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What customer loyalty really means nowadays
It took several decades from the discount brand to the loyalty programme. If you want to make more of it, you have to be creative today.
22.05.2019
Blogging for managers: how LinkedIn became a business medium
Content is the key to successful corporate communication and leads are always more important than likes.
Social media and B2B – it works after all!
Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.
16.05.2019
Listen better: Making new decisions with listening
Hear what the customer has to say: Companies are gaining valuable insights into their target groups’ sensitivities with the help of social listening.
15.05.2019
B2B lead management: How prospects become buyers
Content can be used to attract not only prospects but also buyers
Tools that help you to design powerful social graphics easily
A picture says more than a thousand words—and can easily be distributed on social media as snackable and sharable content.
Social media ideation: Using a single topic to create as many pieces of content as possible
Who wouldn't want to generate as much attention and reach as possible for their own content on social media? Our tips for brainstorming, creation and distribution can help you get one step closer to achieving this goal. Want to bet?
Focus outbeats scutter: present and future of social media
Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.
09.05.2019
What influencers and companies are allowed to do
Media attorney Christian Solmecke explains what companies have to pay attention to in their social media presence and which issues are still not clearly regulated.
08.05.2019
How to increase reach and interactions with Instagram stickers
They increase reach and boost interaction. Instagram stickers in the stories offer great potential and bring companies and users closer together.
06.05.2019
WhatsApp marketing: professionalized private chats with customers
How the popular messaging service can be used best as a marketing tool and in which cases digital customer conversations via messenger are suitable.
03.05.2019
Social media: more than just another communication channel
More and more companies are discovering social media as a channel for addressing customers
03.05.2019
Consolidation among social media platforms
Social media provides profound data and is increasingly becoming part of everyday professional life.
02.05.2019
Content is king, even in the business-to-business world
Content marketing is not only gaining in importance in the B2C environment. More and more B2B companies are relying on digital content.
30.04.2019
Controlling influencers more professionally
Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.
30.04.2019
More Women in Management
Frederike Probert is launching Mission Female, a network of women leaders. Already a rapid success.
26.04.2019
From Start-up Village to Global Success
Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.
25.04.2019
How autonomous delivery robots will transform retail
Self-driving cars are dreams of the future, but technology could revolutionize local and online retail.
24.04.2019
The purchase journey: what role do brand preferences play?
A study conducted by Wavemaker on purchasing behavior shows how important brand preferences are for purchasing decisions.
23.04.2019
