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DMEXCO Column
New standards for sustainability in advertising
For businesses, agencies, and organizations to measure their environmental commitment, they need standards to guide them. That also applies to the digital advertising industry. In response, the BVDW has defined what sustainability means here.
23.04.2024
Earth Day 2024: how AI is improving conservation
From removing plastic from our rivers and oceans to protecting endangered species – artificial intelligence is supporting environmental protection in lots of ways. We present four impressive examples just in time for Earth Day 2024.
22.04.2024
Will AI search replace traditional search engines in the future?
AI’s disruptive nature is changing our online search habits. This intriguing development is also presenting a challenge to publishers, marketers, and SEO experts. Get ready to rethink online search!
19.04.2024
9 startups using AI to champion sustainability
Across a wide range of areas, AI is seen as a catalyst for optimizing processes and creating fresh ideas and new designs. Can it also be used to help protect our planet against climate change? These 9 startups are combining AI and sustainability.
AI in marketing: the future in figures
More companies are investing in the implementation of AI. A Capgemini study found that about half of the companies surveyed have already set aside budgets to adopt AI in their marketing initiatives – and the number is growing.
12.04.2024
Digital leadership in the new world of work and AI era
The AI revolution is transforming business processes and communications at breakneck speed, meaning that managers face the huge challenge of leading their teams into a new era of work. So, how does digital leadership work in the age of AI?
04.04.2024
War for talent: why new work is key to attracting young talent
Who’s winning the war for talent? That’s a question keeping all recruiters on their toes, with the hunt for qualified employees being one of the biggest challenges that companies face today. Is new work the key to success?
03.04.2024
No future without data literacy
A guest article from Dirk Freytag, President of the German Association for the Digital Economy (BVDW)
28.03.2024
German Digital Award: let the winners inspire you
It’s almost that time again: the hugely popular German Digital Award (DDA) will be celebrating its 10th installment on May 16, 2024. To mark the occasion, we thought we’d showcase the winners of the DDA 2023 and 2022 and how they impressed the jury.
22.03.2024
Succeed like Duolingo? How education works on TikTok, Insta & Co.
Duolingo is taking TikTok by storm together with its owl mascot, Duo. And it’s not alone. Our story presents six learning platforms that are using social media effectively. What are the strategies behind this, and what can your business learn?
AI in education: What does it mean for schools?
Creatives and marketers can no longer avoid ChatGPT in their day-to-day work. But what does the situation look like in German schools? What are the opportunities and challenges of using AI in education, both for teachers and students?
15.03.2024
Success with digital learning: 8 learning platforms show us how
Lifelong learning is something everyone aspires to in today’s rapidly evolving world of work. But how can that be best achieved? And what creative solutions are available? Our pick of eight learning platforms deliver new answers to these questions.
13.03.2024
“Prompting the Future”: DMEXCO 2024 will be all about using new technologies creatively
The motto of this year’s DMEXCO, taking place in Cologne on September 18 and 19, will be “Prompting the Future”. With that theme, Europe’s leading digital marketing & tech event will be showcasing the vast potential of digital technol-ogies in marketing and communication.
07.03.2024
Digital healthcare: What is the status quo?
How digital is the healthcare industry in 2024? A recent study conducted by McKinsey explores the current state of affairs and compares Germany with the rest of the world.
05.03.2024
AI in the digital health sector – a robot revolution?
There’s no doubt about it: artificial intelligence is quickly gaining momentum. Some industries are actually undergoing a complete transformation at warp speed. We give you a quick overview of where AI is at in the digital health sector.
04.03.2024
German Digital Award: calling all digital transformation stars
The German Digital Award (DDA) recognizes outstanding digital companies. This year, DMEXCO will be presenting the award for Digital Transformation. Read here what your company needs to demonstrate to win the prestigious accolade.
01.03.2024
DMEXCO interview: welcoming Verena Gründel
Verena Gründel has taken on the role of Brand and Communications Director to become DMEXCO’s new host. What will her tasks be? What drives her, and what does she think the digital industry should be putting on its to-do list in 2024? We found out.
28.02.2024
Maximum transparency: blockchain in the food industry
The blockchain principle is one of the major digital innovations of our time. And it really does have revolutionary potential – for example in the food industry, where it can improve transparency, increase safety, and open new doors.
28.02.2024
