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The importance of an emotional connection to the consumer
Marketers are having to tread a fine line between increased automation and maintaining a strong connection with consumers
02.07.2019
Shout out II – For more female Empowerment
DMEXCO creates space for more female power in digital business.
01.07.2019
The Future CMO: How Marketing works in the age of digitalization
The digital transformation is causing many CMOs to radically rethink their daily routines. "The Future CMO Report" provides exciting insights into what marketing and the CMO of the future will have to achieve.
28.06.2019
Shout out I – For more female Empowerment
It's time to increase the visibility of "female power" in the digital economy.
27.06.2019
Future Park: The perfect stage for growing start-ups at DMEXCO
E-learning solutions, feedback culture and rapid prototyping are just a few of the start-up approaches that will be presented to potential business partners and customers on two days in Cologne.
8 tips for optimizing your trade fair presentation
Several things should be considered before, during and after the trade fair to ensure the event is a success for your company.
25.06.2019
How investors and start-ups find each other
Financing is still one of the biggest challenges for start-ups. Here's a look at how to make an impressive pitch for investors.
Start-up atlas of Germany
Where is it worth launching a company and investing?
19.06.2019
7 start-up myths undergo a reality check
Start-ups are often either idealized or demonized. The truth is usually somewhere in between. We spoke with Nico Lumma and Christoph Hüning from start-up partner Next Media Accelerator about common myths.
18.06.2019
How to optimize your content marketing for Google and other platforms
Content marketing and SEO are inseparable.
17.06.2019
When text automation really pays off in e-commerce
They quickly compose high-quality texts in multiple languages: text robots make life easier for online shop operators, especially when it comes to creating content.
AI made in Germany is better than its reputation
Okay, it has to be said: it could be more invested in AI in Germany, policies could be more supportive, and China and the US are ahead. Nevertheless, the German AI discourse tends to be dramatic, comparing European apples with Chinese pears
13.06.2019
These 10 tools can help your start-up take flight
No company can do without the right collaboration tools. Wrong decisions can quickly lead to dead ends and cause growing pains.
DMEXCO 2019: “Trust in you”
Appreciation and trust for digital value creation
11.06.2019
Why a start-up might be your next employer
IT professionals do not look for jobs, but are found by companies. Sean Bave from Stack Overflow explains why your next career step could very well be in a startup.
07.06.2019
Finding and retaining IT professionals
Hardly any other professionals are as in demand as developers. Sean Bave of Stack Overflow explains how to find the right IT professionals for your startup.
06.06.2019
Start-ups at eye level with the global players at DMEXCO 2019
Seven reasons why your start-up should be part of the DMEXCO.
04.06.2019
Rethinking work cultures: new ways of working & togetherness
In the search for a work culture that best supports employees, agencies are discovering new ways of working. Hierarchies are not wrong in themselves — they just have to be rethought.
03.06.2019
E-commerce: this is how small companies and founders can benefit as well
Logistics and shipping processes are becoming increasingly automated. This creates new challenges and at the same time offers advantages for retailers – not just the big ones.
31.05.2019
