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DMEXCO Column
China mutating into Silicon Dragon
Silicon Valley is considered the center of digitalization, but China is pushing hard to conquer the technology throne.
13.08.2018
From sound logo to sound branding
What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.
09.08.2018
Social media automation that doesn’t bug you
Machines are better suited for some tasks than people — with one big exception.
09.08.2018
How what3words wants to revolutionize the location search
The start-up has clustered the world into 3x3 meters. CMO Giles Rhys Jones explains how this will benefit companies.
The speaker highlights at DMEXCO 2018
A cornucopia of top speakers awaits visitors at DMEXCO 2018. On 18 stages, Minister of State Dorothee Bär, Moran Cerf (Kellogg School of Management), Alex Tze-Pin Cheng (Baidu), Philipp Schindler (Google), Telekom CEO Timotheus Höttges, Rus Yusupov (HQ Trivia), former Formula 1 world champion and investor Nico Rosberg, cyborg activist Moon Ribas, Pieter Haas (MediaSaturn), Nikki Mendonca (Accenture Interactive) and Debora Koyama (Mondelez), among others, will be delivering a wealth of inspiration and things to talk about. The full DMEXCO program with more than 550 speakers will be available from August 15 at www.dmexco.com/conference. This year, Louise Houghton will be presenting on the Congress Stage for the first time.
07.08.2018
How Deutsche Bank benefits from new technologies
CMO Tim Alexander explains how marketing is evolving into a strategic corporate function.
How YouTube videos become successful
The platform is both a search engine and a community. A look at the most important success factors.
03.08.2018
Content distribution: seven ways to reach more readers
Even excellent content is not automatically successful. Several components are required for this.
01.08.2018
Christof Baron: “Blockchain has a speed problem”
Blockchain is one of the big buzzwords of 2018. DMEXCO asked media expert Christof Baron how this technology will influence the media business.
31.07.2018
How companies benefit from programmatic
Advertising spaces are becoming increasingly programmatic. As a result, the power structure between companies, agencies and marketers is shifting.
30.07.2018
Conversational commerce: when machines sell
Messengers and chatbots are taking on the roles of salespeople. This has both advantages and disadvantages.
25.07.2018
We want your stuff!
You have relevant insights? Unique know-how? Trend-setting Use Cases? In short: Cool stuff? Bring it to us!
23.07.2018
Pinterest: digital window shopping is gaining ground
The visual network is beaming with new features and increasing figures. Here are the most important facts and tips.
20.07.2018
Alexa, what is the future of voice assistants?
All the big names in the industry are seeking to take the top spot in the market that could also fundamentally change marketing.
19.07.2018
Rus Yusupov about the phenomenon HQ Trivia
What is the future of television? Rus Yusupov has an answer to this question: it is called HQ Trivia.
Facebook, Instagram, YouTube: the competition among video platforms is heating up
Where is the best place to present your moving images. Spoiler: it depends...
16.07.2018
Using future technologies to tap into new business opportunities
Smart Data, AI, AR and IoT are not only disruptive, but also enable new business models.
13.07.2018
Branded content: branding without advertising
What can be done to combat consumer advertising fatigue? An interesting option is branded content.
12.07.2018
From start-up to brand: SevenVentures CEO Florian Pauthner speaks about the pitch of the year
SevenVentures Pitch Day has become a real institution in the start-up scene. In 2018 the competition will take place for the first time at DMEXCO. We spoke with SevenVentures CEO Florian Pauthner about working with start-ups and past winners.
11.07.2018
