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In-store retail media – the future of the advertising world
Turning retail spaces into advertising platforms – how? Find out at the exclusive Scala Masterclasses “What's in Store for Retail Media Networks”.
Retail media is the way forward
A guest article by Corinna Hohenleitner, Vice President of the BVDW, and Irina Schmitz, Senior Program Manager at the BVDW.
02.08.2024
DOOH & mobile: making digital out-of-home ads go further
Digital out of home (DOOH) enormously boosts advertisers’ reach – and not just during events like the European soccer championships or the Olympics. Learn here how to cleverly combine DOOH and mobile.
31.07.2024
Gamification in email marketing: CTR boost for your outbox
Challenge accepted? Level up your business with gamification in email marketing! Our story explores how fun elements can increase your click-through rate and what psychological mechanisms are at play. We also share 5 practical tips as bonus points!
30.07.2024
Innovative marketing: gamescom epix
In an interview with DMEXCO, Tim Endres, Director of gamescom, talks about the gaming event’s innovative marketing and the huge success of its gamescom epix gamification campaign.
26.07.2024
Immersive experiences in marketing
A guest article from Katharina Jäger, Head of Innovation & Technology at the German Association for the Digital Economy (BVDW)
19.07.2024
These EURO 2024 marketing campaigns hit the back of the net
This year’s European soccer championships were a great backdrop for marketers. From out-of-home advertising to digital strategies, brands cleverly captured the attention of fans. We take a closer look at the most creative campaigns.
17.07.2024
Twitch – marketing pros are tapping into the streaming platform
Strong communities, lively interaction, and a wide range of topics: Twitch is a paradise for marketers. Our guide explores how to use it to stream your marketing messages to countless screens.
10.07.2024
Gamification – power up your marketing
Things are so much better when they’re fun: gamification lets you level up your marketing and boost interaction and engagement among your customers. We explore two inspiring best cases and walk you through the best gamification elements.
04.07.2024
Sports marketing in the 2024 mega sporting year
From the European soccer championships to the Olympics and NFL – 2024 is the ultimate year for sports fans and sports marketers alike. So, what marketing strategies are sports organizations implementing? We reveal all in our whitepaper!
03.07.2024
AI playbook: how to use artificial intelligence – the right way
What’s possible with AI, and what opportunities does it bring? The brand-new AI playbook by the German Association for the Digital Economy (BVDW) provides a detailed overview of the status quo as well as the challenges and myths surrounding AI.
02.07.2024
Marketing guide: TikTok is all grown up
With 1.7 billion users, TikTok has enormous potential for your marketing. The platform has long since come of age – it now enables you to reach a broader audience, beyond just the very young. We show you how!
01.07.2024
How AI is taking agencies to new creative heights – 5 best cases
From more efficient workflows to fresh solutions and automation, agencies can leverage AI tools on a multitude of levels. The five best cases in our whitepaper show how AI in agencies can also take creative output to a new level.
21.06.2024
Kill your darlings – the art of making data-based decisions
A guest article by Janina Mütze, Founder and Managing Director of Civey.
Don’t write them off just yet: third-party cookies get a reprieve in 2024
Google has once again postponed the disabling of third-party cookies—the launch of a successor model for all users is not due to begin until 2025 at the earliest. We investigated this further and asked Google why there has been yet another delay.
20.06.2024
DMEXCO survey: More than 50% of marketers believe their prompting skills still need some work
AI as a trending topic: the gap that still has to be bridged between theoretical discussions and practical usage exists in the marketing and communications indus-try as well. This discrepancy was highlighted by a recent study conducted by mar-ket research company Civey on behalf of DMEXCO, which shows that around 37% of marketing and communications professionals currently use AI tools such as ChatGPT in their everyday professional life. The majority of respondents aged 18 to 29 (60.3%) use these tools, while the figure for professionals aged 30 to 39 drops to just under 41%.
19.06.2024
DMEXCO survey: AI is gradually conquering the marketing world
37 percent – more than a third of marketers – already use AI tools regularly, according to our survey. But what exactly do they use it for and what challenges still need to be overcome? Our survey provides valuable insights!
19.06.2024
Diversity, equity, and inclusion: Is the ad industry a trailblazer?
DEI stands for diversity, equity, and inclusion – three terms that should shape the marketing world, both internally and externally. But what’s really happening with equal opportunities? And what’s being done to move things forward?
18.06.2024
