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Ad fraud: Can AI and blockchain help?
Programmatic advertising solves known problems, but at the same time is not without its own problems.
18.09.2018
SEO in content marketing: Of pillars and clusters
Keywords have served their time as the sole guideline. It is now about being the authority on a topic.
17.09.2018
DMEXCO Day 2: Satisfied faces everywhere
The second Expo and Conference day had a lot to offer. An overview including the first balance.
14.09.2018
DMEXCO Day 1: dialog, inspiration & real business
DMEXCO 2018 has begun. An overview of everything that happened on the first day.
13.09.2018
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.
13.09.2018
Ready for DMEXCO 2018: Report from the day before
The day before DMEXCO 2018 is all about fine-tuning and finishing. An overview and status report.
12.09.2018
How @ links on Instagram are pushing marketing
Instagram is changing its APIs and marketers their strategy.
11.09.2018
GDPR and ePrivacy: The impact on marketing
The new data protection regulations have many advantages. Katja Brandt explains how marketers can capitalize on them.
11.09.2018
Relationship management doesn’t need words
To offer customers real added value, strategy and technology in companies must be more closely intertwined.
10.09.2018
Video boom: Why marketers love moving images
Video is all the rage. Publishers have the opportunity to serve these with their high-quality environments.
10.09.2018
“No doubt we will set the bar even higher”
BVDW President Matthias Wahl speaks about his expectations for DMEXCO 2018 and the association's offerings.
10.09.2018
Blockchain, art & 15,000 euros for a post
With his work, the artist Albrecht Behmel builds a bridge between the graphic and the digital world.
10.09.2018
Final countdown: the last news prior to DMEXCO 2018
In just a few days, the global digital community will convene at Koelnmesse for DMEXCO 2018. The DMEXCO team still has some exciting news for you: the Berlin cult party series I LOVE ENGTANZ will be the "partner in crime" on September 12 for the official DMEXCO Party and Nelson Mandela's grandson Kweku Mandela will be discussing the relevance of podcasts with Jan Böhmermann on the Congress Stage at the exclusive DMEXCO VIP Opening. In addition to this, the finalists of the "SevenVentures Pitch Day" have been selected. There will also be a new format at the 2018 Expo: the "World of Agencies" in Hall 8.
09.09.2018
The growth mindset: all innovations start off in the head
The pressure to innovate in the age of digitalization requires a different attitude among employees.
08.09.2018
Four theses: What the future holds for marketing
From storytelling to chatbots: CMOs and CDOs reveal what will be important in marketing.
08.09.2018
Alexa, what’s up at DMEXCO?
In the World of Experience, Alexa provides information about the Conference program, the parties or DMEXCO in general.
08.09.2018
Speakers’ Forum Highlights
The top speakers and topics you definitely don’t want to miss on September 12 and 13.
DMEXCO Party: Love and Engtanz in Wolkenburg
The official party on the first evening takes as its motto “DMEXCO meets I LOVE ENGTANZ”.
06.09.2018
Customer centricity: Data ownership as central basis
To put the customer back at the center of attention, companies have to invest in their own data.
06.09.2018
