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Revolution or fleeting hype? Virtual influencers in marketing
They have millions of followers on social media, share everyday moments, and promote products – and yet, they’re not real! Virtual influencers are trending in marketing. But are they here to stay? Our whitepaper finds out.
05.09.2024
Conference Highlights DMEXCO 2024
On September 18 and 19, DMEXCO will once again be serving up an extensive program featuring the who’s who of the digital industry. Artificial intelligence will be taking center stage along with retail media, sustainable media, digital out of home, connected TV, e-commerce, adtech, audio, programmatic, social media, and influencer marketing. The leading business-to-business digital & tech event taking place in Cologne will mark the first installment of a number of new formats, including the DMEXCO CMO Summit and the Creativity Summit.
05.09.2024
DMEXCO 2024: your ultimate visitor guide
Get ready for a showstopping DMEXCO 2024! On September 18 and 19, Europe’s leading digital marketing & tech event will be opening its doors again.
04.09.2024
Accessibility Act: What you need to know now!
Breaking down barriers and enabling access for all: This is the basis of the Accessibility Act. The experts at SKW Schwarz reveal what this means for your website, your online store, and your products in this free whitepaper (only in German).
02.09.2024
DMEXCO survey – AI as a growth driver: older executives see more opportunities than their younger counterparts
Will artificial intelligence stimulate the German economy or will the technology’s rapid development make it lose ground? A recent representative survey commissioned by DMEXCO has revealed that Germany’s business elite are cautiously optimistic.
30.08.2024
DMEXCO 2024 – premiere of the CMO Summit
DMEXCO 2024 kicks off in a few weeks and will be dedicating a long-awaited platform just to CMOs when it hosts the very first CMO Summit. We all know that digital marketing makes the world go round, so you won’t want to miss it!
30.08.2024
Raise the curtain on 7 of DMEXCO 2024’s top exhibitors
Drum roll please! We reveal some of the must-see exhibitors at DMEXCO 2024 on September 18 & 19 in Cologne.
How to create AI guidelines: a must-have for agencies
Artificial intelligence has made its way into day-to-day agency work. However, using this new technology still presents challenges in terms of data protection and transparency. Our handbook shows you how to overcome them by creating AI guidelines.
28.08.2024
Next-level AI video generators: what can AI video tools offer?
Simply the fact alone that a clip has been created using an AI video generator is often enough to spark curiosity among marketers. Read here how a Toys“R”Us AI commercial has been causing a stir and which AI video tools are ahead of the pack.
27.08.2024
Predictive CLV: how to optimize your ROI
Time to stop looking into your crystal ball – the predictive customer lifetime value (CLV) lets you really get to know your customers and what they want. But how can you effectively leverage your data? And how does a CLV prediction work?
26.08.2024
Prompting the Future: 7 tips for your marketing
For marketers who produce creative content on a daily basis, effective prompting can be the difference between a mediocre and outstanding campaign. We’ve put together 7 prompting tips to help you.
19.08.2024
5 last-minute tips for #DMEXCO24 exhibitors
You’ve booked your booth, decided what you’re going to showcase, and briefed your team. Sounds like you’re almost all set for DMEXCO! Daniel Gundelach from meety has 5 last-minute tips for you to make your appearance as spectacular as possible.
16.08.2024
In-store retail media – the future of the advertising world
Turning retail spaces into advertising platforms – how? Find out at the exclusive Scala Masterclasses “What's in Store for Retail Media Networks”.
Retail media is the way forward
A guest article by Corinna Hohenleitner, Vice President of the BVDW, and Irina Schmitz, Senior Program Manager at the BVDW.
02.08.2024
DOOH & mobile: making digital out-of-home ads go further
Digital out of home (DOOH) enormously boosts advertisers’ reach – and not just during events like the European soccer championships or the Olympics. Learn here how to cleverly combine DOOH and mobile.
31.07.2024
Gamification in email marketing: CTR boost for your outbox
Challenge accepted? Level up your business with gamification in email marketing! Our story explores how fun elements can increase your click-through rate and what psychological mechanisms are at play. We also share 5 practical tips as bonus points!
30.07.2024
Innovative marketing: gamescom epix
In an interview with DMEXCO, Tim Endres, Director of gamescom, talks about the gaming event’s innovative marketing and the huge success of its gamescom epix gamification campaign.
26.07.2024
