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Taylor Swift Marketing: Lessons for CMOs
Following her groundbreaking “The Eras Tour,” Taylor Swift continues to make waves with a new album and clever publicity. Our guide shows CMOs how to transfer insights from the Taylor Swift marketing phenomenon to their B2B campaigns.
30.09.2025
SMARTIES Awards 2025: What really matters to the jury
On December 3, the SMARTIES DACH Awards will be presented. In an exclusive interview, jury chairs Giuseppe Fiordispina, CMO of Cupra, and Iskra Velichkova, CMO of PayPal, reveal what they pay special attention to in the submissions.
26.09.2025
Insight Out: Sarah Grohé, Managing Director of erlich textil
How can you break taboos without losing sight of your purpose? And how can you use this smart strategy to build brand power without overreliance on Meta and Google? Sarah Grohé, co-founder and Managing Director of erlich textil, shares her insights.
25.09.2025
VideoDays: “Best Brand Collab Award“ by DMEXCO & Campaign Germany
DMEXCO is the place where trends are announced, partnerships are formed, and innovations become visible. That's why we announced a premiere here in September that bridges the gap between digital marketing and the creator economy:
24.09.2025
DMEXCO 2025, Day 2: Bold Moves and Clear Visions
The second day of #DMEXCO25 was all about bold ideas and clear strategies for the future. Whether on the big stages, in the networking zones, or during spontaneous conversations: “Be Bold. Move Forward.” truly came to life.
19.09.2025
DMEXCO 2025, Day 1: When Boldness Meets The Future
Packed halls, fresh ideas, and a motto that set the tone: Be Bold. Move Forward. DMEXCO 2025 kicked off with gripping keynotes, inspiring panels, and plenty of networking power.
17.09.2025
Insight Out: Giuseppe Fiordispina on Marketing at SEAT and CUPRA
How do you build culturally relevant brands? And how do you combine this with a data-driven marketing approach? Giuseppe Fiordispina, Marketing Director at SEAT Germany, gives us his answers.
15.09.2025
Summits at DMEXCO 2025: The Future Needs a Bold Stage
Generative AI, new platforms and hyper-personalization are rapidly changing markets, and companies need help navigating the opportunities and uncertainties. That’s where the summits at DMEXCO 2025 come in, serving the digital economy as a compass.
11.09.2025
Interview: Contextual Advertising Instead of Blanket Coverage
Juan-Pablo Schmid, Chief Commercial Officer at Bring! Labs, on the power of the right context in digital marketing.
DMEXCO 2025: E-Commerce Trends and Insights
The World of Commerce unites the core elements of the digital economy: from payment solutions & social commerce to shop technologies & sustainability. For two days, Cologne will be the hub for all those keen to rethink commerce & drive its success.
10.09.2025
DMEXCO 2025: Media Reimagined
Interested in the future of media and advertising? Then don’t miss the World of Media at DMEXCO 2025. Streaming, retail media, OOH, audio: This is where you’ll find the platforms, formats and partners shaping the digital media landscape.
09.09.2025
DMEXCO 2025: Tech Is Shaping the Future
The World of Tech is DMEXCO’s hub for digital innovation. AdTech and MarTech professionals gather here with AI pioneers and data specialists. For two whole days, Cologne will be transformed into a platform for tools, trends and technologies!
08.09.2025
DMEXCO 2025: Agencies in the Spotlight
In a dedicated area, DMEXCO 2025 focuses in on the World of Agencies. Whether you work at a creative, strategic or distribution-focused firm, or want to make new connections for your business, the World of Agencies is the place to be!
NXTGEN Bites: Branding vs. Entertainment on Social Media
A DMEXCO column by Timo Sander and Paulina Schumann on the tension between branding and entertainment on social media.
04.09.2025
