 days ago
Super Bowl LX 2026: The 7 Strongest Spots In Our Best-of
On February 8, 2026, Super Bowl LX will take over screens worldwide. Global brands are focusing their advertisements on emotional escape moments, star power, and edgy humor. This best-of compilation shows the commercials that deliver valuable marketing lessons.
06.02.2026
Pros and Cons of Shopping with AI Agents
AI is supposed to take care of our shopping efficiently and rationally. But trust cannot be programmed. Verena Gründel comments on why shopping needs more than algorithms.
04.02.2026
Insight Out: Bold Social Media Strategy at Deichmann
Deichmann, one of Europe’s leading shoe retailers, is reorienting its brand communication strategy. Former company CMO Sabine Zantis discusses her focus on social media, the success of creative formats and the cultural transformation behind the campaign.
03.02.2026
6 Tips to Leverage the Marketing Trends for 2026
Want to learn how to tailor your strategy to the new marketing trends for 2026? Use these six tips as a guide!
30.01.2026
Renegotiating trust: Why 2026 is the year of the trust broker
Trust has become the scarcest resource of our time. Brands that want to remain relevant in 2026 must be more than just senders—they must act as trust brokers, comments Verena Gründel.
26.01.2026
Turning Brands into Friends: Community Building in Marketing
Overstimulated consumers and oversaturated channels: Community building in marketing can be the answer. The industry is abandoning B2C and increasingly positioning brands as friends. But how does this work in practice? Find out in our story.
23.01.2026
Customer Experience Trends: Creating More Meaningful UX Moments
In this age of AI revolution, customer experience trends are a vital indicator of how effectively brands are using technology. That’s why the increasing focus on meaningful CX moments is so exciting.
16.01.2026
2026 Marketing Trends: These 4 Topics Will Dominate the Industry
What are the key marketing trends for 2026? Our survey of experts shows that four topic clusters will shape the industry this year. To find out what they are, get our guide.
08.01.2026
Insight Out: Premium Branding at Rituals Cosmetics
Rituals is one of the leading cosmetics brands on the market. Anna Pütz, as Head of Marketing DACH, is a key force behind this success. She explains the values and beliefs that shape marketing at Rituals and the brand’s strong focus on premium branding.
07.01.2026
A New Era of Marketing: Sustainability and Longevity in Focus
Trends come and go, but change is a constant in the new era of marketing. How can you deliver genuine long-term success and sustainability while avoiding greenwashing? Discover strategies to keep your brand strong even during the AI revolution.
Empathetic Marketing: Why We Need People to Control AI
With the rise of AI, businesses are moving forward at an unprecedented speed. But companies still need human marketers to define what “forward” means. This is where empathetic marketing comes in.
18.12.2025
Female Leadership: 9 Bold Role Models Embracing Change
“Be bold. Move forward.” – our motto will continue to stand for courage, integrity and fresh ideas in 2026. Nine women who attended DMEXCO 2025 embody what female leadership is all about today: firm convictions, new approaches and inspiring others.
18.12.2025
Make Your Brand a Trusted Source to Secure AI Search Visibility
The key to AI search visibility is having your content appear as a citation in AI answers. Providing clear structures, genuine expertise and clean data will make your website the preferred source when AI decides which brand to trust.
11.12.2025
Insight Out: Malte Hildebrandt on the Importance of Quality Journalism
Clarity, brand, and video: In a conversation at DMEXCO 2025, Malte Hildebrandt explained why DMEXCO is indispensable, why long-term brand investments take precedence over short-term performance, and why quality journalism is so crucial for a well-functioning society.
09.12.2025
Insight Out: Marketing at the Douglas Group
The Douglas Group is one of the leading players in the European e-commerce market for premium beauty products. Executive Vice President Group Marketing Rik Strubel explains his vision of future-proof marketing that has the power to shape society.
08.12.2025
The vast majority of AI initiatives will fail
Tough but true: many AI projects fail due to hype, speed, false expectations, consumer skepticism, and tech reality. This is precisely where the greatest learning opportunity for 2026 lies, comments Verena Gründel.
08.12.2025
