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Zero-Click Content: Your Guide to the Game-Changing Trend
Zero-click content sounds like an insult to content marketers who are competing for clicks. But it doesn’t have to be like that. DMEXCO’s guide reveals how to optimize your content for the new algorithmic reality!
28.03.2025
POS Marketing in 2025: Retail Media, AI, and the Shopping Experience
The point of sale is one of the ultimate touchpoints for branding and sales promotion. Retail media is driving innovation in this area, but AI is also expanding the possibilities for point-of-sale marketing.
26.03.2025
“Be Bold. Move Forward.” DMEXCO’s 2025 motto sets the course for the industry of the future.
Artificial intelligence is transforming the economy, while geopolitical and economic uncertainties are challenging companies around the world. In this age of transformation, DMEXCO 2025 will send a clear message: Courage and determination are crucial to driving innovation and ensuring sustainable success. "Be Bold. Move Forward" will be the motto as the leading digital marketing and technology business event unites pioneers and leaders. Speakers and attendees will gather in Cologne to develop real-world solutions, set trends and actively shape the digital future.
25.03.2025
Content Marketing Guide for 2025: Adapt to AI and voice search
Seek and you will find – but will your target group find your content? That depends on your SEO skills. Find out how to adapt to the trend for AI and voice search in the Content Marketing Guide for 2025!
21.03.2025
Mindful Marketing: How Brands Stay Relevant in a Digital Detox World
In a world where many people are consciously cutting down on screen time, brands need to rethink their approach. This is where mindful marketing comes in: How can businesses communicate their messages thoughtfully and effectively without overwhelming their audience?
20.03.2025
AI in Medicine Gets Personal
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on AI in Medicine, Artificial Patients, and Digital Twins.
19.03.2025
P2P marketing on social media: a new era of trust
The world of digital marketing is experiencing a paradigm shift. While influencer marketing is losing credibility, peer-to-peer marketing is growing in importance. The P2P economy poses new challenges for brands – and offers new opportunities.
14.03.2025
Search trends for 2025: Is a new ecosystem emerging?
Online search has changed. Gen Z in particular is increasingly searching on TikTok and Reddit and using AI-powered search with chatbots to find answers to their queries. Which alternatives to Google are taking off, and how can brands position themselves?
13.03.2025
Sustainability in Advertising: Profitable, Credible, Future-Proof
A DMEXCO column by Evgeny Popov on sustainability in advertising as a success model.
12.03.2025
Influencer marketing guide for 2025: strategies, trends & tools
Knowledge is power: We shed light on 2025’s influencer marketing trends to help you get your strategy in shape. Our guide reveals how you can harness AI, social commerce and more to power your success.
06.03.2025
AI Boom: Is Europe Still in the Race – or Already Left Behind?
A DMEXCO column by Carsten Rasner, Managing Director of the Board of the German Association for the Digital Economy (BVDW), on Europe’s race for AI leadership.
05.03.2025
Accessibility in digital marketing: a new must-have
From summer 2025, digital accessibility will be a requirement for B2C companies operating in the EU. But accessibility also increases reach, improves the UX, and strengthens trust in your brand. So, what’s the key to accessibility in marketing?
27.02.2025
From Ads to Action: How Brands Can Cut Carbon Emissions Through Sustainable Advertising
A DMEXCO column by Evgeny Popov.
26.02.2025
The Secret to LinkedIn Success: How the Social Selling Index Works
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst.
20.02.2025
Performance branding – the recipe for success in 2025
One question has dominated marketing debates in recent years: performance or branding? Successful marketers today are now combining both. They know that short-term sales gains can be sustained only with effective brand building.
19.02.2025
Update: the 4 leading ecommerce trends of 2025
Faster, more personalized, smarter – online retail never stands still. This spring, AI, automation and new shopping experiences are picking up speed. Act now to avoid being left behind! Discover four ecommerce trends you need to embrace in 2025.
18.02.2025
Think globally, design locally: Retail media trends 2025
A DMEXCO column by Patricia Grundmann, Chairwoman of the Retail Media Circle (RMC) within the German Association of the Digital Economy (BVDW).
14.02.2025
3, 2, 1, next: Short-form video is king in marketing
Social media is a gigantic stage – and short-form videos put brands in the spotlight. TikTok and similar platforms have revolutionized how users consume content. What does this mean for your brand? Time for a deep dive into the world of video marketing.
