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Health tokens: How crypto is shaking up the healthcare market
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the disruptive potential of health tokens in the healthcare market.
15.05.2025
A Deep Dive into AI-Generated Avatars and Virtual Influencers
A new trend has gone viral on social media: AI-generated avatars are everywhere – from Ghibli-style images to Marvel superheroes and action figures. But what are avatars actually? And what opportunities do they open up for marketing?
13.05.2025
Commerce Media: New growth opportunities in e-commerce?
A DMEXCO column by Corinna Hohenleitner, Vice President of the Bundesverband Digitale Wirtschaft (BVDW) e. V., on commerce media as an e-commerce booster.
07.05.2025
TikTok Shop – What’s All the Hype About?
TikTok is no longer merely about dance crazes and lip synchs. With TikTok Shop, the platform has finally entered the e-commerce game – and caused a stir in the marketing industry. But what’s the real story behind the hype?
06.05.2025
Branding with LinkedIn: The Roles on the LinkedIn Playing Field and the Path to the Champions League
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst, on branding with LinkedIn.
Rethinking Marketing Relevance – From AI to Personalized Communication
A DMEXCO column by Evgeny Popov on why relevance is the key marketing factor—reimagined through cognitive science and AGI.
29.04.2025
Dark Patterns: Marketing Gets a Stricter Legal Framework
The ban on dark patterns aims to put a stop to problematic marketing practices. We reveal what’s still allowed – and where you need to tread carefully.
28.04.2025
Nutrition marketing: Lessons from the personalized health segment
More and more people are paying closer attention to what they eat and embracing individually tailored diets. Enter nutrition marketing – delivering hyper-personalized experiences. Our guide reveals lessons we can all learn from this approach.
24.04.2025
Shining Light into the Darkness: What Is Dark Social?
Dark social or dark traffic are terms that refer to untrackable online sharing. Check out our story about the secrets of web traffic and tracking to find out everything you need to know.
23.04.2025
Accessible Content: What Do Content Creators Need to Know?
One of the aims of Germany’s Accessibility Improvement Act, which comes into force on June 28, 2025, is to make content accessible to everyone. As a content creator, you have a vital role to play. So, what do you need to know? Here’s an overview!
17.04.2025
B2B Trade Shows: Creative Booth Ideas Are Changing the Game
A DMEXCO column by Robin Heintze on the importance of creative trade show booth ideas for the success of your B2B marketing.
16.04.2025
Nostalgia Marketing: Why Retro Works
The nostalgia vibe is not just a passing fad – retro will never go out of fashion. It evokes comforting feelings and the idea that things were somehow better back then. But why is it so powerful? And how can you harness it in your marketing?
15.04.2025
10 reasons why exhibiting at DMEXCO generates B2B leads
40,000 trade visitors, of which 27 percent are C-level managers and 56 percent are budget holders, will have one goal: business. Become a DMEXCO exhibitor and increase your brand awareness, generate B2B leads, and seize new business opportunities.
Earth Day: Marketing with a Green Message
Earth Day takes place every year on April 22. Many companies use the opportunity to raise awareness of human-driven environmental destruction and climate change. Find out more about the initiative and how to make your Earth Day marketing authentic.
Study proves: Positive advertising environments enhance ad impact
Verena Gründel, host of DMEXCO, discusses a recent study on the impact of positive advertising environments.
AI agents: Context-based intelligence profiles as a booster for brands
A DMEXCO column by Evgeny Popov on AI agents and the contextual advertising revolution.
02.04.2025
Voice Assistants in Marketing: The Start of a New Era
Since the quantum leap in AI in recent years, voice assistants are finally living up to their promises: They now serve as practical tools for communication between humans and machines. Find out how voice assistants are transforming marketing.
01.04.2025
What Does an Apple Tree Have to Do with Brand Relevance?
A personal look back at the month of March by Verena Gründel, host of DMEXCO – and at the small and big moments that truly define brand relevance.
31.03.2025
Zero-Click Content: Your Guide to the Game-Changing Trend
Zero-click content sounds like an insult to content marketers who are competing for clicks. But it doesn’t have to be like that. DMEXCO’s guide reveals how to optimize your content for the new algorithmic reality!
28.03.2025
